{"id":34295,"date":"2019-10-08T09:05:32","date_gmt":"2019-10-08T09:05:32","guid":{"rendered":"https:\/\/shippingeasy.com\/?p=34295"},"modified":"2020-04-20T21:45:45","modified_gmt":"2020-04-20T21:45:45","slug":"optimizing-your-amazon-listings-for-mobile","status":"publish","type":"post","link":"https:\/\/shippingeasy.com\/blog\/optimizing-your-amazon-listings-for-mobile\/","title":{"rendered":"Optimizing Your Amazon Listings for Mobile"},"content":{"rendered":"<p>As a savvy online merchant, you\u2019re aware of the importance of mobile shopping. You probably can see in your analytics platform that you have a ton of traffic coming to your website from mobile. This could be especially true if you sell on Amazon. Which makes optimizing your Amazon listings for mobile an especially crucial item on your pre-holiday to-do list.<\/p>\n<p>Practical Ecommerce has made two, perhaps <a href=\"https:\/\/www.practicalecommerce.com\/3-predictions-for-the-2019-holiday-shopping-season\" rel=\"noopener noreferrer\" target=\"_blank\">not-so-bold predictions<\/a> about the 2019 holiday shopping season. <\/p>\n<ol>\n<li>More than half of all e-commerce will originate from a mobile device (some sources show it at around 40 percent of the 2018 shopping season)<\/li>\n<li>Amazon will account for 45% of sales (up from 41 percent last year)<\/li>\n<\/ol>\n<p><H2>Think mobile-first for how Amazon listings appear<\/H2><\/p>\n<p>Something that not every Amazon seller considers is how vastly different listings show up on desktop versus on mobile. Once you see these differences, it becomes pretty apparent how important optimizing your Amazon listings for mobile is. First, let\u2019s look at the desktop version of one of our awesome Amazon sellers, <a href=\"https:\/\/shippingeasy.com\/blog\/ship-coffee-efficiently\/\" rel=\"noopener noreferrer\" target=\"_blank\">RhoadsRoast Coffees<\/a>. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/10\/RhoadsRoast-coffee-desktop-1024x554.png\" alt=\"optimizing Amazon listings RhoadsRoast\" width=\"1024\" height=\"554\" class=\"aligncenter size-large wp-image-34296\" srcset=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/10\/RhoadsRoast-coffee-desktop-1024x554.png 1024w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/10\/RhoadsRoast-coffee-desktop-300x162.png 300w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/10\/RhoadsRoast-coffee-desktop-768x415.png 768w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/10\/RhoadsRoast-coffee-desktop.png 1368w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>That\u2019s a great listing, completely optimized for SEO keywords and packed full of important information for the customer. Now let\u2019s see how that exact same listing looks on mobile.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/10\/RhoadsRoast-coffee-mobile-546x1024.png\" alt=\"optimizing amazon listings for mobile RhoadsRoast Coffee mobile view\" width=\"410\" height=\"768\" class=\"aligncenter size-large wp-image-34297\" srcset=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/10\/RhoadsRoast-coffee-mobile-546x1024.png 546w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/10\/RhoadsRoast-coffee-mobile-160x300.png 160w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/10\/RhoadsRoast-coffee-mobile-768x1440.png 768w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/10\/RhoadsRoast-coffee-mobile.png 800w\" sizes=\"auto, (max-width: 410px) 100vw, 410px\" \/><\/p>\n<p>Much of that same written out information doesn\u2019t appear until you\u2019ve swiped quite a bit. In fact, all of the below items are placed before the description and features &#038; details. <\/p>\n<ul>\n<li>Similar items to consider<\/li>\n<li>Add to cart button<\/li>\n<li>Buy now with 1-click button<\/li>\n<li>\u201cFrequently bought together\u201d recommendations<\/li>\n<li>Sponsored products related to this item<\/li>\n<li>Question box<\/li>\n<\/ul>\n<p>After scrolling past <em>all of those items<\/em>, you finally get to the description and features &#038; benefits section. Back at the top, what is most prominent? Images.<\/p>\n<p>Mobile optimization keys in on having great product photos that give your customers a good indication of the product\u2019s features, particularly if these features are crucial to the product. In coffee, this may not be as important. In that case, you can use images to tell more of a story, such as where the coffee comes from and how it is packaged. <\/p>\n<p><H6>Read more: get <a href=\"https:\/\/shippingeasy.com\/blog\/amazon-feedback-7-figure-seller\/\" rel=\"noopener noreferrer\" target=\"_blank\">tips from a 7-figure Amazon seller<\/a> to find more success<\/H6><\/p>\n<p>Beyond that, many customers are coming to Amazon to purchase after they\u2019ve already done their research, and they\u2019re doing it on mobile. This is often via the Amazon mobile app, but also in their web browser. If they\u2019ve already done their research, it\u2019s not as important to highlight the full description before the purchase button, as it just gets in the way of what a customer is there to do\u2014make a purchase.<\/p>\n<p><H2>Best means of content formatting for mobile<\/H2><\/p>\n<p>In general, people don\u2019t like to read huge blocks of text, particularly on a mobile device. This is especially true when they\u2019re eager to make a purchase and already know what they want. They may just be looking for a couple more details, and that\u2019s why it\u2019s crucial to format your descriptions properly when optimizing your listings for mobile.