{"id":35671,"date":"2020-02-06T22:49:34","date_gmt":"2020-02-06T22:49:34","guid":{"rendered":"https:\/\/shippingeasy.com\/?p=35671"},"modified":"2020-04-20T21:38:19","modified_gmt":"2020-04-20T21:38:19","slug":"user-generated-content-strategy-encouraging-customers-to-share-the-love","status":"publish","type":"post","link":"https:\/\/shippingeasy.com\/blog\/user-generated-content-strategy-encouraging-customers-to-share-the-love\/","title":{"rendered":"User Generated Content Strategy: Encouraging Customers to Share the Love"},"content":{"rendered":"

You may have heard the term user-generated content, but perhaps aren\u2019t quite sure how it applies to your e-commerce business. People trust the input and experiences of their peers. When real humans are sharing their experiences with products and services, other people pt more stock into that content than anything your brand could create. Every e-commerce business should have a user-generated content strategy, as it is one of the best ways to build an audience of interested buyers while simultaneously continuing to engage your current customers. <\/p>\n

User-Generated Content Strategy: Reviews<\/h2>\n

In e-commerce, reviews are the lifeblood of success. When 72% of customers say they don\u2019t take action until after they\u2019ve consulted reviews, this form of user-generated content is something that can\u2019t be ignored. <\/p>\n

Rather than simply taking a reactionary approach to customer reviews, have a user-generated content strategy based around eliciting them. This way, you\u2019re not waiting on reviews and hoping they\u2019ll be written by the happy customers. You can take an active part in eliciting responses from the customers who have the best things to say about your products and services. The best part is that it doesn\u2019t have to be a manual process!<\/p>\n

Automated reviews campaigns<\/H3><\/p>\n

No e-commerce merchant has time to send emails one-by-one to every customer who has purchased from them. When it comes to requesting reviews, timing can be just as important as the way you ask. Too soon and people may not have had enough time with the product (or may not have even received it yet!). Too late and they may have already moved on, leaving you feeling like you completely missed your window of opportunity. <\/p>\n

When you have customer data, order data, and delivery data, you can set up automated triggers to send emails at just the right time. Do your customers likely open the product and use it immediately? Send an email asking them to share their feedback the next day. Is it something they need to use a few times before they\u2019d be able to formulate an opinion? Set a scheduled send a week or two after the item was delivered to give them time to know just how great your product is.<\/p>\n

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Just be sure to use a friendly outreach, personalizing wherever possible. Don\u2019t use long paragraphs and blocks of text. Get right to your point. Incorporate a product image to remind them what they bought and what you\u2019re asking about, and give a clear call to action that leads them directly to where they can leave a review for the specific product or for your business, whichever you\u2019re trying to achieve. <\/p>\n

Amazon feedback campaigns<\/H3><\/p>\n

Amazon feedback campaigns can be a bit trickier as part of your user-generated content strategy. The rules Amazon puts in place when it comes to contacting your customers are strict and can come with harsh penalties if violated. <\/p>\n

That being said, Amazon users are generally some of the web\u2019s most review-centric users, so you want to make sure you\u2019re focusing dedicated efforts to build your reputation on the platform. <\/p>\n

Want a few success tips? See how a 7-figure Amazon seller wins on Amazon<\/a>.<\/H6><\/p>\n

There are also specific rules you need to follow when requesting Amazon reviews from your customers, such as:<\/p>\n