{"id":35046,"date":"2019-11-22T17:24:20","date_gmt":"2019-11-22T17:24:20","guid":{"rendered":"https:\/\/shippingeasy.com\/?p=35046"},"modified":"2022-03-11T17:45:03","modified_gmt":"2022-03-11T17:45:03","slug":"branded-tracking-e-commerce-shipping","status":"publish","type":"post","link":"https:\/\/shippingeasy.com\/blog\/branded-tracking-e-commerce-shipping\/","title":{"rendered":"How to Brand the eCommerce Shipping Experience"},"content":{"rendered":"\n

Your customers are visiting multiple websites a day, so how do you stand out?  Brands and businesses are moving to the eCommerce space in droves, so customers have more options now than ever before. Branding every step of the customer journey and eCommerce shipping experience is crucial, and your business has the opportunity to create a memorable customer experience at every turn. <\/p>\n\n\n

Packing slips <\/h2>\n\n\n

Packing slips<\/a> are often seen as a basic part of the e-commerce shipping process, but they\u2019re another way for your business to stand out. Packing slips provide customers with all order information they need including information for returns, company contact information, and what should be in their package, so they\u2019re more than just a slip of paper!\u00a0<\/p>\n\n\n\n

Packing slips are also a great place to insert product recommendations<\/a> based on your customers\u2019 purchases. Include a clear product name and\/or short website link to the product, so it\u2019s easy for customers to find the products (and help you track conversions).\u00a0 ShippingEasy<\/a> gives users almost unlimited customization options<\/a> for packing slips, so you can add notes and other unique touches to show your customers how much your business cares.\u00a0<\/p>\n\n\n\n

\"Build<\/figure><\/div>\n\n\n

Branded Tracking<\/h2>\n\n\n

Beyond the anticipation of a new package, customers want to be around to receive their package or know when the person they bought the package for receives it. For these reasons, they may be checking the tracking link frequently to know exactly when a package arrives. <\/p>\n\n\n\n

Tracking emails are another pivotal moment for your branding, so ShippingEasy has a free Branded Tracking feature<\/a> for customer notifications. Branded Tracking helps you create a custom landing page that includes your company logo, links to your social pages and website(s), and includes tracking information and a visual progress indicator.<\/p>\n\n\n\n

\"Branded<\/figure><\/div>\n\n\n\n

Linking a customer to your website gives you more control over the experience they have; it increases the opportunities for upsells and cross-sells, brings customers back to your website\/social pages for engagement,<\/a> and encourages email signups<\/a>. You can also gather important metrics to see what resonates with customers on a dashboard that displays all this information in one place.<\/p>\n\n\n\n

\"Branded<\/figure><\/div>\n\n\n

Custom Packaging<\/h2>\n\n\n

Shipping materials from USPS<\/a>, FedEx<\/a>, and UPS<\/a> are handy because they can be ordered online, delivered right to your door, and provide great cost savings for your business. However, your business does have the option for branded packaging<\/a> in your eCommerce shipping.<\/p>\n\n\n\n

Your packaging is the last thing your customer experiences before they open their shipment to get their product(s), so branding your box is another opportunity to give your customers a personalized experience. <\/p>\n\n\n\n

The image below is from our partner, Brandable Box<\/a>, and is a good example of a unique, branded box. Brandable Box has a strong commitment to sustainable<\/a> practices, meaning their products are all made from recycled materials.\u00a0<\/p>\n\n\n\n

\"Custom<\/a>
Image Source: Brandable Box<\/a><\/figcaption><\/figure>\n\n\n\n\n\n

While there are a lot of creative images to use on your branded packaging, a big thing to note is including photos or imagery of products within your packages can affect your insurance<\/a> coverage. If you have any questions on designs with those pictures, we recommend reaching out to your carrier directly.\u00a0<\/p>\n\n\n

Conclusion<\/h2>\n\n\n

Creating a great experience for your customers is crucial in the eCommerce space. Customizing your packing slips can streamline your customers\u2019 return process<\/a> and give them product recommendations for similar items. Using ShippingEasy\u2019s Branded Tracking feature<\/a> adds a personalized touch to the traditional order emails<\/a> your customers receive and includes social media links to boost customer engagement. Branded packaging makes your boxes stand out and help add to your customers\u2019 excitement when they receive their package. Don\u2019t be afraid to unbox your creative to give your customers an experience that keeps them coming back.\u00a0<\/p>\n\n\n\n

