{"id":32362,"date":"2019-06-28T08:26:21","date_gmt":"2019-06-28T08:26:21","guid":{"rendered":"https:\/\/shippingeasy.com\/?p=32362"},"modified":"2021-08-13T21:05:28","modified_gmt":"2021-08-13T21:05:28","slug":"what-is-amazon-brand-analytics","status":"publish","type":"post","link":"https:\/\/shippingeasy.com\/blog\/what-is-amazon-brand-analytics\/","title":{"rendered":"What is Amazon Brand Analytics?"},"content":{"rendered":"<p>Have you heard rumblings in Amazon forums about Amazon Brand Analytics? Wondering what it\u2019s all about and if it could help you sell more on the platform? ShippingEasy is all about helping break things down to make them easier for Amazon sellers. So with that in mind, in this article, we\u2019ll dissect what Amazon Brand Analytics is, who can access it, and what it can mean to your success selling on Amazon.<\/p>\n<h2>What is Amazon Brand Analytics (ABA)?<\/h2>\n<p>You may or may not be familiar with Amazon Premium Analytics, which comes at a premium cost of around $30k. It\u2019s possible that isn\u2019t quite in your budget. It\u2019s also only available to Amazon Vendors. Amazon Brand Analytics is a lite version of APA. That doesn\u2019t mean it doesn\u2019t have useful features to help you build a better presence on Amazon, though. What\u2019s included in it?<\/p>\n<p><strong>Amazon Brand Analytics features include:<\/strong><\/p>\n<ul>\n<li>Amazon search term data<\/li>\n<li>How popular a keyword is and the most clicked ASINs from a specific term<\/li>\n<li>Estimated total clicks and conversions from keywords<\/li>\n<li>Customer demographics<\/li>\n<li>Item Comparison Reports<\/li>\n<li>Top 5 most viewed products and total viewing time<\/li>\n<\/ul>\n<p>As with any resource on Amazon, make sure you take a thorough read-through of the Amazon Brand Analytics <a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/help.html?itemID=GM3JKB2JPVWPVUZC&amp;language=en_US&amp;ref=efph_GM3JKB2JPVWPVUZC_cont_H2Z5B4HMF5ZXCG2\" target=\"_blank\" rel=\"noopener noreferrer\">terms and conditions<\/a> (Seller Central login required) before you dive in, just to make sure you understand all that is involved.<\/p>\n<p>Did you know ShippingEasy offers a full suite of shipping, feedback request automation, and inventory management tools\u2014all in a single platform and a single invoice? <a href=\"https:\/\/shippingeasy.com\/amazon-seller-suite\/\" target=\"_blank\" rel=\"noopener noreferrer\">Learn more about Amazon Seller Suite<\/a>.<\/p>\n<h2>Who is eligible and how do you access this?<\/h2>\n<p>Amazon Brand Analytics is open to all <a href=\"https:\/\/brandservices.amazon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">brand registered owners<\/a> with active listings. If you don\u2019t yet have a registered brand on Amazon, you\u2019ll need to button that up first. Some of the additional benefits you get from being a brand registered owner on Amazon are:<\/p>\n<ul>\n<li><strong>Enhanced brand content<\/strong><\/li>\n<ul style=\"list-style-type: none;\">\n<li>Also commonly referred to as the A+ tool, this enables brand owners to change the product descriptions of branded ASINs. Using this tool, you can describe your product features in a different way by including a unique brand story, enhanced images, and text placements. Adding EBC to your product detail pages can result in higher conversion rates, increased traffic, and increased sales when used effectively.<\/li>\n<\/ul>\n<li><strong>Sponsored brands<\/strong><\/li>\n<ul style=\"list-style-type: none;\">\n<li>Sponsored Brands are ads that feature your brand logo, a custom headline, and up to three of your products. These ads appear on search results and help generate recognition for your brand and product portfolio.<\/li>\n<\/ul>\n<li><strong>Stores<\/strong><\/li>\n<ul style=\"list-style-type: none;\">\n<li>Promote your brand and products with your own multi-page Store on Amazon.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/advertising.amazon.com\/products\/stores\" target=\"_blank\" rel=\"noopener noreferrer\">Learn more here<\/a><\/p>\n<li><strong>Amazon Live<\/strong><\/li>\n<ul style=\"list-style-type: none;\">\n<li>Amazon Live is Amazon\u2019s streaming service for retailers to hold live sales, similar in fashion to QVC or other in-home shopping shows. You can see<br \/>\n<a href=\"https:\/\/www.amazon.com\/live\" target=\"_blank\" rel=\"noopener noreferrer\">current examples here.<\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/brandservices.amazon.com\/eligibility\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-32369\" src=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/06\/Amazon-Brand-Registry-requirements.png\" alt=\"Amazon Brand Registry requirements\" width=\"970\" height=\"415\" srcset=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/06\/Amazon-Brand-Registry-requirements.png 970w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/06\/Amazon-Brand-Registry-requirements-300x128.png 300w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/06\/Amazon-Brand-Registry-requirements-768x329.png 768w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/><\/a><\/p>\n<p>Once you\u2019ve registered a brand on your Seller Central account, you can access ABA directly under Performance, then Brand Dashboard.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-32367\" src=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/06\/Amazon-Brand-Analytics-Dashboard-1-1024x386.png\" alt=\"Amazon Brand Analytics dashboard\" width=\"1024\" height=\"386\" srcset=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/06\/Amazon-Brand-Analytics-Dashboard-1-1024x386.png 1024w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/06\/Amazon-Brand-Analytics-Dashboard-1-300x113.png 300w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/06\/Amazon-Brand-Analytics-Dashboard-1-768x290.png 768w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/06\/Amazon-Brand-Analytics-Dashboard-1.png 1638w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-32368\" src=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/06\/Amazon-Brand-Analytics-Dashboard-2.png\" alt=\"Amazon Brand Analytics dashboard\" width=\"915\" height=\"778\" srcset=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/06\/Amazon-Brand-Analytics-Dashboard-2.png 915w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/06\/Amazon-Brand-Analytics-Dashboard-2-300x255.png 300w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/06\/Amazon-Brand-Analytics-Dashboard-2-768x653.png 768w\" sizes=\"auto, (max-width: 915px) 100vw, 915px\" \/><\/p>\n<h2>How can Amazon Brand Analytics help sellers?