{"id":25621,"date":"2022-09-13T10:00:00","date_gmt":"2022-09-13T15:00:00","guid":{"rendered":"https:\/\/shippingeasy.com\/?p=25621"},"modified":"2022-08-29T12:27:00","modified_gmt":"2022-08-29T17:27:00","slug":"e-commerce-shipping-strategies","status":"publish","type":"post","link":"https:\/\/shippingeasy.com\/blog\/e-commerce-shipping-strategies\/","title":{"rendered":"Ecommerce Shipping Strategies To Start Using"},"content":{"rendered":"\n<p>Finding the ideal shipping process for your eCommerce business, choosing whether or not to have branded packaging, and deciding if you can offer free shipping to your customers is similar to the story of <em>Goldilocks and the Three Bears<\/em>; you try out different techniques until you find one that works best for you. Unlike the fairy tale, the options that are \u201cjust right\u201d might change as the eCommerce industry evolves. You\u2019re allowed to change processes that no longer work for your business, especially if they\u2019ll help you stand out from your competitors.&nbsp;<\/p>\n\n\n\n<p>We\u2019ve created three different sections that revolve around your shipping process, branding, and free shipping. Now, these solutions may or may not work for your business, and that\u2019s okay! Think of this as an opportunity to re-evaluate some of your current workflows before the busy holiday season.&nbsp;<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"how-can-you-take-advantage-of-shipping-automation\">How can you take advantage of shipping automation?<\/h2>\n\n\n<p>Unlike big online retailers, you might be limited in your resources. This means the processing of all of your orders falls upon your shoulders or your small team\u2019s shoulders, while bigger businesses have entire teams dedicated to the task. That\u2019s why shipping automation can be a game-changer.&nbsp;<\/p>\n\n\n\n<p>When you first hear the phrase \u201cshipping automation,\u201d it sounds like something you\u2019d have to hire outside assistance with and\/or spend hours researching, right? For our users, it\u2019s as simple as logging into your <a href=\"https:\/\/shippingeasy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ShippingEasy account.<\/a> Regardless of <a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us\/articles\/4407008859291-ShippingEasy-Plans-and-Features-Overview\" target=\"_blank\" rel=\"noreferrer noopener\">plan level<\/a>, all ShippingEasy users have access to <a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us\/articles\/4407006625435-Shipping-Rules-FAQ\" target=\"_blank\" rel=\"noreferrer noopener\">Shipping Rules<\/a>, which are cause and effect (If\/Then, in this case) statements. These rules then apply specific conditions to your shipments to save you the hassle of having to apply things one by one. Some examples of Shipping Rules include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Assign <\/strong><a href=\"https:\/\/shippingeasy.com\/blog\/usps-priority-mail-a-full-breakdown\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>USPS Priority Mail<\/strong><\/a><strong><sup>\u24c7<\/sup> to packages greater than 1 lb<\/strong>. There are plenty of services available to ship heavier packages, but USPS Priority Mail remains the most used because it&#8217;s quick (typically 2-3 day delivery) and affordable.<\/li><li><strong>Create a shipping rule to cover the weight of the items you ship most automatically<\/strong>. There are probably certain items that you ship more often than others, so setting up rules to cover the weights of those items will help you get them ready to ship a lot faster. This can be especially helpful if your store does not have weights set up yet or you don\u2019t have an integrated scale.<\/li><li><strong>Assign orders to a specific user<\/strong>. It can be a pain to have to assign individual orders to specific users on your team. Failing to assign orders can create problems, such as multiple people trying to process the same order. You can avoid these issues with a Shipping Rule to assign different types of orders to different users. This is also helpful if you have staff fulfilling orders in different locations so that nothing is missed.&nbsp;<\/li><li><strong>Assign a package and dimensions to your shipments. <\/strong>Save time by automatically assigning packaging to your orders. You\u2019ll have to create <a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us\/articles\/4407179118747-Save-a-Custom-Package\" target=\"_blank\" rel=\"noreferrer noopener\">custom packaging<\/a> and <a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us\/articles\/4407179110683-Edit-Shipping-Presets-How-To\" target=\"_blank\" rel=\"noreferrer noopener\">shipping presets,<\/a> but adding these will help you save more time in the long run.&nbsp;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/OTbi-7zwWET3V8hRS5-GEIZo0j9pW01MYiaDDdRD2lsI7xGOKr17SdsK3TBZ0X_3NX6J5xRfsKmyHxDWMheB4ROyB0UFcMuOGqe3T3RnBX8outKOG6ARbEyeXW2MM2hqpjCJwwHUYCzdNs4KdTzu7IE\" alt=\"e-commerce shipping strategies automation rules\"\/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"what-does-your-packaging-say-about-your-business\">What does your packaging say about your business?<\/h2>\n\n\n<p>We understand that inflation and supply chain issues are really hurting a lot of businesses right now, so this might not be the most viable option for your business. And again, that\u2019s okay! If cheap or free shipping supplies are a better option, you have other options available \u2e3a you can add customization to your <a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us\/articles\/4407016845723-Customize-a-Packing-Slip-Message-How-To\" target=\"_blank\" rel=\"noreferrer noopener\">packing slips<\/a> and <a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us\/articles\/4407226240155-Create-an-Email-Template-How-To\" target=\"_blank\" rel=\"noreferrer noopener\">email templates<\/a> to add personalized touches to your packaging. However, if you do have the resources to look at other means of packaging, branded packaging is something you can look into.&nbsp;<\/p>\n\n\n\n<p>When your package reaches your customer, your business becomes more real than it was in the eCommerce space. Not only are your customers getting the product they ordered, but they\u2019re also getting it from YOUR business. When you\u2019re looking to add more branding to your orders, here are some questions to ask yourself:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Do you use a box with your brand on it?