Start your 30-day free trial today! <\/span><\/p>\n

Make ShippingEasy! <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Your customers are visiting multiple websites a day, so how do you stand out?  Brands and businesses are moving to the eCommerce space in droves, so customers have more options […]<\/p>\n","protected":false},"author":72,"featured_media":42835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[373,228,180,7,125,8],"tags":[440,441,299,442,134],"class_list":["post-35046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automation","category-ecommerce","category-product-recommendations","category-shipping","category-shipping-software","category-shippingeasy","tag-branded-tracking","tag-customer-journey","tag-e-commerce-shipping","tag-shipment-tracking","tag-shipping"],"acf":[],"yoast_head":"\nHow to Brand the eCommerce Shipping Experience | ShippingEasy<\/title>\n<meta name=\"description\" content=\"There are plenty of opportunities in the e-commerce shipping experience to reinforce your brand. Learn how with ShippingEasy!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shippingeasy.com\/blog\/branded-tracking-e-commerce-shipping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Brand the eCommerce Shipping Experience\" \/>\n<meta property=\"og:description\" content=\"There are plenty of opportunities in the e-commerce shipping experience to reinforce your brand. Learn how with ShippingEasy!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shippingeasy.com\/blog\/branded-tracking-e-commerce-shipping\/\" \/>\n<meta property=\"og:site_name\" content=\"ShippingEasy\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-22T17:24:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-11T17:45:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/11\/blog-2B.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1014\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Baillee Perkins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Baillee Perkins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/branded-tracking-e-commerce-shipping\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/branded-tracking-e-commerce-shipping\/\"},\"author\":{\"name\":\"Baillee Perkins\",\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/person\/cf77d6f12c395269ed636c0d4ae026d0\"},\"headline\":\"How to Brand the eCommerce Shipping Experience\",\"datePublished\":\"2019-11-22T17:24:20+00:00\",\"dateModified\":\"2022-03-11T17:45:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/branded-tracking-e-commerce-shipping\/\"},\"wordCount\":640,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/shippingeasy.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/branded-tracking-e-commerce-shipping\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/11\/blog-2B.png\",\"keywords\":[\"branded tracking\",\"customer journey\",\"e-commerce shipping\",\"shipment tracking\",\"shipping\"],\"articleSection\":[\"Automation\",\"ecommerce\",\"Product Recommendations\",\"Shipping\",\"Shipping Software\",\"ShippingEasy\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/shippingeasy.com\/blog\/branded-tracking-e-commerce-shipping\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/branded-tracking-e-commerce-shipping\/\",\"url\":\"https:\/\/shippingeasy.com\/blog\/branded-tracking-e-commerce-shipping\/\",\"name\":\"How to Brand the eCommerce Shipping Experience | ShippingEasy\",\"isPartOf\":{\"@id\":\"https:\/\/shippingeasy.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/branded-tracking-e-commerce-shipping\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/branded-tracking-e-commerce-shipping\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/11\/blog-2B.png\",\"datePublished\":\"2019-11-22T17:24:20+00:00\",\"dateModified\":\"2022-03-11T17:45:03+00:00\",\"description\":\"There are plenty of opportunities in the e-commerce shipping experience to reinforce your brand. Learn how with ShippingEasy!\",\"breadcrumb\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/branded-tracking-e-commerce-shipping\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/shippingeasy.com\/blog\/branded-tracking-e-commerce-shipping\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/branded-tracking-e-commerce-shipping\/#primaryimage\",\"url\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/11\/blog-2B.png\",\"contentUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/11\/blog-2B.png\",\"width\":2000,\"height\":1014,\"caption\":\"Learn how to brand your business's eCommerce experience with ShippingEasy!\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/branded-tracking-e-commerce-shipping\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/shippingeasy.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Brand the eCommerce Shipping Experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/shippingeasy.com\/#website\",\"url\":\"https:\/\/shippingeasy.com\/\",\"name\":\"ShippingEasy\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/shippingeasy.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/shippingeasy.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/shippingeasy.com\/#organization\",\"name\":\"ShippingEasy\",\"url\":\"https:\/\/shippingeasy.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/03\/SE_logos_green_RGB.png\",\"contentUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/03\/SE_logos_green_RGB.png\",\"width\":1500,\"height\":797,\"caption\":\"ShippingEasy\"},\"image\":{\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/person\/cf77d6f12c395269ed636c0d4ae026d0\",\"name\":\"Baillee Perkins\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e3e108a6afa73a5498b20ef3d6cc0442e641a29b0f7c046a3fae3daa23b3de95?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e3e108a6afa73a5498b20ef3d6cc0442e641a29b0f7c046a3fae3daa23b3de95?s=96&d=mm&r=g\",\"caption\":\"Baillee Perkins\"},\"description\":\"Baillee Perkins is a writer of shipping by day and pop culture by night, so her Google search history is an actual nightmare.