{"id":45349,"date":"2023-05-26T10:00:00","date_gmt":"2023-05-26T15:00:00","guid":{"rendered":"https:\/\/shippingeasy.com\/?p=45349"},"modified":"2023-05-26T10:19:58","modified_gmt":"2023-05-26T15:19:58","slug":"may-speakeasy-recap-branding-101","status":"publish","type":"post","link":"https:\/\/shippingeasy.com\/blog\/may-speakeasy-recap-branding-101\/","title":{"rendered":"The ShippingEasy SpeakEasy May Recap"},"content":{"rendered":"\n<p>How can you take your brand to the next level? In this session of our webinar series, The ShippingEasy SpeakEasy, we\u2019ll discuss how to evolve your brand, the importance of social media, the power of small businesses, and how ShippingEasy can help.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SpeakEasy -  Branding 101\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/IyvTXo0_Ucs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"evolve-your-brandnbsp\">Evolve your brand <\/h2>\n\n\n<p>Think about your brand from a customer perspective. Would you shop from your brand? Would you trust your brand? Take McDonald\u2019s for example. As the mascot-clad marketing of the 80s and 90s diminished, McDonald\u2019s modernized their approach. Now, McDonald\u2019s commercials are sleek and show families that mirror their audience. McDonald\u2019s has even simplified their jingle down to a few notes. If your customer base is shifting, and you haven\u2019t done a brand refresh recently, now\u2019s the time to revisit and revamp your approach. As Rob Zaleski, Brand Manager for ShippingEasy said, \u201cBranding isn\u2019t just your logo, your branding, and your website.\u201d <\/p>\n\n\n\n<figure class=\"wp-block-pullquote has-border-color has-vivid-green-cyan-border-color\" style=\"border-width:6px\"><blockquote><p>\u201cA brand should be constantly evolving.\u201d <\/p><cite>&#8211; Rob Zaleski, Brand Manager for ShippingEasy&nbsp;<br><\/cite><\/blockquote><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"use-social-media-to-your-advantagenbsp\">Use social media to your advantage <\/h2>\n\n\n<p>This may seem simple, but it\u2019s an effective way to build your audience. The first step is to find and follow your audience. Send out surveys to ask your customers which social media channels they most frequently use and seek out those specific platforms. Don\u2019t be afraid to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prompt customer reviews of products&nbsp;<\/li>\n\n\n\n<li>Engage with your customers on social media&nbsp;<\/li>\n\n\n\n<li>Ask customers if you can share their content&nbsp;<\/li>\n\n\n\n<li>Be bold and take creative risks on posts and campaigns<\/li>\n<\/ul>\n\n\n\n<p>For example, ShippingEasy customer, <a href=\"https:\/\/shippingeasy.com\/case-studies\/new-wave-toys-ships-collectibles-and-saves-up-to-77-with-shippingeasy\/\" target=\"_blank\" rel=\"noreferrer noopener\">New Wave Toys<\/a>, has built their entire brand around nostalgia and uses feedback from customers to create their product line; it shows they know and trust their audience. Your customers want their voices heard. Show you care by sharing posts with your products and asking for their feedback on social media.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote has-border-color has-vivid-green-cyan-border-color\" style=\"border-width:6px\"><blockquote><p>\u201cGood brands don\u2019t just talk to or at their customers. They talk WITH their customers.\u201d <\/p><cite>&#8211; Rob Zaleski, Brand Manager for ShippingEasy&nbsp;<\/cite><\/blockquote><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"customers-want-to-support-small-businesses\">Customers want to support small businesses<\/h2>\n\n\n<p><a href=\"https:\/\/shippingeasy.com\/blog\/how-to-meet-customer-expectations-in-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">Our recent study<\/a> showed that 81% of customers said they\u2019re making an effort to support small businesses. The numbers are on your side, so it\u2019s time to shine! Share your story and mission with customers. Highlight the work you do in your community and your work with nonprofits. Your customers want to support small businesses. Give them a reason to support yours.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote has-border-color has-vivid-green-cyan-border-color\" style=\"border-width:6px\"><blockquote><p>\u201cIt\u2019s more about the story behind the product than it is functions and features.\u201d<\/p><cite>&#8211; Rob Zaleski, Brand Manager for ShippingEasy&nbsp;<\/cite><\/blockquote><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"how-shippingeasy-helps-with-brandingnbsp\">How ShippingEasy helps with branding <\/h2>\n\n\n<p>Help your brand reach its full potential with ShippingEasy features like personalized packing slips, customer marketing, and branded tracking. Packing slips are one of the last touchpoints between your business and your customers. Why not personalize them? Use the <a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us\/articles\/4406993309723-Customize-Packing-Slip-Templates-with-Variables-How-To\" target=\"_blank\" rel=\"noreferrer noopener\">variables<\/a> in our <a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us\/articles\/4407006183067-Create-a-New-Packing-Slip-Template-How-To\" target=\"_blank\" rel=\"noreferrer noopener\">packing slip template<\/a> to add a photo and message to packing slips to make your business stand out throughout the entire shopping and shipping experience.