<\/p>\n<p>Take a look at the details section for the same RhoadsRoast Coffees listing on Amazon. They break down the important points into bullets, being sure not to ramble on. Any coffee aficionado will get the information they need at a glance to know if this coffee is right for them.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/10\/Rhoads-listing-496x1024.jpg\" alt=\"Amazon seller RhoadsRoast listing\" width=\"496\" height=\"1024\" class=\"aligncenter size-large wp-image-34299\" srcset=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/10\/Rhoads-listing-496x1024.jpg 496w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/10\/Rhoads-listing-145x300.jpg 145w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/10\/Rhoads-listing.jpg 748w\" sizes=\"auto, (max-width: 496px) 100vw, 496px\" \/><\/p>\n<p>Amazon allows sellers to add formatting such as bold text and bullets to make listings easily skimmable. That caters to the mobile shopper and helps your listings succeed. <\/p>\n<p><H2>Optimizing Your Amazon Listings\u2019 Titles for SEO<\/H2><\/p>\n<p>Let\u2019s face it: Amazon is a search engine. As such, just like for Google and Bing (people still use Bing, it turns out) and any other search engine, you need to optimize for the keywords your customers are searching for. That starts with the title. <\/p>\n<p>Take a look at another of our customers, <a href=\"https:\/\/shippingeasy.com\/peoples-choice-beef-jerky-case-study\/\" rel=\"noopener noreferrer\" target=\"_blank\">People\u2019s Choice Beef Jerky<\/a>. They\u2019re coming up in the search results with other nationally recognized brands, even ones who\u2019ve earned the \u201cBest Seller\u201d denomination. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/10\/Peoples-Choice-Beef-Jerky-SEO-listing-546x1024.png\" alt=\"Mobile optimized Amazon listings People&#039;s Choice Beef Jerky\" width=\"410\" height=\"768\" class=\"aligncenter size-large wp-image-34300\" srcset=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/10\/Peoples-Choice-Beef-Jerky-SEO-listing-546x1024.png 546w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/10\/Peoples-Choice-Beef-Jerky-SEO-listing-160x300.png 160w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/10\/Peoples-Choice-Beef-Jerky-SEO-listing-768x1440.png 768w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/10\/Peoples-Choice-Beef-Jerky-SEO-listing.png 800w\" sizes=\"auto, (max-width: 410px) 100vw, 410px\" \/><\/p>\n<p>Notice a few other things they\u2019ve added to the title to get found. \u201cSugar-free\u201d and \u201ccarb-free\u201d are two keywords likely to be used by people on paleo diets looking for snacks they can have. This is smart SEO on the part of People\u2019s Choice Beef Jerky, and that\u2019s one reason they\u2019ve been in business since 1929. <\/p>\n<p>Before the holiday season kicks into full swing, set aside some time for optimizing your Amazon listings for mobile to make sure when the masses hit their phones in search of gits, your products are found. <\/p>\n<p>While we\u2019re on the topic of optimizing your Amazon business, let\u2019s take a moment to think about your Amazon reviews management and inventory management. Both of these can bog you down while you\u2019re trying to keep up with the holiday rush, but they don\u2019t have to. <\/p>\n<p>ShippingEasy\u2019s Amazon Seller Suite packs all the tools you need to acquire new reviews, streamline your inventory across all channels (even FBA and Multi-Channel Fulfillment), and handle your shipping. Even better, you can check it all out free for 30 days to make sure it\u2019s right for you. We think it will be. Click below to get started, and our Amazon experts will help you get set up before the holiday rush hits!<\/p>\n<p style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/shippingeasy.com\/amazon-seller-suite\/\">Check Out Amazon Seller Suite<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a savvy online merchant, you\u2019re aware of the importance of mobile shopping. You probably can see in your analytics platform that you have a ton of traffic coming to [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":34458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[135],"tags":[159,414,412,413],"class_list":["post-34295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","tag-amazon-sellers","tag-mobile-commerce","tag-mobile-optimization","tag-optimizing-amazon-listings-for-mobile"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Optimizing Your Amazon Listings for Mobile | ShippingEasy<\/title>\n<meta name=\"description\" content=\"The importance of optimizing your Amazon listings for mobile cannot be understated\u2014people are shopping on their phones. We offer tips and examples here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shippingeasy.com\/blog\/optimizing-your-amazon-listings-for-mobile\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Optimizing Your Amazon Listings for Mobile\" \/>\n<meta property=\"og:description\" content=\"The importance of optimizing your Amazon listings for mobile cannot be understated\u2014people are shopping on their phones. 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