{"id":8459,"date":"2015-11-02T22:54:29","date_gmt":"2015-11-02T22:54:29","guid":{"rendered":"http:\/\/shippingeasy.com\/?p=8459"},"modified":"2018-07-03T21:32:15","modified_gmt":"2018-07-03T21:32:15","slug":"small-business-saturday-guide","status":"publish","type":"post","link":"https:\/\/shippingeasy.com\/blog\/small-business-saturday-guide\/","title":{"rendered":"Are You Ready to Sell on Small Business Saturday?"},"content":{"rendered":"<p>You\u2019ve probably heard of Small Business Saturday (last year over 67% of the general public had), but if you\u2019re an online-only seller, you may not think it\u2019s for you. Not so! Participating in this \u201cshopping day\u201d this holiday season can be massively valuable for all types of small businesses.<\/p>\n<p>American Express started Small Business Saturday in 2010 with the aim of helping drive holiday shopping traffic to small, local businesses, and by every measure the initiative\u2019s success has grown ever since:<\/p>\n<p>In 2011, the day caught the <a href=\"https:\/\/www.whitehouse.gov\/blog\/2011\/11\/23\/support-your-local-businesses-small-business-saturday\">attention of President Obama<\/a>, who issued a statement in support of it. Soon the governors of <a href=\"http:\/\/grasshopper.com\/resources\/articles\/small-business-saturday-statistics\/\">41 states<\/a> followed suit.<\/p>\n<p><strong>From 2012-2014:<\/strong><\/p>\n<ul>\n<li>Public awareness of the day increased from 37% to 67%.<\/li>\n<li>The number of people who shopped on the day increased from 74 Million to <a href=\"http:\/\/www.forbes.com\/sites\/nicoleleinbachreyhle\/2014\/12\/02\/small-business-saturday-2014-stood-strong-among-communities-and-small-businesses\/\">88 Million<\/a>.<\/li>\n<li>Total spending increased from $5.5 Billion to $14.3 Billion.<\/li>\n<\/ul>\n<p>The Small Business Saturday <a href=\"https:\/\/www.facebook.com\/SmallBusinessSaturday\/\">Facebook page <\/a>has over 3.3M likes, and on the day in 2014, more than 126k Small Business Saturday tweets were sent.<\/p>\n<p>Even if you\u2019re online-only\u2014and even if you don\u2019t accept Amex\u2014American Express welcomes you to take part. And there\u2019s plenty in it for the small eCommerce business:<\/p>\n<ul>\n<li>Amex will list you in their online directory as a participating business.<\/li>\n<li>You can be a part of the social media conversation, including leveraging the #ShopSmall and #SmallBizSat twitter hashtags.<\/li>\n<li>Amex will send you both digital-only (sample social posts, campaign emails, customizable images) and digital versions of print marketing materials\u2014all of which you can leverage in your online advertising and in the packages you ship leading up to the day.<\/li>\n<\/ul>\n<p>Not convinced? For more tips, see our <a href=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2015\/11\/ShopSmall_Ebook_ShippingEasy.pdf\" target=\"_blank\" rel=\"noopener\">Sell Big on Small Business Saturday Guide<\/a>.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2015\/11\/ShopSmall_Ebook_ShippingEasy.pdf\" target=\"_blank\" rel=\"noopener\">Click here or the picture below to view the Sell Big on Small Business Saturday Guide<\/a><\/p>\n<p><a href=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2015\/11\/ShopSmall_Ebook_ShippingEasy.pdf\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8460 aligncenter\" src=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2015\/11\/small_business_saturday_cover.jpg\" alt=\"Small Business Saturday\" width=\"768\" height=\"432\" srcset=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2015\/11\/small_business_saturday_cover.jpg 768w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2015\/11\/small_business_saturday_cover-300x169.jpg 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/a><\/p>\n<h3>The signup deadline is November 9th, so don&#8217;t delay!<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve probably heard of Small Business Saturday (last year over 67% of the general public had), but if you\u2019re an online-only seller, you may not think it\u2019s for you. Not [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":8429,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[67,75],"tags":[],"class_list":["post-8459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-buzz","category-featured"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are You Ready to Sell on Small Business Saturday? | ShippingEasy<\/title>\n<meta name=\"description\" content=\"A full guide to Small Business Saturday to help you take advantage of the special promotions and opportunities available this year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shippingeasy.com\/blog\/small-business-saturday-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are You Ready to Sell on Small Business Saturday?\" \/>\n<meta property=\"og:description\" content=\"A full guide to Small Business Saturday to help you take advantage of the special promotions and opportunities available this year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shippingeasy.com\/blog\/small-business-saturday-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"ShippingEasy\" \/>\n<meta property=\"article:published_time\" content=\"2015-11-02T22:54:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-07-03T21:32:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2015\/11\/small_business_saturday.png\" \/>\n\t<meta property=\"og:image:width\" content=\"728\" \/>\n\t<meta property=\"og:image:height\" content=\"290\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rob Zaleski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@robzie_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rob Zaleski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/small-business-saturday-guide\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/small-business-saturday-guide\/\"},\"author\":{\"name\":\"Rob Zaleski\",\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/person\/0e02841217adcff3620354aa462c545f\"},\"headline\":\"Are You Ready to Sell on Small Business Saturday?\",\"datePublished\":\"2015-11-02T22:54:29+00:00\",\"dateModified\":\"2018-07-03T21:32:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/small-business-saturday-guide\/\"},\"wordCount\":312,\"publisher\":{\"@id\":\"https:\/\/shippingeasy.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/small-business-saturday-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2015\/11\/small_business_saturday.png\",\"articleSection\":[\"Buzz\",\"Featured\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/small-business-saturday-guide\/\",\"url\":\"https:\/\/shippingeasy.com\/blog\/small-business-saturday-guide\/\",\"name\":\"Are You Ready to Sell on Small Business Saturday? 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