{"id":21829,"date":"2018-04-24T14:30:42","date_gmt":"2018-04-24T14:30:42","guid":{"rendered":"https:\/\/shippingeasy.com\/?p=21829"},"modified":"2020-01-22T20:13:51","modified_gmt":"2020-01-22T20:13:51","slug":"top-5-most-effective-ecommerce-email-campaigns","status":"publish","type":"post","link":"https:\/\/shippingeasy.com\/blog\/top-5-most-effective-ecommerce-email-campaigns\/","title":{"rendered":"The Top 5 Most Effective E-Commerce Email Campaigns"},"content":{"rendered":"

Email marketing is one of the best and most cost-effective ways to connect with your e-commerce customers, generate sales, and bring customers back to buy again and again.<\/p>\n

But using email to send one message out to all your customers once a week has been proven to be ineffective at minimum, and annoying enough to encourage unsubscriptions at worst!<\/p>\n

Why you need different email approaches<\/h2>\n

Relevant messages get more opens, clicks, and conversions than “one to everybody” messages. They can speak specifically to your customers depending where they are in their customer journey with your brand, and help guide them down the path you want them to follow.<\/p>\n

Below, we’ve outlined five campaigns that will help you reach out to a wider audience and drive the actions you need to grow your business.<\/p>\n

How to begin<\/h2>\n

If you’re just starting out, look at your business model to figure out your most critical needs. Do you need to persuade more new subscribers to buy for the first time? How about bringing back more cart-abandoners? Want to convert more free-trial users to paid? Or, do you want to discern which emails will generate the biggest returns fastest?<\/p>\n

Note: These campaigns aren’t typical one-off, one-shot deals. Rather, they are long-term email programs that you automate using your customer data and systems within your email platform (like ShippingEasy\u2019s Customer Marketing solution)<\/a>. Automated emails run continuously in the background, allowing you to stay in communication with your customers all the while you get to concentrate on building a strong email strategy.<\/p>\n

1. Welcome email<\/h3>\n

This email is the most important email you can send. It starts the email relationship off right, reminds subscribers they signed up, and sends them back to your site to shop, create an account, or whatever else you need them to do to drive your business forward.<\/p>\n

Welcome email stats: <\/strong><\/p>\n