{"id":29790,"date":"2019-04-05T20:13:09","date_gmt":"2019-04-05T20:13:09","guid":{"rendered":"https:\/\/shippingeasy.com\/?p=29790"},"modified":"2022-03-18T18:10:31","modified_gmt":"2022-03-18T18:10:31","slug":"spring-email-list-cleaning-tips","status":"publish","type":"post","link":"https:\/\/shippingeasy.com\/blog\/spring-email-list-cleaning-tips\/","title":{"rendered":"Spring Email List Cleaning Tips"},"content":{"rendered":"\n<p>Springtime is the perfect time for cleaning your house \u2014 and your email list. If you use <a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us\/articles\/4407017500059-Customer-Marketing-FAQs\">email marketing<\/a> to sell products and services, your list needs an occasional refresh. Where do you start?&nbsp;<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"cleaning-your-email-listnbsp\">Cleaning your email list <\/h2>\n\n\n<p>Removing unresponsive users will provide more accurate open and click rate statistics. If you\u2019re using ShippingEasy\u2019s <a href=\"https:\/\/shippingeasy.com\/customer-marketing\/\">Customer Marketing feature<\/a>, you don\u2019t want to waste <a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us\/articles\/4407015225627-Customer-Marketing-Dashboard-Guide\">email credits<\/a> sending content to customers who aren\u2019t engaged. Using an email service provider may also mean you\u2019re paying to send emails with no chance of being opened.&nbsp;<\/p>\n\n\n\n<p>Many email marketing service providers remove duplicates and <a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us\/articles\/4407011607963-Customer-Marketing-Standards-and-Best-Practices\">hard bounces<\/a> automatically. If not, you\u2019ll have to carry out this process manually. However you choose to refresh your list, remove addresses that will never lead to a sale, including:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Hard bounces<\/strong>: Invalid email addresses lead to undeliverable emails&nbsp;<\/li><li><strong>Unresponsive users<\/strong>: Determine which timeframe works best for your marketing strategy, but a good starting point might be users who haven\u2019t opened an email in the past six, nine or 12 months<\/li><li><strong>Duplicate addresses:<\/strong> Confirm all email addresses only appear once on your email list to avoid wasting email credits<\/li><\/ul>\n\n\n\n<p>Another thing to look out for is soft bounce emails. A soft bounce occurs when an email can\u2019t be delivered due to a problem with the server or the mailbox being full. If you get a soft bounce for the same address five or more times, we recommend removing the address during your <a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us\/articles\/4407008235419-Expected-Delivery-Rates-for-Email-Campaign\">email list<\/a> cleaning process as well.&nbsp;<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"winback-engagement\">Win-back engagement<\/h2>\n\n\n<p>Try to <a href=\"https:\/\/shippingeasy.com\/blog\/trigger-based-email-campaigns\/\">re-engage contacts<\/a> before letting them slip away. Your customers\u2019 email inboxes are crowded, so it\u2019s possible your emails are getting overlooked. Give your customers a reason to open the message with unique and <a href=\"https:\/\/shippingeasy.com\/blog\/e-commerce-marketing-strategies\/\">catchy subject lines<\/a> and <a href=\"https:\/\/shippingeasy.com\/blog\/e-commerce-email-marketing-mistakes-to-avoid\/\">calls-to-action<\/a> in the email body.<\/p>\n\n\n\n<p>Contest and giveaways are another great <a href=\"https:\/\/shippingeasy.com\/blog\/4-win-back-email-strategies-for-e-commerce-sellers\/\">win-back campaign<\/a>. Customers enjoy a chance to win a product, and give-away rules often include liking\/subscribing to your social media sites. This way, you have both email and social media engagement, and you have the opportunity to win-back some customers.&nbsp;Tell customers what they\u2019ve been missing. Send an email campaign to inactive customers, and include how much you\u2019ve missed them by offering a <a href=\"https:\/\/shippingeasy.com\/blog\/valentines-day-email-marketing\/\">special offer<\/a> or promo code good towards a purchase on your site and showcasing new products.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1622\" height=\"1050\" src=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2018\/12\/CM_-_Winbacks.png\" alt=\"win-back email campaigns\" class=\"wp-image-26393\" srcset=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2018\/12\/CM_-_Winbacks.png 1622w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2018\/12\/CM_-_Winbacks-300x194.png 300w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2018\/12\/CM_-_Winbacks-768x497.png 768w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2018\/12\/CM_-_Winbacks-1024x663.png 1024w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2018\/12\/CM_-_Winbacks-46x30.png 46w\" sizes=\"auto, (max-width: 1622px) 100vw, 1622px\" \/><figcaption><meta charset=\"utf-8\">This can easily be done in <a href=\"https:\/\/shippingeasy.com\/customer-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">ShippingEasy\u2019s Customer Marketing solution<\/a>. Simply check the box in the left column labeled \u2018Inactive\u2019 to see a list of customers who haven\u2019t purchased in the past 120 days. Use this list to send a custom email campaign inviting them back to your store with one of the tactics mentioned above.<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/04\/Email-List-Cleaning-Tips-Inactive.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"1552\" height=\"678\" src=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/04\/Email-List-Cleaning-Tips-Inactive.png\" alt=\"email list cleaning tips inactives win-back\" class=\"wp-image-29793\" srcset=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/04\/Email-List-Cleaning-Tips-Inactive.png 1552w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/04\/Email-List-Cleaning-Tips-Inactive-300x131.png 300w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/04\/Email-List-Cleaning-Tips-Inactive-768x336.png 768w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/04\/Email-List-Cleaning-Tips-Inactive-1024x447.png 1024w\" sizes=\"auto, (max-width: 1552px) 100vw, 1552px\" \/><\/a><\/figure><\/div>\n\n\n\n<center><sub>Click for larger version<\/sub><\/center>\n\n\n\n<p>Customers still aren\u2019t responding? Send a final email and ask if they\u2019d still like to receive emails from you. Include a very simple \u201cunsubscribe\u201d button. If they don\u2019t answer, remove the contact from your list. If they open the message and click unsubscribe, it\u2019s helpful to have a form asking for the reason they\u2019re unsubscribing. This information will help you plan future campaigns.