{"id":19072,"date":"2017-11-16T15:59:52","date_gmt":"2017-11-16T15:59:52","guid":{"rendered":"https:\/\/shippingeasy.com\/?p=19072"},"modified":"2022-01-18T20:38:16","modified_gmt":"2022-01-18T20:38:16","slug":"product-recommendations-increase-sales","status":"publish","type":"post","link":"https:\/\/shippingeasy.com\/blog\/product-recommendations-increase-sales\/","title":{"rendered":"Grow orders with Product Recommendations"},"content":{"rendered":"<p>A recent study from Salesforce found that visits where the shopper clicks product recommendations comprised just 7% of visits, but drive an astounding <strong>24% of orders<\/strong> and <strong>26% of revenue<\/strong>. Recommendations are integral to growing eCommerce businesses like yours, which is why we\u2019re excited to announce ShippingEasy\u2019s latest new feature\u2014<a href=\"https:\/\/shippingeasy.com\/product-recommendations\/\"target=\"_blank\">Product Recommendations<\/a>!<\/p>\n<p>In this article, we\u2019ll go over some ways that product recommendations can help you grow orders, increase conversions, and ultimately grow your business. <\/p>\n<p><H2>Why product recommendations work<\/H2><\/p>\n<p>Shoppers are busier and more distracted than ever before. They want you to do the work and help guide them. According to Rama Ramakrishnan, SVP of Data Science at <a href=\"https:\/\/www.salesforce.com\/products\/commerce-cloud\/b2b-ecommerce\/\" rel=\"noopener\" target=\"_blank\">Salesforce Commerce Cloud<\/a>:<\/p>\n<blockquote><p>\u201cIf your catalog has more than a few dozen products, customers may not easily find what they\u2019re looking for. And if today\u2019s impatient shopper can\u2019t find what they want in a click or two, they will leave you. That\u2019s why personalization is super important.\u201d<\/p><\/blockquote>\n<p>Product recommendations clicked by customers also lead to a <strong>5X spending increase<\/strong>. Would you like to see five times more spending from your customers? Of course you would. Great product recommendations lead customers back to your site, and when they\u2019re on your site, they\u2019re likely to add more to their cart and convert. Couple product recommendations with <a href=\"https:\/\/shippingeasy.com\/blog\/top-reasons-customers-abandon-carts\/\"target=\"_blank\">offers of free or discounted shipping<\/a> (which also encourage shoppers to finish checking out), and you have a recipe for success.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/11\/Product-Recommendations-increase-sales-Salesforce.png\" alt=\"product recommendations increase sales\" width=\"750\" height=\"350\" class=\"aligncenter size-full wp-image-19073\" srcset=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/11\/Product-Recommendations-increase-sales-Salesforce.png 750w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/11\/Product-Recommendations-increase-sales-Salesforce-300x140.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><H2>Types of product recommendation emails to use<\/H2><\/p>\n<p>There are multiple ways you can position your product recommendations to help increase conversions.<\/p>\n<ul>\n<li><strong>\u201cOther customers loved\u201d recommendations:<\/strong> Use social proof to feature some of your most popular or highest-rated products. There\u2019s a reason these products are popular, and it\u2019s likely that a customer who recently purchased something from you may also want to purchase these other products.<\/li>\n<li><strong>\u201cYou may also like\u201d recommendations:<\/strong> These product recommendations work best if they are directly related to previously purchased items, but they don\u2019t necessarily have to be. You\u2019re merely planting a seed here.<\/li>\n<li><strong>\u201cRecently added\u201d recommendations:<\/strong> Two segments where these can work particularly well are frequent customers (their loyalty could be rewarded with a \u201cfirst to know\u201d email) or lapsed customers (informing them of new items they\u2019re missing out on could potentially bring them back).<\/li>\n<\/ul>\n<p><H2>Product recommendations placements<\/H2><\/p>\n<p>Now that we\u2019re clear why sending product recommendations can help grow more orders for your eCommerce business, let\u2019s talk about where to feature them.<\/p>\n<p><strong>Promotional Emails:<\/strong> As mentioned above, this is the most clear use-case. Use subject lines like \u201cRecommendations just for you\u201d or \u201c[Name], we think you\u2019ll love these\u201d or something similar that indicates you\u2019re personally recommending something to people. Use subject lines like this in conjunction with a segmented audience, as segmented audiences have a clickthrough rate 100.95% higher than non-segmented campaigns, <a href=\"https:\/\/mailchimp.com\/resources\/research\/effects-of-list-segmentation-on-email-marketing-stats\/\"target=\"_blank\">according to Mailchimp<\/a>.<\/p>\n<p><strong>Automated Emails:<\/strong> You can also put recommendations into automated emails like confirmation emails and delivery notifications. This allows you to add recommendations without relying on one-off email campaigns and extra work on your part. Adding product recommendations to confirmation emails and delivery notifications is part of ShippingEasy\u2019s new <a href=\"https:\/\/shippingeasy.com\/product-recommendations\/\"target=\"_blank\">Product Recommendations<\/a> feature.<\/p>\n<p><strong>Packing Slips:<\/strong> An often-forgotten place you can add product recommendations is on the packing slips that go into your packages. Obviously, these won\u2019t quite get the eyeballs that emails get, and people can\u2019t click on them, but this is just one more place to plant the seed. One note of caution: be sure to use short links to make it easier for a customer to look up these products. No one is going to type in a full URL. Make the path to purchase as simple as possible. (ShippingEasy\u2019s Product Recommendations does this automatically for you.)<\/p>\n<p>Use product recommendations to not only increase holiday sales, but also capitalize on the increased traffic you see during the holidays and keep customers coming back throughout the next year and beyond.<\/p>\n<p><a href=\"https:\/\/shippingeasy.com\/product-recommendations\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/11\/Product-Recommendations-features.png\" alt=\"product recommendations features\" width=\"673\" height=\"580\" class=\"aligncenter size-full wp-image-19076\" srcset=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/11\/Product-Recommendations-features.png 673w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/11\/Product-Recommendations-features-300x259.png 300w\" sizes=\"auto, (max-width: 673px) 100vw, 673px\" \/><\/a><\/p>\n<p>Product Recommendations are included as part of our Customer Marketing add-on, and are easy to set up in just a few clicks. Want to try it FREE for 30-days? Click the button below to set up a ShippingEasy account. Let\u2019s make this the year your business skyrockets!<\/p>\n<p><a href=\"https:\/\/app.shippingeasy.com\/register?promo=1MONTHFREE\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/11\/30days_blue.png\" alt=\"ShippingEasy free 30 days\" width=\"177\" height=\"48\" class=\"aligncenter size-full wp-image-19077\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent study from Salesforce found that visits where the shopper clicks product recommendations comprised just 7% of visits, but drive an astounding 24% of orders and 26% of revenue. [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":19080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111,164,6,44,180,8],"tags":[],"class_list":["post-19072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-management","category-email-marketing","category-orders","category-packing-slips","category-product-recommendations","category-shippingeasy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Product Recommendations - How to Use them to Grow Orders<\/title>\n<meta name=\"description\" content=\"Product recommendations increase sales substantially. 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