\",\"url\":\"https:\/\/shippingeasy.com\/blog\/author\/baillee-perkins\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Brand the eCommerce Shipping Experience | ShippingEasy","description":"There are plenty of opportunities in the e-commerce shipping experience to reinforce your brand. Learn how with ShippingEasy!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shippingeasy.com\/blog\/branded-tracking-e-commerce-shipping\/","og_locale":"en_US","og_type":"article","og_title":"How to Brand the eCommerce Shipping Experience","og_description":"There are plenty of opportunities in the e-commerce shipping experience to reinforce your brand. Learn how with ShippingEasy!","og_url":"https:\/\/shippingeasy.com\/blog\/branded-tracking-e-commerce-shipping\/","og_site_name":"ShippingEasy","article_published_time":"2019-11-22T17:24:20+00:00","article_modified_time":"2022-03-11T17:45:03+00:00","og_image":[{"width":2000,"height":1014,"url":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/11\/blog-2B.png","type":"image\/png"}],"author":"Baillee Perkins","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Baillee Perkins","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/shippingeasy.com\/blog\/branded-tracking-e-commerce-shipping\/#article","isPartOf":{"@id":"https:\/\/shippingeasy.com\/blog\/branded-tracking-e-commerce-shipping\/"},"author":{"name":"Baillee Perkins","@id":"https:\/\/shippingeasy.com\/#\/schema\/person\/cf77d6f12c395269ed636c0d4ae026d0"},"headline":"How to Brand the eCommerce Shipping Experience","datePublished":"2019-11-22T17:24:20+00:00","dateModified":"2022-03-11T17:45:03+00:00","mainEntityOfPage":{"@id":"https:\/\/shippingeasy.com\/blog\/branded-tracking-e-commerce-shipping\/"},"wordCount":640,"commentCount":0,"publisher":{"@id":"https:\/\/shippingeasy.com\/#organization"},"image":{"@id":"https:\/\/shippingeasy.com\/blog\/branded-tracking-e-commerce-shipping\/#primaryimage"},"thumbnailUrl":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/11\/blog-2B.png","keywords":["branded tracking","customer journey","e-commerce shipping","shipment tracking","shipping"],"articleSection":["Automation","ecommerce","Product Recommendations","Shipping","Shipping Software","ShippingEasy"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/shippingeasy.com\/blog\/branded-tracking-e-commerce-shipping\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/shippingeasy.com\/blog\/branded-tracking-e-commerce-shipping\/","url":"https:\/\/shippingeasy.com\/blog\/branded-tracking-e-commerce-shipping\/","name":"How to Brand the eCommerce Shipping Experience | ShippingEasy","isPartOf":{"@id":"https:\/\/shippingeasy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/shippingeasy.com\/blog\/branded-tracking-e-commerce-shipping\/#primaryimage"},"image":{"@id":"https:\/\/shippingeasy.com\/blog\/branded-tracking-e-commerce-shipping\/#primaryimage"},"thumbnailUrl":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/11\/blog-2B.png","datePublished":"2019-11-22T17:24:20+00:00","dateModified":"2022-03-11T17:45:03+00:00","description":"There are plenty of opportunities in the e-commerce shipping experience to reinforce your brand. Learn how with ShippingEasy!","breadcrumb":{"@id":"https:\/\/shippingeasy.com\/blog\/branded-tracking-e-commerce-shipping\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shippingeasy.com\/blog\/branded-tracking-e-commerce-shipping\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shippingeasy.com\/blog\/branded-tracking-e-commerce-shipping\/#primaryimage","url":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/11\/blog-2B.png","contentUrl":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/11\/blog-2B.png","width":2000,"height":1014,"caption":"Learn how to brand your business's eCommerce experience with ShippingEasy!"},{"@type":"BreadcrumbList","@id":"https:\/\/shippingeasy.com\/blog\/branded-tracking-e-commerce-shipping\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/shippingeasy.com\/"},{"@type":"ListItem","position":2,"name":"How to Brand the eCommerce Shipping Experience"}]},{"@type":"WebSite","@id":"https:\/\/shippingeasy.com\/#website","url":"https:\/\/shippingeasy.com\/","name":"ShippingEasy","description":"","publisher":{"@id":"https:\/\/shippingeasy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shippingeasy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/shippingeasy.com\/#organization","name":"ShippingEasy","url":"https:\/\/shippingeasy.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shippingeasy.com\/#\/schema\/logo\/image\/","url":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/03\/SE_logos_green_RGB.png","contentUrl":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/03\/SE_logos_green_RGB.png","width":1500,"height":797,"caption":"ShippingEasy"},"image":{"@id":"https:\/\/shippingeasy.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/shippingeasy.com\/#\/schema\/person\/cf77d6f12c395269ed636c0d4ae026d0","name":"Baillee Perkins","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shippingeasy.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e3e108a6afa73a5498b20ef3d6cc0442e641a29b0f7c046a3fae3daa23b3de95?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e3e108a6afa73a5498b20ef3d6cc0442e641a29b0f7c046a3fae3daa23b3de95?s=96&d=mm&r=g","caption":"Baillee Perkins"},"description":"Baillee Perkins is a writer of shipping by day and pop culture by night, so her Google search history is an actual nightmare.","url":"https:\/\/shippingeasy.com\/blog\/author\/baillee-perkins\/"}]}},"_links":{"self":[{"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/posts\/35046","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/comments?post=35046"}],"version-history":[{"count":0,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/posts\/35046\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/media\/42835"}],"wp:attachment":[{"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/media?parent=35046"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/categories?post=35046"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/tags?post=35046"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}