{"id":44016,"date":"2022-10-21T10:00:00","date_gmt":"2022-10-21T15:00:00","guid":{"rendered":"https:\/\/shippingeasy.com\/?p=44016"},"modified":"2022-11-16T14:00:00","modified_gmt":"2022-11-16T20:00:00","slug":"how-to-communicate-with-customers-this-holiday-season","status":"publish","type":"post","link":"https:\/\/shippingeasy.com\/blog\/how-to-communicate-with-customers-this-holiday-season\/","title":{"rendered":"How to Communicate with Customers This Holiday Season"},"content":{"rendered":"\n<p>Supply chain issues are impacting product availability while inflation is raising the cost of everything imaginable. This means your holiday shipping season might not run as smoothly as it has in the past. So, communication will be key! Being transparent with your customers about how their orders are shipped, carrier delays, shipping deadlines, and all the other parts of your shipping process needs to be a big focus for your small business. To help you create the best communication for your customers, we\u2019ve created this handy guide to give you some ideas. \ud83e\udde0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/PSdJpQpcXvfVfZ6aCif8ESoQpVgabwC1-07w5MgkDVxzRd_hoELzaQxS1LC156uTbtyG3-84k32Spw2QgTtHNuqGVuNXCHsmiNXB5ejK_iU_7zRB2YQTg7QVL81Niq1Gr2nxPZ-DLlPa81G77JPWGAYpoqcrCcZewyDDFX_HVSmrQNRY8bWmvL7oMQ\" alt=\"\" width=\"560\" height=\"516\"\/><figcaption><em>Image source: <a href=\"https:\/\/www.grove.co\/\">The Grove<\/a><\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Table of Contents <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><a href=\"#placing\">Placing an order<\/a><\/li><li><a href=\"#picking\">Picking a service <\/a><\/li><li><a href=\"#creating\">Creating a shipping label<\/a><\/li><li><a href=\"#choosing\">Choosing the right packaging<\/a> <\/li><li><a href=\"#shipping\">Shipping a package<\/a><\/li><li><a href=\"#tracking\">Tracking a shipment<\/a><\/li><li><a href=\"#holiday\">What are holiday shipping deadlines?<\/a><\/li><li><a href=\"#shipping\">How does ShippingEasy help my small business ship my orders?<\/a><\/li><li><a href=\"#conclusion\">Conclusion<\/a> <\/li><\/ol>\n\n\n<h2 class=\"wp-block-heading\" id=\"placing\">Placing an order <\/h2>\n\n\n<p>Once a customer places an order it&#8217;s easy to forget everything a small business does to get an order out. And, let\u2019s not forget all the work that goes into having your customers visit and purchase from <a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us\/articles\/4405557126555-Store-Settings\" target=\"_blank\" rel=\"noreferrer noopener\">your store<\/a> in the first place. Offering <a href=\"https:\/\/shippingeasy.com\/blog\/offer-free-shipping-holiday-season\/\" target=\"_blank\" rel=\"noreferrer noopener\">free shipping<\/a> or free shipping over a certain threshold does impact your business\u2019s profits, and creating <a href=\"https:\/\/shippingeasy.com\/blog\/creative-holiday-email-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">email campaigns<\/a> to give your customers promo codes and discounts takes time out of your schedule that could be focused elsewhere.&nbsp;<\/p>\n\n\n\n<p>Giving a brief overview of your business to your customers is the first step in giving them a peek behind the scenes. Show your customers how your business started, and how your business operates. Spotlight your different team members. Connect with your customers by sharing your business\u2019s mission and the obstacles your business has overcome. Our user, <a href=\"https:\/\/shippingeasy.com\/case-studies\/ice-shaker-scales-with-shippingeasy-from-start-up-to-shaking-up-fitness-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ice Shaker<\/a>, is starting a series on Instagram for their fifth anniversary of being on Shark Tank where they show customers how their product has evolved since they started.&nbsp;<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Cjqo924DZYN\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/Cjqo924DZYN\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/Cjqo924DZYN\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Ice Shaker\u2122 (@iceshaker)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h6> Read more about how Ice Shaker uses ShippingEasy in our <a href=\"https:\/\/shippingeasy.com\/case-studies\/ice-shaker-scales-with-shippingeasy-from-start-up-to-shaking-up-fitness-industry\/\" target=\"_blank\" rel=\"noopener noreferrer\"> case study<\/a>!