{"id":25018,"date":"2022-09-27T08:43:00","date_gmt":"2022-09-27T13:43:00","guid":{"rendered":"https:\/\/shippingeasy.com\/?p=25018"},"modified":"2022-10-20T08:54:00","modified_gmt":"2022-10-20T13:54:00","slug":"repeat-business-strategies","status":"publish","type":"post","link":"https:\/\/shippingeasy.com\/blog\/repeat-business-strategies\/","title":{"rendered":"Earn Repeat Holiday Business Using These Ecommerce Marketing Strategies"},"content":{"rendered":"\n<p>It might be the most wonderful time of the year, but it\u2019s also the most competitive time of the year. In a season where every business is sending <a href=\"https:\/\/shippingeasy.com\/blog\/valentines-day-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer emails<\/a>, how do you make your business stand out? Look at all of your <a href=\"https:\/\/shippingeasy.com\/blog\/boost-holiday-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing<\/a> from the perspective of your customers. Is your website easy to navigate and up to date? Would you enjoy the <a href=\"https:\/\/shippingeasy.com\/blog\/holiday-shipping-email-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing emails<\/a> you\u2019re sending? How would you engage with your business on social media? We know those are a lot of questions to throw your way, but it\u2019s the best approach when tweaking your marketing for the busiest shopping season of the year. Plus, you\u2019ll have all-new customers to impress.<\/p>\n\n\n\n<p>Table of Contents <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><a href=\"#content\">Update your site content<\/a><\/li><li><a href=\"#connect\">Connect with your customers<\/a> <\/li><li><a href=\"#codes\">Offer customers coupons and discount codes<\/a> <\/li><li><a href=\"#media\">Utilize social media<\/a> <\/li><li><a href=\"#conclusion\">Conclusion<\/a> <\/li><\/ol>\n\n\n\n<h6> Keep your holiday season merry and bright with a 30-day free trial of ShippingEasy <a href=\"https:\/\/shippingeasy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">today<\/a>!<\/h6>\n\n\n<h2 class=\"wp-block-heading\" id=\"content\">Update your site content <\/h2>\n\n\n<p>Congratulations! You\u2019ve designed ads that caught the attention of new customers and brought them to your website. Now comes the hard part: keeping them on your website long enough to actually buy the <a href=\"https:\/\/shippingeasy.com\/blog\/black-friday-cyber-monday-planner\/\" target=\"_blank\" rel=\"noreferrer noopener\">product(s)<\/a> you were advertising. As clich\u00e9 as it sounds, first impressions are key. Here\u2019s a list of questions (sorry for more questions) that your store\/landing page should be able to answer for your customers:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How much does the product cost?<\/li><li>What discounts am I getting?<\/li><li>Is the product currently in stock?<\/li><li>Do they have the size or color I want?<\/li><li>Will I be charged for shipping?<\/li><\/ul>\n\n\n\n<p>This is also a great opportunity to show off similar items that your customer might also be interested in. <a href=\"https:\/\/shippingeasy.com\/blog\/email-segmentation-and-automation-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">Product recommendations<\/a> show your customers you know what they like, adding a <a href=\"https:\/\/shippingeasy.com\/blog\/e-commerce-email-marketing-mistakes-to-avoid\/\">personalized touch<\/a> to their shopping experience. Taking a little time to add recommended products helps your customers to feel more comfortable in your store. Also, greeting your returning customers with their names and recommended products is welcoming.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/VYMteKqncoCt0hBTVTdGBMa2FfZGStDGeXWRh8P9BJQQwpdCV2JFmog_Pv6Cg60meVg9TzW4U9dqLqrr2Sw_fPNyPIJvGucBp27df1baAKhjBdtFt0BCcGs5SERLWaurJKz8n3QjZRvuueGK-W6KYFlU1gMbAQqmEztQL5BdFXDwEK7FB8s7sudvcg\" alt=\"\"\/><figcaption><em>Image source: Amazon<\/em><\/figcaption><\/figure>\n\n\n\n<p>Another area to focus on is your <a href=\"https:\/\/shippingeasy.com\/blog\/5-things-holding-ecommerce-brand-back\/\" target=\"_blank\" rel=\"noreferrer noopener\">checkout process<\/a>. If your checkout process is straightforward and has the least amount of steps possible, your customers will remember, making them more likely to revisit your business after the holiday season. <a href=\"https:\/\/shippingeasy.com\/blog\/4-email-design-elements\/\" target=\"_blank\" rel=\"noreferrer noopener\">Design elements like these<\/a> are what will make your business really stand out.