{"id":26136,"date":"2021-10-14T09:04:05","date_gmt":"2021-10-14T09:04:05","guid":{"rendered":"https:\/\/shippingeasy.com\/?p=26136"},"modified":"2021-12-07T21:17:04","modified_gmt":"2021-12-07T21:17:04","slug":"holiday-shipping-email-tips","status":"publish","type":"post","link":"https:\/\/shippingeasy.com\/blog\/holiday-shipping-email-tips\/","title":{"rendered":"Holiday Shipping and Email Tips for Small Businesses"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The holiday season represents a significant opportunity for smaller businesses. It\u2019s a chance to prove how well you can compete against bigger players in the market without letting yourself get swallowed up. One of the ways you can distinguish your company from other competitors is how well you handle your<\/span><a href=\"https:\/\/shippingeasy.com\/blog\/4-ways-smbs-can-prepare-for-a-groundbreaking-holiday-season\/\"><span style=\"font-weight: 400;\"> holiday shipping <\/span><\/a><span style=\"font-weight: 400;\">during the rush.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Standing up to the pressure brought on when managing a surge in shipments can be a struggle. Failure in this area can significantly impact keeping new and current customers loyal during the holiday shopping season, with <\/span><a href=\"http:\/\/www.logisticsmgmt.com\/article\/convey_survey_addresses_heightened_consumer_expectations_for_deliveries\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">98% of consumers indicating<\/span><\/a><span style=\"font-weight: 400;\"> it does impact whether they continue doing business with a company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Follow these holiday shipping tips so you can manage your shipping needs without getting overwhelmed.<\/span><\/p>\n<h2><b>1. Stay Competitive Through Automation<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">One place where smaller businesses often fail is keeping up with increased orders as shoppers start making their holiday purchases. Can you quickly verify if your products are showing the correct weight and dimensions on orders to help streamline shipping? Are you getting the best rates so you can offer free or discounted shipping? Are you using the most efficient means of shipping your products with the quickest turnaround? Do you have a central place to manage all your orders?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Manually processing orders can bog down your processing time and open up the possibility of mistakes. ShippingEasyhelps you avoid all the landmines that come with the holiday surge by allowing you to automate. What are some of the benefits of adding automation to your holiday shipping processes?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have the correct rate quotes auto-populate, based on the package type, weight, destination, and dimensions configured in your Shipping Presets and Package Setup.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use Shipping Presets and Package Setup as conditions in Shipping Rules to streamline the label creation and printing process.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send tracking information to your customers so they know their package is on its way by making sure confirmation emails are selected in your store settings.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/shippingeasy.com\/blog\/holiday-shipping-deadlines-for-the-us\/\" target=\"_blank\" rel=\"noopener\">Keeping up to date with the holiday shipping deadlines for carriers.<\/a>\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up shipping rules to automate carrier options based on criteria such as the customer\u2019s requested service.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-41939 \" src=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2021\/10\/Shipping-Rules--1024x471.jpeg\" alt=\"\" width=\"626\" height=\"288\" srcset=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2021\/10\/Shipping-Rules--1024x471.jpeg 1024w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2021\/10\/Shipping-Rules--300x138.jpeg 300w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2021\/10\/Shipping-Rules--768x354.jpeg 768w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2021\/10\/Shipping-Rules-.jpeg 1464w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Certain features of ShippingEasy, such as Shipping Rules, can really reduce the time workers need to spend setting up orders for shipping. More information regarding the conditions of these<\/span><a href=\"https:\/\/shippingeasy.com\/blog\/save-time-with-shipping-presets-and-rules\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> Shipping Rules<\/span><\/a><span style=\"font-weight: 400;\"> can be found in our <\/span><a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us?utm_source=inapp&amp;utm_medium=navlink&amp;utm_campaign=guides&amp;_gl=1*qbk2ef*_ga*MTU4NzUzMjcxMi4xNjMzMzc0MzI4*_ga_N50KSXG9H6*MTYzNDIyMTE1MS4zMC4xLjE2MzQyMjMzMDMuMzk.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Knowledge Base<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0 You save money by only needing to bulk up your holiday staff when you genuinely need additional help, which you\u2019d rather invest in other critical business areas.