{"id":20119,"date":"2018-01-16T20:29:10","date_gmt":"2018-01-16T20:29:10","guid":{"rendered":"https:\/\/shippingeasy.com\/?p=20119"},"modified":"2022-02-25T17:13:35","modified_gmt":"2022-02-25T17:13:35","slug":"valentines-day-email-marketing","status":"publish","type":"post","link":"https:\/\/shippingeasy.com\/blog\/valentines-day-email-marketing\/","title":{"rendered":"Make Your Subscribers Fall in Love with Your Emails"},"content":{"rendered":"\n

With everything turning into a sea of pink and red, and every chocolate imaginable lining the shelves, it\u2019s officially Valentine\u2019s Day season! In addition to treating yourself and\/or the people you love, it\u2019s time to plan your Valentine\u2019s Day <\/span>email marketing campaigns<\/span><\/a>. But how do you <\/span>stand out<\/span><\/a> when your customers are getting more emails than ever before? <\/span><\/p>\n\n\n

Sales and Promotion <\/h2>\n\n\n

You may consider running a promotion or sale for your Valentine\u2019s Day email marketing campaign, but trying a more <\/span>personalized approach<\/span><\/a> can be more beneficial. Think about how your product could relate to Valentine\u2019s Day, and all of the ways your customers celebrate. <\/span><\/p>\n\n\n\n

How does it relate to couples spending time together for their Valentine\u2019s Day plans? How can your customers who aren\u2019t in relationships participate? <\/span><\/p>\n\n\n\n

For example, the email below from Winc.com is suggesting buying wine. However, it represents three types of Valentine\u2019s Day festivities. Choosing to be inclusive and thoughtful shows your business cares about your customers, and they\u2019ll notice. <\/span><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n

Customer Appreciation<\/b><\/h2>\n\n\n

Valentine\u2019s Day is all about sharing love, so it\u2019s the perfect opportunity to show your customers how much you appreciate them. Create Valentine\u2019s Day email campaigns to show special attention to all of your customers, from <\/span>one-time buyers to VIPs<\/span><\/a>. <\/span><\/p>\n\n\n\n

Tools like ShippingEasy\u2019s <\/span>Customer Marketing<\/span><\/a> add-on help <\/span>segment<\/span><\/a> your audience based on different criteria like average order size or total spent. Our Customer Marketing tool can also be used to create <\/span>email campaigns<\/span><\/a> to include special promo codes or content for your customers through various <\/span>templates<\/span><\/a>. Show your customers how much you appreciate the opportunity to be in their inbox (and hopefully their hearts).  <\/span><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n

Other Valentine\u2019s Day campaigns <\/b><\/h2>\n\n\n

Sales and promotions provide good <\/span>campaigns<\/span><\/a> for your customers, but what if you\u2019re looking to send something different? Thinking outside of the heart-shaped candy box with Anti-Valentine\u2019s Day sentiments and unofficial holidays like Palentine\u2019s Day are perfect alternatives to the traditional Valentine\u2019s Day email. <\/span><\/p>\n\n\n

Anti-Valentine\u2019s Day <\/span><\/h3>\n\n\n

If your business doesn\u2019t offer products that fit into the traditional Valentine\u2019s Day mold, or Valentine\u2019s Day isn\u2019t your favorite holiday, be innovative! Not all of your customers may enjoy Valentine\u2019s Day content, so going against their expectations for this time of year make your email promotions memorable. Don\u2019t be afraid to get creative and use unique subject lines, graphics, and promo codes (like LoveStinks, BrokenHeart, etc\u2026) for your anti-Valentine\u2019s Day theme. With so many love-themed <\/span>emails<\/span><\/a> being sent to customers, a little humor can go a long way. <\/span><\/p>\n\n\n

Palentine\u2019s Day <\/span><\/h3>\n\n\n

For those who aren\u2019t familiar, the show <\/span>Parks and Rec<\/span><\/i> introduced us to a new holiday on February 13th aka Galentine\u2019s Day. We\u2019re all for ladies celebrating ladies, but to make it more inclusive, we\u2019re officially dubbing it Palentine\u2019s Day. <\/span><\/p>\n\n\n\n

The unofficial holiday has formed a solid following, with people across the world joining in on the festivities. Use your email campaigns to promote friendship gatherings instead of romantic evenings, and <\/span>encourage your customers<\/span><\/a> to share their own Palentine\u2019s Day celebrations on your <\/span>social media sites<\/span><\/a>. <\/span><\/p>\n\n\n

Conclusion<\/span><\/h2>\n\n\n

Valentine\u2019s Day is a time of love – be it romantic, friendship, or even, love for your customers. Sending email campaigns to your customers with promo codes and sale offers will show them your appreciation for their business. Being inclusive of your customer who might not celebrate Valentine\u2019s Day or celebrate it with an unofficial holiday like Palentine\u2019s Day gives your email campaigns a personalized and unique touch to make them stand out. <\/span><\/p>\n\n\n\n

Love this blog? Start your 30 day free trial today! <\/span><\/p>\n

Make ShippingEasy<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

With everything turning into a sea of pink and red, and every chocolate imaginable lining the shelves, it\u2019s officially Valentine\u2019s Day season! In addition to treating yourself and\/or the people […]<\/p>\n","protected":false},"author":22,"featured_media":42707,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[164,150],"tags":[],"class_list":["post-20119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-holiday-ecommerce"],"acf":[],"yoast_head":"\nValentine's Day email marketing campaign ideas | ShippingEasy<\/title>\n<meta name=\"description\" content=\"Valentine's Day brings a unique opportunity for email marketing campaigns, so let ShippingEasy guide you through some creative ones!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shippingeasy.com\/blog\/valentines-day-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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