<\/h6>\n\n\n\n<p>You could also make a video on social media where you show your customers how you create your email campaigns. You could even put a fun and creative spin on it by making a behind-the-scenes documentary or following social media trends. ShippingEasy user, <a href=\"https:\/\/shippingeasy.com\/furls-crochet-case-study\/\" target=\"_blank\" rel=\"noreferrer noopener\">Furls Fiberarts<\/a>, hosts live streams on <a href=\"https:\/\/www.youtube.com\/c\/FurlsFiberarts\">YouTube<\/a>, and we\u2019ve included one below where they talk about the business in-depth.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Pam &amp; Lorene live from Harrison&#039;s!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2cSLNbzqNXA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption><em>Video Source: <\/em><a href=\"https:\/\/www.youtube.com\/c\/FurlsFiberarts\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Furls Fiberarts<\/em><\/a><br><\/figcaption><\/figure>\n\n\n\n<h6> Learn more about Furls Fiberarts in our <a href=\"https:\/\/shippingeasy.com\/furls-crochet-case-study\/\" target=\"_blank\" rel=\"noopener noreferrer\"> case study<\/a>.<\/h6>\n\n\n<h2 class=\"wp-block-heading\" id=\"picking\">Picking a service <\/h2>\n\n\n<p>As we mentioned before, it\u2019s easy for your customers to not think about all of the decisions that are made and all of the details that are carefully planned to get their packages delivered. We know you have to make decisions like which carriers\/carrier services to offer your customers by <a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us\/articles\/4406965922459-Browse-Rates-Rate-Calculator\" target=\"_blank\" rel=\"noreferrer noopener\">comparing shipping rates<\/a> as your orders <a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us\/articles\/4405557127707-Syncing-New-Orders\" target=\"_blank\" rel=\"noreferrer noopener\">sync<\/a> into ShippingEasy. But, your customers probably don\u2019t. You don\u2019t have to show your customers each and every single step of the process, but you can still be transparent.&nbsp;<\/p>\n\n\n\n<p>Instead of showing your customers how you choose each and every single service you offer, show them the benefits of the carrier services you do offer. For example, <a href=\"https:\/\/www.usps.com\/ship\/priority-mail.htm\" target=\"_blank\" rel=\"noreferrer noopener\">Priority Mail<sup>\u24c7<\/sup><\/a> comes with tracking information, so they can follow their package in transit. You can also highlight <a href=\"https:\/\/www.usps.com\/ship\/priority-mail-express.htm#:~:text=Priority%20Mail%20Express%C2%AE%20provides,and%20PO%20Boxes%E2%84%A23.\" target=\"_blank\" rel=\"noreferrer noopener\">Priority Mail Express<sup>\u24c7<\/sup><\/a><sup> <\/sup>being a guaranteed service from <a href=\"https:\/\/shippingeasy.com\/blog\/faqs-about-usps\/\" target=\"_blank\" rel=\"noreferrer noopener\">USPS<\/a>, so if your customer doesn\u2019t receive their package in the delivery window, you can submit a request to USPS to see if you\u2019re eligible for a <a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us\/articles\/4407005851547-Refund-Postage-for-Late-Priority-Mail-Express-Delivery-How-To\" target=\"_blank\" rel=\"noreferrer noopener\">refund<\/a>. Showing your customers all of the benefits of the carrier services you offer helps them to better understand why you made certain decisions, and they\u2019ll appreciate the honesty. ShippingEasy user <a href=\"https:\/\/shippingeasy.com\/case-studies\/pet-costume-center-increases-accuracy-and-brand-loyalty-with-shippingeasy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pet Costume Center<\/a> does a wonderful job of outlining exactly how selected services work for their customers.