<\/span><\/p>\n<p style=\"text-align: center;\"><a class=\"button\" href=\"https:\/\/app.shippingeasy.com\/register?promo=1MONTHFREE\">Start Saving on Shipping<\/a><\/p>\n<h2><b>2. Use Personalization to Your Advantage<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Customers can end up feeling lost in the shuffle when communicating with larger companies, especially around the holidays. Some big brands talk a big game about their customers but send out impersonal, generic messaging. That\u2019s where you can use your company\u2019s smaller size to your advantage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your shipping software could help segment your customers into specific audiences by employing order and customer data. It can tell you more about what they like and make clear where their interests lie. The <\/span><a href=\"https:\/\/shippingeasy.com\/customer-marketing\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Customer Marketing add-on<\/span><\/a><span style=\"font-weight: 400;\"> available with ShippingEasy software gives you the ability to do just that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avoid sending out yet another paint-by-numbers shipping confirmation email or holiday promo campaign by using the insights and analytics to personalize your communications better.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Some Personalization Advantages:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create personal packaging notes to slip into shipments<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Our Branded Tracking feature is free for Basic and above plans during the holiday season, and it gives you the opportunity to customize your confirmation emails by selecting a color scheme from our color wheel and presets, choosing from several different fonts, and other customizable options that really help you showcase your business\u2019s specific brand and voice. This gives your customers a better idea of who you are with a personalized touch.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create segmented customer lists and cater relevant holiday promotions to them<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">See if you can set up abandoned cart emails to capture sales from those who may be \u201cwindow shopping\u201d during this busy sales season<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-41941 \" src=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2021\/10\/AGk0z-O4s3UF7FNi3WJwwHZ3TkOw2OBMnfWiZd5Iz3a0jRSSrMLKi-h1t8J97fzQJkf8j0m5lpJI0V2MeMEaEUqwUNw_Yfr2QT3Z2UX1Wrks1024-1024\u00d7731-2021-10-15-at-9.45.23-AM-1024x706.jpg\" alt=\"\" width=\"519\" height=\"358\" srcset=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2021\/10\/AGk0z-O4s3UF7FNi3WJwwHZ3TkOw2OBMnfWiZd5Iz3a0jRSSrMLKi-h1t8J97fzQJkf8j0m5lpJI0V2MeMEaEUqwUNw_Yfr2QT3Z2UX1Wrks1024-1024\u00d7731-2021-10-15-at-9.45.23-AM-1024x706.jpg 1024w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2021\/10\/AGk0z-O4s3UF7FNi3WJwwHZ3TkOw2OBMnfWiZd5Iz3a0jRSSrMLKi-h1t8J97fzQJkf8j0m5lpJI0V2MeMEaEUqwUNw_Yfr2QT3Z2UX1Wrks1024-1024\u00d7731-2021-10-15-at-9.45.23-AM-300x207.jpg 300w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2021\/10\/AGk0z-O4s3UF7FNi3WJwwHZ3TkOw2OBMnfWiZd5Iz3a0jRSSrMLKi-h1t8J97fzQJkf8j0m5lpJI0V2MeMEaEUqwUNw_Yfr2QT3Z2UX1Wrks1024-1024\u00d7731-2021-10-15-at-9.45.23-AM-768x529.jpg 768w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2021\/10\/AGk0z-O4s3UF7FNi3WJwwHZ3TkOw2OBMnfWiZd5Iz3a0jRSSrMLKi-h1t8J97fzQJkf8j0m5lpJI0V2MeMEaEUqwUNw_Yfr2QT3Z2UX1Wrks1024-1024\u00d7731-2021-10-15-at-9.45.23-AM-1536x1059.jpg 1536w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2021\/10\/AGk0z-O4s3UF7FNi3WJwwHZ3TkOw2OBMnfWiZd5Iz3a0jRSSrMLKi-h1t8J97fzQJkf8j0m5lpJI0V2MeMEaEUqwUNw_Yfr2QT3Z2UX1Wrks1024-1024\u00d7731-2021-10-15-at-9.45.23-AM-scaled.jpg 1920w\" sizes=\"auto, (max-width: 519px) 100vw, 519px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Cut through the holiday clutter in your customers\u2019 inboxes with email communications targeted directly at their needs. Customize different tags and notes based on your audience, or create holiday newsletters full of items they might want to add to their holiday shopping list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every communication from your business, from emails sent to delivered packages, can make your customer feel valued by your company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This type of in-depth personalization, especially around the busy holiday season, can be nearly impossible to achieve without the right software and expertise. ShippingEasy offers both <\/span><a href=\"https:\/\/app.shippingeasy.com\/register?promo=1MONTHFREE\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">software and expert advice<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>3. Build Strong Relationships With Customers<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">While companies should always work to bring in new business, it\u2019s equally as important to keep a good relationship going with customers who\u2019ve made one or more purchases from your store. You can leverage the same tools used to personalize your communications in maintaining relationships with customers around the holidays and throughout the year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have the Customer Marketing add-on, use your knowledge of your customers\u2019 buying patterns and preferences to set up email campaigns These can be triggered when they make a particular purchase to increase repeat business or encourage them to leave feedback about items they\u2019ve purchased once a shipment is complete. Asking for reviews on products helps your business learn which items you may want to invest in more, or where you may need to refine your inventory.<\/span><\/p>\n<p><a href=\"https:\/\/www.shopify.com\/blog\/shopping-cart-abandonment\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Almost 70% of customers don\u2019t complete their online purchases.<\/span><\/a><span style=\"font-weight: 400;\">\u00a0 As mentioned above, avoid losing out on those valuable dollars, especially around the holidays, by reaching out to customers with emails containing links back to the items they left behind. Doing this makes it convenient to go back and complete their orders, and shows them you\u2019re paying attention.