<\/h2>\n<p>So what are the benefits you\u2019ll see as an Amazon seller who uses this feature? There are actually some that may make the process worth your consideration, especially since your options are limited when it comes to marketing to customers on Amazon.<\/p>\n<ul>\n<li><strong>Better audience targeting via 1st party data<\/strong>: understand who is buying your products and how to reach them<\/li>\n<li><strong>Data insights<\/strong>: while it\u2019s free of charge, this is a gold mine of information you can\u2019t find anywhere else<\/li>\n<li><strong>Optimization with proven keywords<\/strong>: no more guessing on how to get better organic rank for your listing<\/li>\n<li><strong>Know what to sell<\/strong>: gain competitive advantage by developing products based on features real customers are searching for<\/li>\n<li><strong>Intelligently spend your ad budget<\/strong>: increase bidding on a specific relevant keyword or pick less competitive keywords to try and rank for<\/li>\n<\/ul>\n<h2>How ShippingEasy helps ABA Users<\/h2>\n<p>Amazon Brand Analytics is a clear way to increase the number of products you could be selling on Amazon. Amazon is incentivizing trademarked brand owners with tools like these to expand growth with increased advertising, and ShippingEasy makes it easier to adjust and accommodate an increase in shipping volume.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-29675\" src=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/04\/Amazon-Reputation-Management-1024x665.png\" alt=\"amazon feedback management\" width=\"1024\" height=\"665\" srcset=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/04\/Amazon-Reputation-Management-1024x665.png 1024w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/04\/Amazon-Reputation-Management-300x195.png 300w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/04\/Amazon-Reputation-Management-768x499.png 768w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/04\/Amazon-Reputation-Management.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>This data is extremely valuable, but only to those who actively monitor and make adjustments based on those learnings. The same goes for your Amazon reviews management. Once your volume of sales and shipping increases, so does the need to actively manage your reputation as a seller and product reviews. ShippingEasy\u2019s Amazon Seller Suite platform streamlines all your reviews, replies, and email cadence for gaining more reviews in a single place. Try it free for 30 days by clicking below.<\/p>\n<p style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/app.shippingeasy.com\/register?promo=1MONTHFREE\">Get the Platform Free<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you heard rumblings in Amazon forums about Amazon Brand Analytics? Wondering what it\u2019s all about and if it could help you sell more on the platform? ShippingEasy is all [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":32379,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[135,384,369,370,7],"tags":[280,281,159,278],"class_list":["post-32362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-feedback-management","category-reputation-management","category-review-management","category-shipping","tag-amazon","tag-amazon-e-commerce","tag-amazon-sellers","tag-amazon-shipping"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Amazon Brand Analytics for E-commerce Sellers? | ShippingEasy<\/title>\n<meta name=\"description\" content=\"Amazon Brand Analytics is a recently released product. We explain what it is and how it can be used for e-commerce sellers to increase their business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shippingeasy.com\/blog\/what-is-amazon-brand-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Amazon Brand Analytics?\" \/>\n<meta property=\"og:description\" content=\"Amazon Brand Analytics is a recently released product. We explain what it is and how it can be used for e-commerce sellers to increase their business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shippingeasy.com\/blog\/what-is-amazon-brand-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"ShippingEasy\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-28T08:26:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-13T21:05:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/06\/Amazons-Newest-Tool-Brand-Analytics-scaled.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"973\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rob Zaleski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@robzie_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rob Zaleski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/what-is-amazon-brand-analytics\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/what-is-amazon-brand-analytics\/\"},\"author\":{\"name\":\"Rob Zaleski\",\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/person\/0e02841217adcff3620354aa462c545f\"},\"headline\":\"What is Amazon Brand Analytics?\",\"datePublished\":\"2019-06-28T08:26:21+00:00\",\"dateModified\":\"2021-08-13T21:05:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/what-is-amazon-brand-analytics\/\"},\"wordCount\":785,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/shippingeasy.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/what-is-amazon-brand-analytics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/06\/Amazons-Newest-Tool-Brand-Analytics-scaled.png\",\"keywords\":[\"Amazon\",\"Amazon e-commerce\",\"Amazon sellers\",\"Amazon shipping\"],\"articleSection\":[\"Amazon\",\"Feedback Management\",\"Reputation Management\",\"Review Management\",\"Shipping\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/shippingeasy.com\/blog\/what-is-amazon-brand-analytics\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/what-is-amazon-brand-analytics\/\",\"url\":\"https:\/\/shippingeasy.com\/blog\/what-is-amazon-brand-analytics\/\",\"name\":\"What is Amazon Brand Analytics for E-commerce Sellers? | ShippingEasy\",\"isPartOf\":{\"@id\":\"https:\/\/shippingeasy.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/what-is-amazon-brand-analytics\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/what-is-amazon-brand-analytics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/06\/Amazons-Newest-Tool-Brand-Analytics-scaled.png\",\"datePublished\":\"2019-06-28T08:26:21+00:00\",\"dateModified\":\"2021-08-13T21:05:28+00:00\",\"description\":\"Amazon Brand Analytics is a recently released product. 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