{"id":33910,"date":"2019-09-13T20:40:35","date_gmt":"2019-09-13T20:40:35","guid":{"rendered":"https:\/\/shippingeasy.com\/?p=33910"},"modified":"2019-10-15T20:42:03","modified_gmt":"2019-10-15T20:42:03","slug":"email-signup-forms-grow-lists","status":"publish","type":"post","link":"https:\/\/shippingeasy.com\/blog\/email-signup-forms-grow-lists\/","title":{"rendered":"Using Email Signup Forms To Grow Your List"},"content":{"rendered":"

One of the most important elements in e-commerce is building your email list. Unlike social, unlike pay-per-click campaigns, your email list is yours. It isn\u2019t built on rented land. Building an email list the right way ensures you have a list of people actually engaged and interested, which allows you to send personalized email campaigns that feel like you\u2019re talking directly to a single customer. But your email list doesn\u2019t just appear out of nowhere\u2014and that\u2019s where email signup forms<\/a> come into play. <\/p>\n

Email is one of the highest converting marketing channels. According to Campaign Monitor, email provides 4400% ROI and $44 for every $1 spent on the channel<\/strong>. You can automate it, you can personalize it, and you can turn it into a channel that feels one-to-one with customers. For that reason, email is 40 times more effective at acquiring new customers than Facebook or Twitter.<\/p>\n

Let\u2019s look at a few ways you can use email signup forms to grow your list and move audiences to a channel you have the most control over. <\/p>\n

\"Email<\/p>\n

Your Sales Channels<\/H2><\/p>\n

Every channel you sell on should feature an email signup form<\/a> to turn visitors into subscribers. Granted, not all channels will allow you to have a link (Amazon, for example). But if there\u2019s an opportunity to add a call-to-action to sign up for future sales and discounts, you may end up capturing email addresses from people who aren\u2019t ready to buy just yet. You can then target them for email campaigns that may convert them later. <\/p>\n

You should also have email signup forms<\/a> in multiple conspicuous spots around your website. The header and footer are great locations. Look into your analytics dashboard, such as Google Analytics, and try placing calls-to-action on your most popular pages and blog posts (if you have them). <\/p>\n

This video explains how ShippingEasy’s email signup forms work.<\/p>\n