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Other Relationship-Building Ideas<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Set up campaigns encouraging customers who haven\u2019t shopped with you in a while to return for a holiday sale.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send product recommendations based on prior purchases<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create special promotions encouraging them to shop with you again this year<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make sure your brand story comes through in all your communications, letting customers know what your business represents<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide quick customer service response to issues, past or current<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For Basic plans and above, generate free custom reports to gain access to customer information, where applicable, to find your repeat customers as well as customers who haven\u2019t purchased from your store recently.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">No software can replace going above and beyond for your customers. However, it can help you refine that effort and make sure you don\u2019t miss out on opportunities to establish firmer bonds with customers around the holidays. Do that, and it can translate to more sales throughout the rest of the year.<\/span><\/p>\n<blockquote class=\"twitter-tweet\">\n<p lang=\"en\" dir=\"ltr\">71% of consumers say their experience with small businesses in 2020 has made them more likely to be a repeat customer this year \ud83d\udecd\ufe0f<\/p>\n<p>&mdash; ShippingEasy (@ShippingEasy) <a href=\"https:\/\/twitter.com\/ShippingEasy\/status\/1462843078994235400?ref_src=twsrc%5Etfw\">November 22, 2021<\/a><\/p><\/blockquote>\n<p> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p><span style=\"font-weight: 400;\">Learn more about the capabilities of ShippingEasy\u2019s Customer Marketing solution, complete with holiday-ready email templates, by clicking below!<\/span><\/p>\n<p><a href=\"https:\/\/shippingeasy.com\/smb-holiday-checklist\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Ultimate SMB Checklist: How to Master Small Business Saturday and the Holiday Season<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The holiday season represents a significant opportunity for smaller businesses. It\u2019s a chance to prove how well you can compete against bigger players in the market without letting yourself get [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":26128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[164,150,185],"tags":[],"class_list":["post-26136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-holiday-ecommerce","category-holiday-shipping"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Holiday Shipping and Email Tips for Small Businesses | ShippingEasy<\/title>\n<meta name=\"description\" content=\"The holiday shipping season is a great time for small businesses to set themselves apart from larger stores. We cover some ways to stand out!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shippingeasy.com\/blog\/holiday-shipping-email-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Holiday Shipping and Email Tips for Small Businesses\" \/>\n<meta property=\"og:description\" content=\"The holiday shipping season is a great time for small businesses to set themselves apart from larger stores. We cover some ways to stand out!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shippingeasy.com\/blog\/holiday-shipping-email-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"ShippingEasy\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-14T09:04:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-07T21:17:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2018\/11\/Holiday-Shipping-Tips-for-Small-Businesses.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"973\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rob Zaleski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@robzie_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rob Zaleski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/holiday-shipping-email-tips\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/holiday-shipping-email-tips\/\"},\"author\":{\"name\":\"Rob Zaleski\",\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/person\/0e02841217adcff3620354aa462c545f\"},\"headline\":\"Holiday Shipping and Email Tips for Small Businesses\",\"datePublished\":\"2021-10-14T09:04:05+00:00\",\"dateModified\":\"2021-12-07T21:17:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/holiday-shipping-email-tips\/\"},\"wordCount\":1180,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/shippingeasy.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/holiday-shipping-email-tips\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2018\/11\/Holiday-Shipping-Tips-for-Small-Businesses.png\",\"articleSection\":[\"Email Marketing\",\"Holiday eCommerce\",\"Holiday Shipping\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/shippingeasy.com\/blog\/holiday-shipping-email-tips\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/holiday-shipping-email-tips\/\",\"url\":\"https:\/\/shippingeasy.com\/blog\/holiday-shipping-email-tips\/\",\"name\":\"Holiday Shipping and Email Tips for Small Businesses | ShippingEasy\",\"isPartOf\":{\"@id\":\"https:\/\/shippingeasy.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/holiday-shipping-email-tips\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/holiday-shipping-email-tips\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2018\/11\/Holiday-Shipping-Tips-for-Small-Businesses.png\",\"datePublished\":\"2021-10-14T09:04:05+00:00\",\"dateModified\":\"2021-12-07T21:17:04+00:00\",\"description\":\"The holiday shipping season is a great time for small businesses to set themselves apart from larger stores. 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