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-photo is-provider-created-with-cloudapp wp-block-embed-created-with-cloudapp\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/share.getcloudapp.com\/rRuQgBZQ\n<\/div><figcaption><em>Image source: <\/em><a href=\"https:\/\/petcostumecenter.com\/shipping-information\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Pet Costume Center<\/em><\/a><em>&nbsp;<\/em><\/figcaption><\/figure>\n\n\n\n<h6> Find out more about Pet Costume Center with our <a href=\"https:\/\/shippingeasy.com\/case-studies\/pet-costume-center-increases-accuracy-and-brand-loyalty-with-shippingeasy\/\" target=\"_blank\" rel=\"noopener noreferrer\"> case study<\/a>!<\/h6>\n\n\n<h2 class=\"wp-block-heading\" id=\"creating\">Creating a shipping label <\/h2>\n\n\n<p><strong>Orders sync into ShippingEasy \u2192 Confirming customer <\/strong><a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us\/articles\/4406993059867-How-does-ShippingEasy-validate-addresses-\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>addresses<\/strong><\/a><strong> \u2192 Creating a label \u2192 Buying a label \u2192 Printing a label on your <\/strong><a href=\"https:\/\/shippingeasy.com\/blog\/online-shipping-labels-printers\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>thermal printer<\/strong><\/a><strong> with <\/strong><a href=\"https:\/\/shippingeasy.com\/blog\/what-is-connecteasy\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ConnectEasy<\/strong><\/a><strong>&nbsp;<\/strong><\/p>\n\n\n\n<p>This flow chart is confusing to those who don\u2019t know about shipping. However, it\u2019s possible to break it down for your customers to understand. Think back to high school or college. When you had to write an essay, you\u2019d get your assignment, confirm you understood what was being asked, write your paper, read through your paper for any mistakes, print your paper, and deliver it to your teacher\/professor. Another great analogy is to think of creating your label like a recipe. You find what you\u2019d like to cook, confirm and buy the ingredients, mix everything together, bake it, and deliver your new dish straight to your tastebuds.&nbsp;<\/p>\n\n\n\n<p>Using comparisons your customers will understand is the biggest tip we can give you. It\u2019s all about knowing your audience, and connecting with them in ways they\u2019ll understand. Take this blog. If you came to the <a href=\"https:\/\/shippingeasy.com\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">ShippingEasy blog<\/a>, and we were talking about juggling, you\u2019d be confused, right? Think of your customer communications in the same way. Your customers are coming to you and are expecting to hear about your business, your products, and your process.&nbsp;<\/p>\n\n\n\n<h6> Keeping with the recipe analogy, check out <a href=\"https:\/\/shippingeasy.com\/blog\/how-to-ship-baked-goods\/\" target=\"_blank\" rel=\"noopener noreferrer\"> How to Ship Baked Goods<\/a>!<\/h6>\n\n\n<h2 class=\"wp-block-heading\" id=\"choosing\">Choosing the right packaging <\/h2>\n\n\n<p>Unwrapping the mysteries of your packaging is another area you can use to connect with your customers. Explain why you use the specific packaging you do. Let your customers know you use <a href=\"https:\/\/shippingeasy.com\/blog\/sustainability-for-small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">sustainable packaging<\/a>. Don\u2019t be afraid to brag about your brand for helping the environment!\u00a0<\/p>\n\n\n\n<h6> Learn more about our Greenest Way to Ship Program in our <a href=\"https:\/\/shippingeasy.com\/blog\/greenest-way-to-ship-program\/\" target=\"_blank\" rel=\"noopener noreferrer\"> blog<\/a>.<\/h6>\n\n\n\n<p>Also, if certain items require <a href=\"https:\/\/shippingeasy.com\/blog\/shipping-201-a-new-small-business-owners-guide-to-shipping\/\" target=\"_blank\" rel=\"noreferrer noopener\">special packaging<\/a>, talk about it. Tell your customers if a carrier service has <a href=\"https:\/\/shippingeasy.com\/blog\/how-to-ship-toiletries\/\" target=\"_blank\" rel=\"noreferrer noopener\">packaging guidelines<\/a>, so you can only use carrier-specific packaging. This way, your customers aren\u2019t left wondering why different orders come in different packaging. You can even send them some of our How To blogs to illustrate how much goes into packaging specialty items. We promise we don\u2019t mind. ShippingEasy user <a href=\"https:\/\/shippingeasy.com\/case-studies\/soapie-shoppe\/\" target=\"_blank\" rel=\"noreferrer noopener\">Soapie Shoppe<\/a> has an Instagram post where they show how their wholesale bath bombs arrive, so customers can know exactly what to expect that we\u2019ve included below.