{"id":21255,"date":"2018-03-09T17:17:59","date_gmt":"2018-03-09T17:17:59","guid":{"rendered":"https:\/\/shippingeasy.com\/?page_id=21255"},"modified":"2022-06-01T15:28:38","modified_gmt":"2022-06-01T20:28:38","slug":"building-relevancy-via-email","status":"publish","type":"page","link":"https:\/\/shippingeasy.com\/driving-repeat-business\/building-relevancy-via-email\/","title":{"rendered":"Building relevancy via email"},"content":{"rendered":"<p>Out of every marketing channel out there, email generates one of the highest returns on investment. It\u2019s a super-low-cost way to send relevant and personalized messages to your customers.<\/p>\n<p>But, there\u2019s so much room for improvement. <strong>Only 5% of consumers say that all marketing emails they receive are relevant.<\/strong> That does not bode well for building a loyal following.<\/p>\n<p>So, what\u2019s the key to building relevancy? Automated emails. When businesses send emails that are triggered based off customer insights and behavior, they see a <strong>165% higher click-through rate than\u00a0<\/strong><strong>when they send standard emails.<\/strong> (<a href=\"http:\/\/pressroom.epsilon.com\/q1-2017-north-america-email-trends-and-benchmarks-show-increase-in-desktop-open-rates-2\/\">Epsilon<\/a>)<\/p>\n<p>This tells us that customers will take action when messages are targeted to them. It\u2019s up to business owners to effectively connect with them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Out of every marketing channel out there, email generates one of the highest returns on investment. It\u2019s a super-low-cost way to send relevant and personalized messages to your customers. But, [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":19485,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-content-landing.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-21255","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building relevancy via email | ShippingEasy<\/title>\n<meta name=\"description\" content=\"Did you know emails to your customers have the highest return on investment? Learn the keys to creating relevant emails to your customers!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shippingeasy.com\/driving-repeat-business\/building-relevancy-via-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Build relevancy via email | ShippingEasy free guide\" \/>\n<meta property=\"og:description\" content=\"Email is one of your most powerful marketing channels. In this free guide, we explain how to use it to be relevant and build lasting relationships that create repeat business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shippingeasy.com\/driving-repeat-business\/building-relevancy-via-email\/\" \/>\n<meta property=\"og:site_name\" content=\"ShippingEasy\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-01T20:28:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2018\/03\/RepeatGuide_FBad.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Building relevancy via email\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shippingeasy.com\/driving-repeat-business\/building-relevancy-via-email\/\",\"url\":\"https:\/\/shippingeasy.com\/driving-repeat-business\/building-relevancy-via-email\/\",\"name\":\"Building relevancy via email | ShippingEasy\",\"isPartOf\":{\"@id\":\"https:\/\/shippingeasy.com\/#website\"},\"datePublished\":\"2018-03-09T17:17:59+00:00\",\"dateModified\":\"2022-06-01T20:28:38+00:00\",\"description\":\"Did you know emails to your customers have the highest return on investment? Learn the keys to creating relevant emails to your customers!\",\"breadcrumb\":{\"@id\":\"https:\/\/shippingeasy.com\/driving-repeat-business\/building-relevancy-via-email\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/shippingeasy.com\/driving-repeat-business\/building-relevancy-via-email\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/shippingeasy.com\/driving-repeat-business\/building-relevancy-via-email\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/shippingeasy.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Driving Repeat Business\",\"item\":\"https:\/\/shippingeasy.com\/driving-repeat-business\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Building relevancy via email\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/shippingeasy.com\/#website\",\"url\":\"https:\/\/shippingeasy.com\/\",\"name\":\"ShippingEasy\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/shippingeasy.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/shippingeasy.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/shippingeasy.com\/#organization\",\"name\":\"ShippingEasy\",\"url\":\"https:\/\/shippingeasy.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/03\/SE_logos_green_RGB.png\",\"contentUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/03\/SE_logos_green_RGB.png\",\"width\":1500,\"height\":797,\"caption\":\"ShippingEasy\"},\"image\":{\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Building relevancy via email | ShippingEasy","description":"Did you know emails to your customers have the highest return on investment? Learn the keys to creating relevant emails to your customers!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shippingeasy.com\/driving-repeat-business\/building-relevancy-via-email\/","og_locale":"en_US","og_type":"article","og_title":"Build relevancy via email | ShippingEasy free guide","og_description":"Email is one of your most powerful marketing channels. In this free guide, we explain how to use it to be relevant and build lasting relationships that create repeat business.","og_url":"https:\/\/shippingeasy.com\/driving-repeat-business\/building-relevancy-via-email\/","og_site_name":"ShippingEasy","article_modified_time":"2022-06-01T20:28:38+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2018\/03\/RepeatGuide_FBad.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_title":"Building relevancy via email","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/shippingeasy.com\/driving-repeat-business\/building-relevancy-via-email\/","url":"https:\/\/shippingeasy.com\/driving-repeat-business\/building-relevancy-via-email\/","name":"Building relevancy via email | ShippingEasy","isPartOf":{"@id":"https:\/\/shippingeasy.com\/#website"},"datePublished":"2018-03-09T17:17:59+00:00","dateModified":"2022-06-01T20:28:38+00:00","description":"Did you know emails to your customers have the highest return on investment? Learn the keys to creating relevant emails to your customers!","breadcrumb":{"@id":"https:\/\/shippingeasy.com\/driving-repeat-business\/building-relevancy-via-email\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shippingeasy.com\/driving-repeat-business\/building-relevancy-via-email\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/shippingeasy.com\/driving-repeat-business\/building-relevancy-via-email\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/shippingeasy.com\/"},{"@type":"ListItem","position":2,"name":"Driving Repeat Business","item":"https:\/\/shippingeasy.com\/driving-repeat-business\/"},{"@type":"ListItem","position":3,"name":"Building relevancy via email"}]},{"@type":"WebSite","@id":"https:\/\/shippingeasy.com\/#website","url":"https:\/\/shippingeasy.com\/","name":"ShippingEasy","description":"","publisher":{"@id":"https:\/\/shippingeasy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shippingeasy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/shippingeasy.com\/#organization","name":"ShippingEasy","url":"https:\/\/shippingeasy.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shippingeasy.com\/#\/schema\/logo\/image\/","url":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/03\/SE_logos_green_RGB.png","contentUrl":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/03\/SE_logos_green_RGB.png","width":1500,"height":797,"caption":"ShippingEasy"},"image":{"@id":"https:\/\/shippingeasy.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/pages\/21255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/comments?post=21255"}],"version-history":[{"count":0,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/pages\/21255\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/pages\/19485"}],"wp:attachment":[{"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/media?parent=21255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}