{"id":25656,"date":"2018-10-12T20:07:34","date_gmt":"2018-10-12T20:07:34","guid":{"rendered":"https:\/\/shippingeasy.com\/?page_id=25656"},"modified":"2019-01-25T23:07:05","modified_gmt":"2019-01-25T23:07:05","slug":"the-2018-e-commerce-sellers-guide-to-holiday-shipping","status":"publish","type":"page","link":"https:\/\/shippingeasy.com\/the-2018-e-commerce-sellers-guide-to-holiday-shipping\/","title":{"rendered":"The 2018 E-Commerce Seller&#8217;s Guide to Holiday Shipping"},"content":{"rendered":"<div style=\"height: 40px; font-size: 1px; text-align: left;\"><\/div>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-25666\" src=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2018\/10\/Holiday-Guide-Cover-791x1024.jpg\" alt=\"\" width=\"400\" height=\"518\" \/><\/span><\/p>\n<h4><strong>&#8216;Tis the season to be selling&#8230; and shipping!<\/strong><\/h4>\n<p style=\"font-size: 16px; line-height: 1.5;\">It\u2019s never too early for e-commerce sellers to start preparing for the busiest \u2014 and most important \u2014 time of year. As a gift for you, we\u2019ve put together a guide covering everything you need to know about e-commerce shipping, including:<\/p>\n<div style=\"height: 10px; font-size: 1px; text-align: left;\"><\/div>\n<ul style=\"font-size: 16px; line-height: 1.5;\">\n<li><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znuiz90zz77zz79zz75zz122zz69z2m7tevz79zz70z3z68zs6tz81zz66zkz68zaz84zvp99\"><b>A detailed breakdown of shipping service levels <\/b><\/span><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znuiz90zz77zz79zz75zz122zz69z2m7tevz79zz70z3z68zs6tz81zz66zkz68zaz84zvp99\">and rate structures<\/span> <span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znuiz90zz77zz79zz75zz122zz69z2m7tevz79zz70z3z68zs6tz81zz66zkz68zaz84zvp99 h-lparen\">(e.g.<\/span><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znuiz90zz77zz79zz75zz122zz69z2m7tevz79zz70z3z68zs6tz81zz66zkz68zaz84zvp99\"> flat rate and free shipping), return policies, weekend shipping and delivery, and shipping carrier cut-off dates<\/span><\/li>\n<div style=\"height: 8px; font-size: 1px; text-align: left;\"><\/div>\n<li><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znuiz90zz77zz79zz75zz122zz69z2m7tevz79zz70z3z68zs6tz81zz66zkz68zaz84zvp99\"><b>How to optimize shipping operations<\/b><\/span><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znuiz90zz77zz79zz75zz122zz69z2m7tevz79zz70z3z68zs6tz81zz66zkz68zaz84zvp99\">, and align carriers and partners with your holiday strategies<\/span><\/li>\n<div style=\"height: 8px; font-size: 1px; text-align: left;\"><\/div>\n<li><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znuiz90zz77zz79zz75zz122zz69z2m7tevz79zz70z3z68zs6tz81zz66zkz68zaz84zvp99\"><b>Marketing strategies <\/b><\/span><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znuiz90zz77zz79zz75zz122zz69z2m7tevz79zz70z3z68zs6tz81zz66zkz68zaz84zvp99\">and how shipping can increase brand awareness, new customer acquisition, loyalty, and repeat purchases<\/span><\/li>\n<div style=\"height: 8px; font-size: 1px; text-align: left;\"><\/div>\n<li><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znuiz90zz77zz79zz75zz122zz69z2m7tevz79zz70z3z68zs6tz81zz66zkz68zaz84zvp99\"><b>Holiday gift-giving<\/b><\/span><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znuiz90zz77zz79zz75zz122zz69z2m7tevz79zz70z3z68zs6tz81zz66zkz68zaz84zvp99\"> and how to determine the best strategy for your business, from gift wrapping options to what to include on the packing slip<\/span><\/li>\n<div style=\"height: 8px; font-size: 1px; text-align: left;\"><\/div>\n<li><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znuiz90zz77zz79zz75zz122zz69z2m7tevz79zz70z3z68zs6tz81zz66zkz68zaz84zvp99\"><b>Post-Christmas selling<\/b><\/span> <span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znuiz90zz77zz79zz75zz122zz69z2m7tevz79zz70z3z68zs6tz81zz66zkz68zaz84zvp99\"><b>strategies<\/b><\/span><span class=\" author-d-4z65zz66zl57z75zyiz66zfr2fz87zwz89znuiz90zz77zz79zz75zz122zz69z2m7tevz79zz70z3z68zs6tz81zz66zkz68zaz84zvp99\">, and how to ramp down from holiday-specific initiatives<\/span><\/li>\n<div style=\"height: 10px; font-size: 1px; text-align: left;\"><\/div>\n<\/ul>\n<p style=\"text-align: left;\"><a class=\"button\" href=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2018\/10\/Holiday_Guide_10.12.pdf\">Download the Guide<\/a><\/p>\n<div style=\"height: 50px; font-size: 1px; text-align: left;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8216;Tis the season to be selling&#8230; and shipping! It\u2019s never too early for e-commerce sellers to start preparing for the busiest \u2014 and most important \u2014 time of year. As [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":25765,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-25656","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The 2018 E-Commerce Seller&#039;s Guide to Holiday Shipping | ShippingEasy<\/title>\n<meta name=\"description\" content=\"This free holiday shipping guide for e-commerce will teach you everything you need to know to set up your shipping service levels this holiday season.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shippingeasy.com\/the-2018-e-commerce-sellers-guide-to-holiday-shipping\/\" \/>\n<meta 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