{"id":35216,"date":"2019-12-04T17:34:00","date_gmt":"2019-12-04T17:34:00","guid":{"rendered":"https:\/\/shippingeasy.com\/?p=35216"},"modified":"2020-06-29T17:27:34","modified_gmt":"2020-06-29T17:27:34","slug":"multichannel-marketplaces","status":"publish","type":"post","link":"https:\/\/shippingeasy.com\/blog\/multichannel-marketplaces\/","title":{"rendered":"How to Manage Your E-commerce Orders for Multichannel Marketplaces"},"content":{"rendered":"

This guest article comes courtesy of Brian Roizen from Feedonomics<\/em><\/p>\n

In today\u2019s e-commerce world, selling only on one or two channels is not enough. You know that old saying, \u201cdon\u2019t put all of your eggs in one basket\u201d? To run a successful e-commerce business, you need to diversify if you want to expand your reach, increase sales, and broaden your customer base, and that means placing a focus on multichannel marketplaces.<\/p>\n

Shifting to a multichannel marketing approach is key because consumers today are engaged across multiple marketplaces. A majority of online customers start their product research on search engines or marketplaces\u2014for example, over 55% of all product searches start on Amazon and 92% of those who start on Amazon end up purchasing from there.<\/p>\n

Getting listed on marketplaces like Amazon, Google Shopping Actions<\/a>, Walmart, eBay or on a social platform like Checkout on Instagram is a goal for many merchants. Having a brand presence across multiple marketplaces increases the likelihood of potential buyers for your product but it also requires additional work, resources, and investment. Managing data across multiple marketplaces can be complex and challenging. Having to manually update product pricing and inventory quantities for hundreds, thousands, or even millions of items is time-consuming and will take huge amounts of manual effort, which can lead to mistakes.<\/p>\n

Multichannel Inventory Issues<\/h2>\n

Let\u2019s look at the following scenarios:<\/p>\n