Every e-commerce merchant knows the holiday season is just around the corner. What some may not be aware of is the number of days in the 2019 holiday shopping season from Thanksgiving to Christmas Day is six fewer than last year. You need to be prepared to help customers who will be in a mad dash to finish their shopping in time for on-time delivery this holiday season. Here are a few considerations to note and some strategies to help you and your customers have a successful shopping season. <\/p>\n
Even with the shorter timeframe, National Retail Federation (NRF) expects holiday retail sales during the holiday shopping season to increase up to 4.2 percent over 2018. Total spending is expected to reach between $727.9 billion and $730.7 billion. That\u2019s a ton of potential business to accommodate for. <\/p>\n
That means you\u2019ll need to rely on automation to cut down the time you spend managing various parts of your business. Shipping automation, shipping presets, and batch printing will allow you to keep up with the rush of orders. In fact, the amount of time we see come customers save allows them to reallocate resources from shipping<\/a> to other areas of the business. <\/p>\n \u201cProcessing orders previously took us half a day, and now takes minutes. That allows me to shift focus to email marketing that builds repeat business from our customers.\u201d \u2014Jamie Goldach, Closeout Industries\n<\/p><\/blockquote>\n We recently partnered with Ecwid and 3M on a webinar that breaks down ways to not only increase holiday sales, but streamline processes while setting your business up for repeat business. You can watch the replay below. <\/p>\n