&nbsp;<\/p>\n\n\n\n<h6> Stand out this holiday season with ShippingEasy&#8217;s Customer Marketing feature. Learn more on our <a href=\"https:\/\/shippingeasy.com\/customer-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">site<\/a>.<\/h6>\n\n\n<h2 class=\"wp-block-heading\" id=\"connect\">Connect with your customers <\/h2>\n\n\n<p>Connecting with your customers can be as simple or as detailed as you\u2019d like; all that matters is that you\u2019re putting in the effort! Adding blog posts about products or how-to tips related to the items you sell reminds customers there are real people behind the scenes.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-photo is-provider-created-with-cloudapp wp-block-embed-created-with-cloudapp\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/share.getcloudapp.com\/L1u9N8QE\n<\/div><figcaption><em>ShippingEasy user Grounded has a section on their <\/em><a href=\"https:\/\/feelgrounded.com\/blogs\/resources\" target=\"_blank\" rel=\"noreferrer noopener\"><em>website<\/em><\/a><em> with blog content, including plant care tips.&nbsp;<\/em><\/figcaption><\/figure>\n\n\n\n<p>Another way to connect to your customers is through <a href=\"https:\/\/shippingeasy.com\/blog\/build-email-marketing-list-for-online-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">targeted emails.<\/a> These email groups can be based on different areas of interest your customers have selected through a <a href=\"https:\/\/shippingeasy.com\/blog\/email-signup-forms-grow-lists\/\" target=\"_blank\" rel=\"noreferrer noopener\">signup form<\/a>. This way, your customers are more likely to open your emails because they chose which topics interested them. For example, if a customer checked a box for holiday offers, you could send them an email for exclusive holiday items or offers. Customizing the emails your customers receive lets them know you\u2019re actually listening to their interests. <\/p>\n\n\n\n<h6> Learn more about Grounded in our <a href=\"https:\/\/shippingeasy.com\/case-studies\/grounded-plants-doubles-output-while-using-shippingeasy\/\" target=\"_blank\" rel=\"noopener noreferrer\">case study<\/a>!<\/h6>\n\n\n<h2 class=\"wp-block-heading\" id=\"codes\">Offer customers coupons and discount codes <\/h2>\n\n\n<p>Speaking of exclusive offers, giving your customers coupons or discount codes when they place <a href=\"https:\/\/shippingeasy.com\/blog\/creative-holiday-email-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">holiday orders<\/a> is a great way to let them know you care. If you notice a customer is placing an early Christmas order, offer them a discount if they set up another order before Christmas; the holidays are busy, so the likelihood they\u2019ll need to find another gift is high. Offering a discount on a second holiday order shows them you appreciate their purchase and that you\u2019re here to help them with their holiday shopping.&nbsp;<\/p>\n\n\n\n<p>You can also offer coupons or discounts based on your customers\u2019 purchases. If you have a customer who orders a pair of pants, you could send them a coupon for a top or shoes. If they order a coffee mug, you could send them discounts on hot chocolate, spoons, or other hot drink accessories. Thinking about other items related to what they\u2019re currently buying helps your customers remember things they might forget and pushes your business to the top of their list.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/ZKaZkvw95tLXugr_-b-l8jTj_61ksL7H1Ux7pO7wGGbjvX-OP58F3r4dF70ek-xFKlcMLZ9_z1yKbMz3MlejG84tz9rPQNnolnI0SfwdIvlrKWWKc22ocDCipnGs8wkm65MEmWWCL-cNvhFCetj9GkKR_L0QWgvltUXKsxNPQZmabvjhvs9RUPFvNg\" alt=\"pr_feature_new\" width=\"765\" height=\"546\"\/><\/figure><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"media\">Utilize social media <\/h2>\n\n\n<p><a href=\"https:\/\/shippingeasy.com\/blog\/the-smb-checklist-webinar-recap\/\" target=\"_blank\" rel=\"noreferrer noopener\">Social media<\/a> is one of the easiest ways to increase the visibility of your business while building a bond with your customers. Create a holiday-themed hashtag to use when posting about your business. Offer promo codes, exclusive deals, and\/or giveaways for customers who follow you on social media. <a href=\"https:\/\/shippingeasy.com\/blog\/how-to-increase-new-customer-retention\/\" target=\"_blank\" rel=\"noreferrer noopener\">Repost pictures<\/a> of products from your customers to show them their purchases matter. There are plenty of unique ways to use <a href=\"https:\/\/shippingeasy.com\/blog\/increase-customer-feedback-holidays\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media<\/a> to keep customers engaged and coming back to your store, especially if you make it feel like there\u2019s a real person behind your social media.