&nbsp;<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CbD9WXqgo0o\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CbD9WXqgo0o\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CbD9WXqgo0o\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by SoapieShoppe (@soapieshoppe)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h6> For more information on the Soapie Shoppe, read our <a href=\"https:\/\/shippingeasy.com\/case-studies\/soapie-shoppe\/\" target=\"_blank\" rel=\"noopener noreferrer\"> case study<\/a>.<\/h6>\n\n\n<h2 class=\"wp-block-heading\" id=\"shipping\">Shipping a package <\/h2>\n\n\n<p>We\u2019ve finally reached the main attraction: <a href=\"https:\/\/shippingeasy.com\/blog\/how-to-ship-a-package\/\" target=\"_blank\" rel=\"noreferrer noopener\">shipping a package<\/a>. Your customers eagerly await their shipping <a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us\/articles\/4406537639323-Send-a-Shipment-Confirmation-Email-How-To\" target=\"_blank\" rel=\"noreferrer noopener\">confirmation email<\/a>, letting them know their package has shipped. Little do they know, before their email, you have to either <a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us\/articles\/4407007483163-Schedule-USPS-Package-Pickup-How-To\" target=\"_blank\" rel=\"noreferrer noopener\">schedule a pickup<\/a> or drop off your shipments with your carrier. This is another great opportunity for you to give your customers a behind-the-scenes peek at how your small business operates. ShippingEasy user <a href=\"https:\/\/shippingeasy.com\/case-studies\/cornucopia-popcorn-cuts-order-time-by-80-with-shippingeasy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cornucopia Popcorn<\/a> posted a picture of their shipments on Instagram with one of their employees to show their customers how much they appreciate them and that their orders are being shipped.&nbsp;<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CI0oMoklbpr\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CI0oMoklbpr\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CI0oMoklbpr\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by \ud83c\udf7fCornucopia Popcorn\ud83c\udf7f (@cornucopiapopcorn)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h6> You can find more ideas on explaining shipping to your customers in <a href=\"https:\/\/shippingeasy.com\/blog\/how-to-ship-a-package\/\" target=\"_blank\" rel=\"noopener noreferrer\"> \n How to Ship a Package<\/a>!<\/h6>\n\n\n<h2 class=\"wp-block-heading\" id=\"tracking-a-shipmentnbsp\">Tracking a shipment <\/h2>\n\n\n<p>Providing <a href=\"https:\/\/shippingeasy.com\/blog\/tracking-faqs\/\" target=\"_blank\" rel=\"noreferrer noopener\">tracking<\/a> is one of the easiest ways to communicate with your customers. Tracking numbers are included in your shipping confirmation emails and Branded Tracking emails for eligible shipments, so those numbers are readily available to your customers. But, you can go the extra mile by informing your customers of any potential carrier delays due to COVID and\/or the higher holiday shipping volume. USPS also keeps an updated list of their <a href=\"https:\/\/about.usps.com\/newsroom\/service-alerts\/international\/\" target=\"_blank\" rel=\"noreferrer noopener\">international shipping restrictions,<\/a> so you can keep your customers informed.&nbsp;<\/p>\n\n\n\n<h6> Create the perfect holiday email to keep your customers coming back with the help of our <a href=\"https:\/\/shippingeasy.com\/blog\/repeat-business-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\"> blog<\/a>.<\/h6>\n\n\n<h2 class=\"wp-block-heading\" id=\"holiday\">What are holiday shipping deadlines?