{"id":21225,"date":"2018-03-08T21:32:28","date_gmt":"2018-03-08T21:32:28","guid":{"rendered":"https:\/\/shippingeasy.com\/?page_id=21225"},"modified":"2022-06-01T15:16:46","modified_gmt":"2022-06-01T20:16:46","slug":"introduction","status":"publish","type":"page","link":"https:\/\/shippingeasy.com\/driving-repeat-business\/introduction\/","title":{"rendered":"Introduction"},"content":{"rendered":"

It\u2019s no secret that growing a small business is tough \u2013 especially when the entire operation can be defined as a \u201cone-person shop.\u201d You’re already involved in every step of the process\u2014from creating your products to shipping them, and everything in between.<\/p>\n

For the majority of small business owners, doing it all is a massive challenge. More than half report that they are too busy getting work done to focus on selling their products. (FreshBooks<\/a>)<\/p>\n

That\u2019s a major dilemma. How can any business expect to see revenue growth without a solid marketing strategy in place? In today\u2019s world, targeted marketing is more important than ever. Consumers are \u201calways on\u201d and stumble across millions of pieces of content each day. In order to see growth, it\u2019s crucial that business owners make their products stand out.<\/p>\n

But, what do you do when you don\u2019t have the resources to build out an extensive marketing operation? You focus on the customers you already have. That\u2019s right. Driving repeat business from your existing\u00a0customers is a fundamental key to growing your business.<\/p>\n

Building a loyal following will drive more purchases, generate higher order values, and inspire new customers to join your community.<\/p>\n

This guide will analyze the four core principles that drive loyalty, explain how to leverage existing data to build personalization, and illustrate key marketing strategies you can start implementing today.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s no secret that growing a small business is tough \u2013 especially when the entire operation can be defined as a \u201cone-person shop.\u201d You’re already involved in every step of […]<\/p>\n","protected":false},"author":61,"featured_media":0,"parent":19485,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-content-landing.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-21225","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nIntroduction | ShippingEasy<\/title>\n<meta name=\"description\" content=\"You may be a one-person shop, but ShippingEasy is here to support you! 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