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2022\/09\/Screen-Recording-2022-09-27-at-08.30.29-AM.gif\" alt=\"\" class=\"wp-image-43957\" width=\"485\" height=\"853\"\/><figcaption><em>ShippingEasy user Ice Shaker used social media to create a gift guide for their customers on <a href=\"https:\/\/www.instagram.com\/iceshaker\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>. <\/em><\/figcaption><\/figure><\/div>\n\n\n<h6> Learn more about Ice Shaker in our <a href=\"https:\/\/shippingeasy.com\/case-studies\/ice-shaker-scales-with-shippingeasy-from-start-up-to-shaking-up-fitness-industry\/\" target=\"_blank\" rel=\"noopener noreferrer\">case study<\/a>!<\/h6>\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n<p>Whether you\u2019re creating blog content on your site or simply reposting social media posts, your customers will notice your efforts. Adding <a href=\"https:\/\/shippingeasy.com\/blog\/use-customer-appreciation-email-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">personalized content<\/a> to your site will show your customers that you understand their shopping habits. Customized email campaigns based on your customers\u2019 interests will make them feel seen. Offering exclusive coupons and promo codes will help your customers remember items they might have missed or even help them place another order. Engaging with your customers on social media gives you more opportunities for reviews, feedback, and exposure for your business. With all of these forces combined, you\u2019ll keep your holiday customers coming back year-round.&nbsp;<\/p>\n\n\n\n<h6> Make holiday marketing and Shipping Easy with your 30-day <a href=\"https:\/\/shippingeasy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">free trial<\/a>.<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>It might be the most wonderful time of the year, but it\u2019s also the most competitive time of the year. In a season where every business is sending customer emails, [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":25023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[164,150],"tags":[116,264,284,242],"class_list":["post-25018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-holiday-ecommerce","tag-email-marketing","tag-holiday-e-commerce","tag-marketing-strategy","tag-repeat-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Earn Repeat Business From Holiday Customers | ShippingEasy<\/title>\n<meta name=\"description\" content=\"New customers mean new marketing strategies! Learn more about retaining those holiday customers in our blog.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shippingeasy.com\/blog\/repeat-business-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Earn Repeat Holiday Business Using These Ecommerce Marketing Strategies\" \/>\n<meta property=\"og:description\" content=\"New customers mean new marketing strategies! Learn more about retaining those holiday customers in our blog.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shippingeasy.com\/blog\/repeat-business-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"ShippingEasy\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-27T13:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-20T13:54:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2018\/09\/Blog_Image_Master_repeat.png\" \/>\n\t<meta property=\"og:image:width\" content=\"691\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Baillee Perkins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Baillee Perkins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/repeat-business-strategies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/repeat-business-strategies\/\"},\"author\":{\"name\":\"Baillee Perkins\",\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/person\/cf77d6f12c395269ed636c0d4ae026d0\"},\"headline\":\"Earn Repeat Holiday Business Using These Ecommerce Marketing Strategies\",\"datePublished\":\"2022-09-27T13:43:00+00:00\",\"dateModified\":\"2022-10-20T13:54:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/repeat-business-strategies\/\"},\"wordCount\":1019,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/shippingeasy.