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"organize-and-segment-your-list\">Organize and segment your list<\/h2>\n\n\n<p>Cleaning your <a href=\"https:\/\/shippingeasy.com\/blog\/build-email-marketing-list-for-online-marketing\/\">email list<\/a> shouldn\u2019t only focus on removing inactive accounts. Get to know more about your active customer base! The more you know, the more you can <a href=\"https:\/\/shippingeasy.com\/blog\/email-segmentation-and-automation-best-practices\/\">segment<\/a> your list. This allows you to approach future campaigns in a more specific, strategic way.<\/p>\n\n\n\n<p>You could choose to <a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us\/articles\/4407015863835-Customer-Segmentation-Overview\">segment<\/a> your list using parameters like gender, age, or location, but segmenting it even more can pay big dividends. To get the most specific list possible, consider adding segments to tell you more about your customers. A few segments include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Repeat customers<\/li><li>High-spenders\/VIP customers<\/li><li>Customers who\u2019ve purchased <a href=\"https:\/\/shippingeasy.com\/blog\/customer-lifecycle-email-strategy-e-commerce\/\">specific products<\/a>, including the SKU<\/li><\/ul>\n\n\n\n<p>Use this information to target your future campaigns so the right message reaches the right customers.<\/p>\n\n\n\n<p>If you don\u2019t have all the information you need to segment a list, ask your subscribers. Send an email asking your customers to submit a few more details to \u201ctailor content and offers specific to [their] <a href=\"https:\/\/shippingeasy.com\/blog\/improve-email-marketing-strategy\/\">interests.<\/a>\u201d Encourage participation by offering an incentive like a coupon code or free shipping on their next purchase. All of your customers might not respond, but you\u2019ll get some useful information from those who do.&nbsp;<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"create-category-tagsnbsp\">Create category tags <\/h2>\n\n\n<p>The more know about your customers, the easier it becomes to create <a href=\"https:\/\/shippingeasy.com\/blog\/email-marketing-campaigns\/\">personalized<\/a> and <a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us\/articles\/4407015225627-Customer-Marketing-Dashboard-Guide\">automated<\/a> email campaigns, especially with <a href=\"https:\/\/shippingeasy.com\/\">ShippingEasy<\/a>. For example, you can create a list of your top spenders or longest-tenured customers for a VIP customers list. Then, establish rules to base your emails on and use this category as part of the rule.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1576\" height=\"843\" src=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/04\/Email-List-Cleaning-Tips-Categories.png\" alt=\"Email list cleaning tips customer tags\" class=\"wp-image-29795\" srcset=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/04\/Email-List-Cleaning-Tips-Categories.png 1576w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/04\/Email-List-Cleaning-Tips-Categories-300x160.png 300w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/04\/Email-List-Cleaning-Tips-Categories-768x411.png 768w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/04\/Email-List-Cleaning-Tips-Categories-1024x548.png 1024w\" sizes=\"auto, (max-width: 1576px) 100vw, 1576px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusionnbsp\">Conclusion <\/h2>\n\n\n<p>Adding your email list to your spring cleaning can increase your <a href=\"https:\/\/shippingeasy.com\/blog\/user-generated-content-strategy-encouraging-customers-to-share-the-love\/\">engagement<\/a> and save your email credits. You\u2019ll begin to see an improvement in open and click rates, with more sales to follow. Asking your customers for more information to segment your list will also help you find your customers\u2019 interests, so you can update your products and marketing for better sales and engagement.<\/p>\n\n\n\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Learn more about Customer Marketing with ShippingEasy! <\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/shippingeasy.com\/customer-marketing\/\" target=\"_blank\" rel=\"noopener\">Read more<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Springtime is the perfect time for cleaning your house \u2014 and your email list. If you use email marketing to sell products and services, your list needs an occasional refresh. [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":42857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[164,8],"tags":[113,112,362,116,363,227,127],"class_list":["post-29790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-shippingeasy","tag-crm","tag-customer-management","tag-email-list-cleaning","tag-email-marketing","tag-list-management","tag-marketing","tag-shippingeasy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spring Email List Cleaning Tips for E-Commerce Merchants | ShippingEasy<\/title>\n<meta name=\"description\" content=\"Spring is a great time to focus on email list cleaning activities. But where do you even begin? These tips will spruce up your customer contact info!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shippingeasy.com\/blog\/spring-email-list-cleaning-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spring Email List Cleaning Tips\" \/>\n<meta property=\"og:description\" content=\"Spring is a great time to focus on email list cleaning activities. But where do you even begin? 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