&nbsp;<\/li><li>Do you use green packaging options to appeal to a wide range of consumers?&nbsp;<\/li><li>How well are your products packed?<\/li><li>Did you provide easy instructions and a label for returning the product if the customer needs to?&nbsp;<\/li><li>Did you add a flyer, other marketing materials, or a personalized packing slip that offers a discount on a future purchase, or one that features a recommended product the customer may love?<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/QLKWVZQYAMnqdOWMCF40NLLeOA7VXd-wlvc5s3129-EMWAT9xd0Fcw5418lShix1GMefIFpAbjgxi_nnTYRVd7xVVjdPMx-jaX__Dchmok39BweMUHLRsP_fRAHWzf5zAXVfy0lxCrvAyygbdE3jsdo\" alt=\"e-commerce shipping strategies print pick pack slips\" width=\"514\" height=\"377\"\/><\/figure><\/div>\n\n\n\n<p>Look at your orders from a customer\u2019s perspective. The closer you look at the way you pack your products, the more options you\u2019ll see for appealing to your customers and encouraging them to choose your business in the future. Even something as simple as using the free <a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us\/articles\/4407017732251-Branded-Notifications-FAQs\" target=\"_blank\" rel=\"noreferrer noopener\">Branded Tracking<\/a> feature within your ShippingEasy account can add a <a href=\"https:\/\/shippingeasy.com\/blog\/shipping-201-a-new-small-business-owners-guide-to-shipping\/#establish\" target=\"_blank\" rel=\"noreferrer noopener\">personal touch<\/a> to your order that makes a lasting impression with your customers.&nbsp;<\/p>\n\n\n\n<p><em>Note: Some carriers\/services and marketplaces have restrictions for branded packaging and other promotional materials, so reach out to your carrier or marketplace directly to avoid any penalties.&nbsp;<\/em><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"should-you-include-free-shipping-for-your-customers\">Should you include free shipping for your customers?<\/h2>\n\n\n<p>Today\u2019s online shoppers sometimes expect free shipping, but free shipping may not be right for your business. <a href=\"https:\/\/shippingeasy.com\/blog\/offer-free-shipping-holiday-season\/\" target=\"_blank\" rel=\"noreferrer noopener\">Free shipping<\/a> is something that helps you compete with bigger marketplaces like Amazon\u2019s <a href=\"https:\/\/shippingeasy.com\/blog\/amazon-prime-day-preparation\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prime<\/a> services, but if you\u2019re a small or mid-sized business, you might not be able to afford to compete dollar to dollar with the largest online retailers. Fortunately, you may not have to! There are ways you can offer free shipping without doing so outright. There are also ways to get around offering free shipping by providing other incentives your customers may enjoy.<\/p>\n\n\n\n<p>There is no definitive way to approach the idea of free shipping because it depends on what your customers value. According to a recent study by <a href=\"https:\/\/www.invespcro.com\/blog\/free-shipping\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invesp<\/a>, 58% of customers are likely to add more items to their cart to qualify for free shipping. This means instead of offering free shipping on every purchase, you could set a threshold for free shipping. You can also create incentives for customers who reach that threshold by giving them a certain percentage off their next purchase or early access to a new item similar to the ones they purchased. If you\u2019re going to offer any sort of free shipping, using the <a href=\"https:\/\/shippingeasy.com\/blog\/faqs-about-usps\/\" target=\"_blank\" rel=\"noreferrer noopener\">USPS Commercial rates<\/a> and <a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us\/articles\/4407179955483-UPS-One-Balance-from-ShippingEasy\" target=\"_blank\" rel=\"noreferrer noopener\">UPS One Balance <\/a>rates offered to ShippingEasy users will help you cut costs as well.\u00a0\u00a0<\/p>\n\n\n\n<h6> Learn more about ShippingEasy in our blog &#8211; <a href=\"https:\/\/shippingeasy.com\/blog\/shipping-unboxed-faqs-about-shippingeasy\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Shipping Unboxed: FAQs about ShippingEasy <\/a>.<\/h6>\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n<p>Every new shipping process won\u2019t work for your business, but it\u2019s worth looking into alternative options to see if there are any missing pieces to include for your business. Shipping automation, customization, and free shipping are only three of the many areas you can explore. Keeping up with your competitors is something to have in the back of your mind, but ultimately, whatever works best for your business and your customers is the way to go. That includes having access to some of the best shipping rates around!&nbsp;<\/p>\n\n\n\n<h6> Did we have you at &#8220;best shipping rates around?&#8221; Start your 30-day free trial <a href=\"https:\/\/shippingeasy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">today<\/a>!<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Finding the ideal shipping process for your eCommerce business, choosing whether or not to have branded packaging, and deciding if you can offer free shipping to your customers is similar [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":25627,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[299,193,267,300,127],"class_list":["post-25621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-e-commerce-shipping","tag-free-shipping","tag-shipping-automation","tag-shipping-strategies","tag-shippingeasy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-Commerce Shipping Strategies You May Not Be Using | ShippingEasy<\/title>\n<meta name=\"description\" content=\"Tis the season to prepare for the upcoming holiday shipping season! Using these things now will help to keep your shipping merry and bright.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shippingeasy.com\/blog\/e-commerce-shipping-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ecommerce Shipping Strategies To Start Using\" \/>\n<meta property=\"og:description\" content=\"Tis the season to prepare for the upcoming holiday shipping season! 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