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/repeat-business-strategies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2018\/09\/Blog_Image_Master_repeat.png\",\"keywords\":[\"email marketing\",\"holiday e-commerce\",\"marketing strategy\",\"repeat business\"],\"articleSection\":[\"Email Marketing\",\"Holiday eCommerce\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/shippingeasy.com\/blog\/repeat-business-strategies\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/repeat-business-strategies\/\",\"url\":\"https:\/\/shippingeasy.com\/blog\/repeat-business-strategies\/\",\"name\":\"Earn Repeat Business From Holiday Customers | ShippingEasy\",\"isPartOf\":{\"@id\":\"https:\/\/shippingeasy.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/repeat-business-strategies\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/repeat-business-strategies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2018\/09\/Blog_Image_Master_repeat.png\",\"datePublished\":\"2022-09-27T13:43:00+00:00\",\"dateModified\":\"2022-10-20T13:54:00+00:00\",\"description\":\"New customers mean new marketing strategies! Learn more about retaining those holiday customers in our blog.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/repeat-business-strategies\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/shippingeasy.com\/blog\/repeat-business-strategies\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/repeat-business-strategies\/#primaryimage\",\"url\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2018\/09\/Blog_Image_Master_repeat.png\",\"contentUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2018\/09\/Blog_Image_Master_repeat.png\",\"width\":691,\"height\":350,\"caption\":\"earn holiday repeat business\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/repeat-business-strategies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/shippingeasy.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Earn Repeat Holiday Business Using These Ecommerce Marketing Strategies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/shippingeasy.com\/#website\",\"url\":\"https:\/\/shippingeasy.com\/\",\"name\":\"ShippingEasy\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/shippingeasy.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/shippingeasy.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/shippingeasy.com\/#organization\",\"name\":\"ShippingEasy\",\"url\":\"https:\/\/shippingeasy.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/03\/SE_logos_green_RGB.png\",\"contentUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/03\/SE_logos_green_RGB.png\",\"width\":1500,\"height\":797,\"caption\":\"ShippingEasy\"},\"image\":{\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/person\/cf77d6f12c395269ed636c0d4ae026d0\",\"name\":\"Baillee Perkins\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e3e108a6afa73a5498b20ef3d6cc0442e641a29b0f7c046a3fae3daa23b3de95?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e3e108a6afa73a5498b20ef3d6cc0442e641a29b0f7c046a3fae3daa23b3de95?s=96&d=mm&r=g\",\"caption\":\"Baillee Perkins\"},\"description\":\"Baillee Perkins is a writer of shipping by day and pop culture by night, so her Google search history is an actual nightmare.\",\"url\":\"https:\/\/shippingeasy.com\/blog\/author\/baillee-perkins\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Earn Repeat Business From Holiday Customers | ShippingEasy","description":"New customers mean new marketing strategies! Learn more about retaining those holiday customers in our blog.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shippingeasy.com\/blog\/repeat-business-strategies\/","og_locale":"en_US","og_type":"article","og_title":"Earn Repeat Holiday Business Using These Ecommerce Marketing Strategies","og_description":"New customers mean new marketing strategies! Learn more about retaining those holiday customers in our blog.\u00a0","og_url":"https:\/\/shippingeasy.com\/blog\/repeat-business-strategies\/","og_site_name":"ShippingEasy","article_published_time":"2022-09-27T13:43:00+00:00","article_modified_time":"2022-10-20T13:54:00+00:00","og_image":[{"width":691,"height":350,"url":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2018\/09\/Blog_Image_Master_repeat.png","type":"image\/png"}],"author":"Baillee Perkins","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Baillee Perkins","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/shippingeasy.com\/blog\/repeat-business-strategies\/#article","isPartOf":{"@id":"https:\/\/shippingeasy.com\/blog\/repeat-business-strategies\/"},"author":{"name":"Baillee Perkins","@id":"https:\/\/shippingeasy.com\/#\/schema\/person\/cf77d6f12c395269ed636c0d4ae026d0"},"headline":"Earn