<\/h2>\n\n\n<p><a href=\"https:\/\/shippingeasy.com\/blog\/holiday-shipping-deadlines-for-the-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Holiday shipping deadlines<\/a> are dates issued by carriers. These dates are the last possible dates a package can be sent and still get there for the holidays. For example, a carrier service might need packages to be sent by December 16 to get to their destination by Christmas because of the high shipping volume during the holiday season. Giving your customers an idea of the holiday shipping deadlines ASAP will help them to plan their gift buying, and they\u2019ll appreciate it.&nbsp;<\/p>\n\n\n\n<h6> You can check out domestic shipping deadlines over on <a href=\"https:\/\/shippingeasy.com\/blog\/holiday-shipping-deadlines-for-the-us\/\" target=\"_blank\" rel=\"noopener noreferrer\"> our blog<\/a>!<\/h6>\n\n\n<h2 class=\"wp-block-heading\" id=\"shippingeasy\">How does ShippingEasy help small businesses ship my orders?<\/h2>\n\n\n<p>We\u2019ve talked a lot about how to communicate with your customers, but this section is for you! Whether you\u2019re a new <a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us\/articles\/4407008679451-About-ShippingEasy\" target=\"_blank\" rel=\"noreferrer noopener\">ShippingEasy<\/a> user, or you\u2019ve been with us for years, we want to highlight a couple of features for you to utilize this holiday season: <a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us\/articles\/4407006625435-Shipping-Rules-FAQ\" target=\"_blank\" rel=\"noreferrer noopener\">Shipping Rules<\/a> and saving a <a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us\/articles\/4407179118747-Save-a-Custom-Package\" target=\"_blank\" rel=\"noreferrer noopener\">custom package<\/a>.&nbsp;<\/p>\n\n\n\n<p>Did you know that you can actually save your most-used packaging options in ShippingEasy? Then, you can take your package options, include them in your <a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us\/articles\/4405549699611-Create-and-Use-Shipping-Presets-How-To\" target=\"_blank\" rel=\"noreferrer noopener\">shipping presets,<\/a> and use shipping presets in your Shipping Rules. Those Shipping Rules can be used to assign presets to certain orders, assign orders to <a href=\"https:\/\/shippingeasy.com\/blog\/automated-shipping-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">specific users <\/a>on your account, and\/or assign packing slip templates to orders. This way, we\u2019re helping you help your customers by creating a smoother shipping process for you and your team.&nbsp;<\/p>\n\n\n\n<h6> Trim your tree and shipping costs with a 30-day free trial of <a href=\"https:\/\/shippingeasy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"> ShippingEasy<\/a>.<\/h6>\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion <\/h2>\n\n\n<p>With all of the craziness the holiday season brings in, your customer may not know all of the work that goes into getting their orders out. Each shipment has to be packaged, needs a label created and printed, and has to be picked up or dropped off \u2e3a and not including carrier delays, supply chain issues, and other obstacles. Keeping your customers in the loop not only helps them track their orders but shows them how much you value their business. Sleigh the obstacles that may arise this holiday season by being as transparent as possible about your shipping process, and remember the few tricks you have up your sleeve with ShippingEasy.&nbsp;<\/p>\n\n\n\n<h6> Make holiday Shipping Easy with a 30-day <a href=\"https:\/\/shippingeasy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"> free trial<\/a>!<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Supply chain issues are impacting product availability while inflation is raising the cost of everything imaginable. This means your holiday shipping season might not run as smoothly as it has [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":44040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[150],"tags":[],"class_list":["post-44016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-holiday-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Communicate with Customers This Holiday Season | ShippingEasy<\/title>\n<meta name=\"description\" content=\"This holiday season might be more challenging than years past. 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