{"id":35719,"date":"2020-02-19T07:45:10","date_gmt":"2020-02-19T07:45:10","guid":{"rendered":"https:\/\/shippingeasy.com\/?p=35719"},"modified":"2020-02-18T22:45:54","modified_gmt":"2020-02-18T22:45:54","slug":"shopify-email-marketing-strategy-2020","status":"publish","type":"post","link":"https:\/\/shippingeasy.com\/blog\/shopify-email-marketing-strategy-2020\/","title":{"rendered":"How to Nail Your Shopify Email Marketing Strategy in 2020"},"content":{"rendered":"

Email marketing is one of the most powerful tools for e-commerce merchants to increase sales, build brand equity, and engage customers to turn them into advocates. Success doesn\u2019t come without a strategy, however. For Shopify store owners, which make up a large population of online sellers, nailing your Shopify email marketing strategy will be a key to your success in 2020. Let\u2019s dive into some elements that need to be part of your success checklist.<\/p>\n

Have a content calendar planned out<\/H2><\/p>\n

Without a roadmap, it can be easy to get off track. A content calendar can act as your North Star to make sure you have content planned out, that it follows a theme or general direction, and that you\u2019re prepared for big events when they come around. <\/p>\n

A well-planned content calendar will feed your Shopify email marketing strategy by making sure you have campaigns planned out ahead of time. While it doesn\u2019t take as much as many merchants might think to build a great email (more on that in a sec), being prepared with visual assets, promotional plans, segmented audience lists, and a follow-up plan can take an email campaign from barely noticed to highly successful. <\/p>\n

Whether you use free tools like Trello and Excel\/Google Sheets or a full-blown CRM like Hubspot, you can find a tool that supplements your workflows and assimilates into how you want to think through your content marketing plans. <\/p>\n

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Image courtesy of Hubspot<\/a><\/sub><\/center><\/p>\n

Build beautiful (and mobile-friendly) emails<\/H2><\/p>\n

The stakes have been raised when it comes to the quality of emails your customers and prospects expect in their inbox. If your emails are lackluster, your response rates will reflect that. Focus on building dynamic emails with clear calls-to-action. Avoid clutter and any extraneous imagery that might distract your customer or feel off-brand. <\/p>\n

If someone made a purchase from your Shopify store on your website, the emails they receive should match your website aesthetic. That way, it feels like a cohesive and recognizable experience for your customers, no matter where they interact with you. <\/p>\n

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That brings up another point\u2014your customers won\u2019t read your emails solely on their computers. Chances are higher they\u2019ll be reading your email on their phone. Creating a mobile-friendly experience with tappable buttons and large, easy-to-read text will help ensure the success of your Shopify email marketing campaigns. <\/p>\n

A summary of what you need for a successful email campaign:<\/p>\n