Repeat Holiday Business Using These Ecommerce Marketing Strategies","datePublished":"2022-09-27T13:43:00+00:00","dateModified":"2022-10-20T13:54:00+00:00","mainEntityOfPage":{"@id":"https:\/\/shippingeasy.com\/blog\/repeat-business-strategies\/"},"wordCount":1019,"commentCount":0,"publisher":{"@id":"https:\/\/shippingeasy.com\/#organization"},"image":{"@id":"https:\/\/shippingeasy.com\/blog\/repeat-business-strategies\/#primaryimage"},"thumbnailUrl":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2018\/09\/Blog_Image_Master_repeat.png","keywords":["email marketing","holiday e-commerce","marketing strategy","repeat business"],"articleSection":["Email Marketing","Holiday eCommerce"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/shippingeasy.com\/blog\/repeat-business-strategies\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/shippingeasy.com\/blog\/repeat-business-strategies\/","url":"https:\/\/shippingeasy.com\/blog\/repeat-business-strategies\/","name":"Earn Repeat Business From Holiday Customers | ShippingEasy","isPartOf":{"@id":"https:\/\/shippingeasy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/shippingeasy.com\/blog\/repeat-business-strategies\/#primaryimage"},"image":{"@id":"https:\/\/shippingeasy.com\/blog\/repeat-business-strategies\/#primaryimage"},"thumbnailUrl":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2018\/09\/Blog_Image_Master_repeat.png","datePublished":"2022-09-27T13:43:00+00:00","dateModified":"2022-10-20T13:54:00+00:00","description":"New customers mean new marketing strategies! Learn more about retaining those holiday customers in our blog.\u00a0","breadcrumb":{"@id":"https:\/\/shippingeasy.com\/blog\/repeat-business-strategies\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shippingeasy.com\/blog\/repeat-business-strategies\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shippingeasy.com\/blog\/repeat-business-strategies\/#primaryimage","url":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2018\/09\/Blog_Image_Master_repeat.png","contentUrl":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2018\/09\/Blog_Image_Master_repeat.png","width":691,"height":350,"caption":"earn holiday repeat business"},{"@type":"BreadcrumbList","@id":"https:\/\/shippingeasy.com\/blog\/repeat-business-strategies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/shippingeasy.com\/"},{"@type":"ListItem","position":2,"name":"Earn Repeat Holiday Business Using These Ecommerce Marketing Strategies"}]},{"@type":"WebSite","@id":"https:\/\/shippingeasy.com\/#website","url":"https:\/\/shippingeasy.com\/","name":"ShippingEasy","description":"","publisher":{"@id":"https:\/\/shippingeasy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shippingeasy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/shippingeasy.com\/#organization","name":"ShippingEasy","url":"https:\/\/shippingeasy.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shippingeasy.com\/#\/schema\/logo\/image\/","url":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/03\/SE_logos_green_RGB.png","contentUrl":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/03\/SE_logos_green_RGB.png","width":1500,"height":797,"caption":"ShippingEasy"},"image":{"@id":"https:\/\/shippingeasy.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/shippingeasy.com\/#\/schema\/person\/cf77d6f12c395269ed636c0d4ae026d0","name":"Baillee Perkins","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shippingeasy.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e3e108a6afa73a5498b20ef3d6cc0442e641a29b0f7c046a3fae3daa23b3de95?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e3e108a6afa73a5498b20ef3d6cc0442e641a29b0f7c046a3fae3daa23b3de95?s=96&d=mm&r=g","caption":"Baillee Perkins"},"description":"Baillee Perkins is a writer of shipping by day and pop culture by night, so her Google search history is an actual nightmare.","url":"https:\/\/shippingeasy.com\/blog\/author\/baillee-perkins\/"}]}},"_links":{"self":[{"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/posts\/25018","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/comments?post=25018"}],"version-history":[{"count":0,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/posts\/25018\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/media\/25023"}],"wp:attachment":[{"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/media?parent=25018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/categories?post=25018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/tags?post=25018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}