&nbsp;<\/p>\n\n\n\n<p>Additionally, ShippingEasy offers a free branded tracking feature. <a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us\/articles\/4407017732251-Branded-Notifications-FAQs\" target=\"_blank\" rel=\"noreferrer noopener\">Branded tracking<\/a> serves as an alternative to the carrier tracking page customers usually see when they click a tracking link. Branded tracking pages can include social media links, logos, and other customized fields to give your customers a more personalized tracking experience. Customers can also opt into <a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us\/articles\/4407017727259-Set-Up-Branded-SMS-Notifications\" target=\"_blank\" rel=\"noreferrer noopener\">SMS branded tracking notifications<\/a> for domestic shipments.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"762\" src=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2023\/05\/image-1024x762.gif\" alt=\"\" class=\"wp-image-45350\" srcset=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2023\/05\/image-1024x762.gif 1024w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2023\/05\/image-300x223.gif 300w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2023\/05\/image-768x571.gif 768w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2023\/05\/image-1536x1142.gif 1536w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2023\/05\/image-38x28.gif 38w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Last but certainly not least is our <a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us\/articles\/4407232464795-Customer-Marketing-Overview\" target=\"_blank\" rel=\"noreferrer noopener\">customer marketing<\/a> add-on feature. Create regular and\/or automated campaigns to send emails to first-time customers, repeat customers, or customers who haven\u2019t purchased from your business recently. You can even create <a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us\/articles\/4407017561755-Signup-Forms\" target=\"_blank\" rel=\"noreferrer noopener\">signup forms<\/a> to share with customers, so they can receive marketing emails from your business.&nbsp;<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n<p>If you missed our first ShippingEasy SpeakEasy, you can watch the replay on <a href=\"https:\/\/www.youtube.com\/watch?v=3DTO661_ksM&amp;t=952s\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a> or read the <a href=\"https:\/\/shippingeasy.com\/blog\/shippingeasy-speakeasy-march-recap\/\" target=\"_blank\" rel=\"noreferrer noopener\">recap.<\/a> Additionally, if you have ideas for future ShippingEasy SpeakEasy events, reach out to us on social media. Be sure to mark your calendars for the next sessions:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Wednesday, August 30, 2023<\/li>\n\n\n\n<li>Wednesday, December 13, 2023<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\" id=\"recommended-bookmarks\">Recommended Bookmarks<\/h2>\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/shippingeasy.com\/blog\/creative-holiday-marketing-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>6 Creative Holiday Marketing Campaigns to Inspire You This Holiday Season | ShippingEasy<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/shippingeasy.com\/blog\/repeat-business-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Earn Repeat Business From Holiday Customers | ShippingEasy<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/shippingeasy.com\/blog\/build-email-marketing-list-for-online-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>How to Build an Email Marketing List for Online Marketing | ShippingEasy<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/shippingeasy.com\/blog\/improve-email-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Improve Your Email Marketing Strategy By Getting to Know Your Customers<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/shippingeasy.com\/case-studies\/new-wave-toys-ships-collectibles-and-saves-up-to-77-with-shippingeasy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>New Wave Toys Ships Collectibles and Saves Up to 77% with ShippingEasy<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/shippingeasy.com\/blog\/how-to-meet-customer-expectations-in-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>How to Meet Customer Expectations in 2023 | ShippingEasy<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<h6> Make Shipping Easy with a 30-day <a href=\"https:\/\/app.shippingeasy.com\/register?promo=1MONTHFREE\" target=\"_blank\" rel=\"noopener noreferrer\"> free trial<\/a>.<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>How can you take your brand to the next level? In this session of our webinar series, The ShippingEasy SpeakEasy, we\u2019ll discuss how to evolve your brand, the importance of [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":45352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-45349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The ShippingEasy SpeakEasy May Recap | ShippingEasy<\/title>\n<meta name=\"description\" content=\"When was the last time you refreshed your brand? 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