{"id":25123,"date":"2018-09-17T14:27:16","date_gmt":"2018-09-17T14:27:16","guid":{"rendered":"https:\/\/shippingeasy.com\/?p=25123"},"modified":"2020-07-06T14:24:14","modified_gmt":"2020-07-06T14:24:14","slug":"boost-holiday-sales","status":"publish","type":"post","link":"https:\/\/shippingeasy.com\/blog\/boost-holiday-sales\/","title":{"rendered":"8 Ways to Boost Holiday Sales (That You Might Be Missing)"},"content":{"rendered":"

As an online seller, you don\u2019t need to be told what the holiday shopping season is like.<\/p>\n

It\u2019s a crazy time of year, even for your average Joe. You\u2019re flat out finding gifts for aunts you never see and cousins you don\u2019t actually like.<\/p>\n

But if you\u2019re a small businesses owner that\u2019s selling online<\/strong>, you\u2019ve got more problems to add to that list.<\/p>\n

Christmas probably isn\u2019t an enjoyable time for you as you\u2019re rushed off your feet. But with a little planning and foresight, there\u2019s a way that Christmas can be much more beneficial to your hip pocket this year.<\/p>\n

And in this article, you\u2019re going to see exactly how to do that.<\/p>\n

So if you\u2019re really keen to try a few new things this Christmas, and follow those ideas into the New Year, well, you\u2019re in the right place!<\/p>\n

1. Get your shipping right<\/h2>\n

Shipping plays a huge role every Christmas. It\u2019s the only thing that\u2019s stopping your customer from having their purchase right now. You\u2019re able to use shipping to your advantage by figuring out your holiday shipping deadlines<\/a>.<\/p>\n

That is, the absolute latest date that a customer can buy from you and receive their purchase before a certain date.<\/p>\n

How can this help you increase your sales?<\/p>\n

By developing a sense of urgency<\/strong>. Place a countdown timer across the top of your webpage that counts down to the next \u2018cut-off\u2019 date. This banner should tell your customer that they have X amount of time to order if they want their product before Y date.<\/p>\n

\"boost<\/p>\n

Bonus tip<\/strong>: If you can afford it, offer international shipping<\/a>, too. This will allow you to leverage the buying habits in other parts of the world.<\/p>\n

2. Can email marketing still work?<\/h2>\n

Is email marketing dead, or at the least dying?<\/p>\n

To answer that question, take a look at your own email inbox, and see how many emails are in there from the last 10 days alone.<\/p>\n

\"boost<\/p>\n

That should answer your question\u2014email marketing isn\u2019t going anywhere<\/strong>.<\/p>\n

But to make it work for Christmas, you need to write it from an honest place. When something comes from an honest place, there\u2019s trust. When there\u2019s trust, there\u2019s value. Where there\u2019s value, a customer will buy.<\/p>\n

In capturing your customer\u2019s email, you should know a few things about your customer – name, email and address, for example. Leverage this. Use your customers\u2019 name throughout the copy of your email wherever possible.<\/p>\n

Bonus tip<\/strong> from someone that\u2019s written a lot of marketing emails (me): Write your email as if you\u2019re speaking to one person, not 2398 on your email list.<\/p>\n

\u2018This week we\u2019ve decided that we need to move all these coffee mugs. I don\u2019t know about you Jan, but you can never have too many coffee mugs\u2019.<\/p>\n

It\u2019s written as a conversation. It feels natural and, if your customer can relate to it, there\u2019s trust.<\/p>\n

Try and learn more about your customer, too.<\/p>\n