{"id":18514,"date":"2017-10-19T14:39:55","date_gmt":"2017-10-19T14:39:55","guid":{"rendered":"https:\/\/shippingeasy.com\/?p=18514"},"modified":"2020-06-29T19:46:55","modified_gmt":"2020-06-29T19:46:55","slug":"shippingeasy-automated-email-marketing","status":"publish","type":"post","link":"https:\/\/shippingeasy.com\/blog\/shippingeasy-automated-email-marketing\/","title":{"rendered":"Introducing Automated Email Marketing Campaigns"},"content":{"rendered":"

As an innovative provider of the leading cloud-based shipping and customer management solutions for e-commerce sellers of all sizes, we have launched Automated Email Marketing<\/a>, an exciting addition to ShippingEasy’s Customer Management module. This new marketing tool allows e-commerce retailers to act on their customer data and set up automated marketing emails to increase sales from existing customers.<\/p>\n

“Online sellers know a repeat purchaser is more valuable than a single-deal customer,” said Katie May, CEO of ShippingEasy. “ShippingEasy’s Automated Emails make it easy for e-commerce retailers to continue to give value to, and get value from, current customers. Ideally, online sellers should derive around 40 percent of their revenue from repeat business. We launched Automated Email Marketing Campaigns to ensure every one of our customers realize this ratio with ease.”<\/p>\n

Automated Emails are triggered based on ShippingEasy sellers’ objectives. E-commerce retailers can use these emails to reward first time purchasers, solicit product reviews, update customers on order status, provide coupons related to order value or items bought, upsell related products, and win back customers.<\/p>\n

“ShippingEasy’s Automated Emails make it easy for e-commerce retailers to continue to give value to, and get value from, current customers.” \u2014Katie May, ShippingEasy CEO<\/p><\/blockquote>\n

“Most of our customers want to invest in the right marketing and promotional activities to grow their business and build long term relationships with their buyers, but don’t have the time or expertise,” said May. “ShippingEasy’s Automated Emails make it easy to touch their customers with relevant messaging at every interval, generate repeat purchases, and grow their business like the biggest retailers.”<\/p>\n

ShippingEasy has created a library of plug-and-play templates to make setup a snap. Click ShippingEasy’s Automated Email Marketing Campaigns<\/a> to learn more.<\/p>\n

About ShippingEasy
\nShippingEasy is the easiest cloud-based shipping platform on the market. With ShippingEasy, online merchants of all sizes can ship fast, with the best rates, and grow orders. Our powerful integrations with leading online marketplaces such as Amazon, eBay, Etsy, Wal-Mart, Shopify, Magento, WooCommerce and many others, allow customers to manage orders, automate shipping, track shipments, and notify recipients — in one easy-to-use platform. Complete with email marketing, customer management features, along with our industry-leading phone, chat, and email support — tens of thousands of online merchants partner with ShippingEasy to ship fast, cheap, and to grow their businesses. ShippingEasy is a wholly-owned subsidiary of Stamps.com (STMP). For more information, visit https:\/\/shippingeasy.com<\/p>\n","protected":false},"excerpt":{"rendered":"

As an innovative provider of the leading cloud-based shipping and customer management solutions for e-commerce sellers of all sizes, we have launched Automated Email Marketing, an exciting addition to ShippingEasy’s […]<\/p>\n","protected":false},"author":22,"featured_media":18232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111,164],"tags":[167,113,112,105,116],"class_list":["post-18514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-management","category-email-marketing","tag-automated-email-marketing","tag-crm","tag-customer-management","tag-ecommerce","tag-email-marketing"],"acf":[],"yoast_head":"\nAutomated Email Marketing - new product from ShippingEasy<\/title>\n<meta name=\"description\" content=\"ShippingEasy's new Automated Email Marketing makes it easy for e-commerce retailers to continue to give value to, and get value from, current customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shippingeasy.com\/blog\/shippingeasy-automated-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing Automated Email Marketing Campaigns\" \/>\n<meta property=\"og:description\" content=\"ShippingEasy's new Automated Email Marketing makes it easy for e-commerce retailers to continue to give value to, and get value from, current customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shippingeasy.com\/blog\/shippingeasy-automated-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"ShippingEasy\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-19T14:39:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-29T19:46:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/02\/SE_Automated_FB_ad_1200x628.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rob Zaleski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/02\/SE_Automated_FB_ad_1200x628.png\" \/>\n<meta name=\"twitter:creator\" content=\"@robzie_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rob Zaleski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/shippingeasy-automated-email-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/shippingeasy-automated-email-marketing\/\"},\"author\":{\"name\":\"Rob Zaleski\",\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/person\/0e02841217adcff3620354aa462c545f\"},\"headline\":\"Introducing Automated Email Marketing Campaigns\",\"datePublished\":\"2017-10-19T14:39:55+00:00\",\"dateModified\":\"2020-06-29T19:46:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/shippingeasy-automated-email-marketing\/\"},\"wordCount\":403,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/shippingeasy.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/shippingeasy-automated-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/10\/Automated-Email-Marketing-Campaigns-header.png\",\"keywords\":[\"automated email marketing\",\"CRM\",\"customer management\",\"eCommerce\",\"email marketing\"],\"articleSection\":[\"Customer Management\",\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/shippingeasy.com\/blog\/shippingeasy-automated-email-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/shippingeasy-automated-email-marketing\/\",\"url\":\"https:\/\/shippingeasy.com\/blog\/shippingeasy-automated-email-marketing\/\",\"name\":\"Automated Email Marketing - new product from ShippingEasy\",\"isPartOf\":{\"@id\":\"https:\/\/shippingeasy.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/shippingeasy-automated-email-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/shippingeasy-automated-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/10\/Automated-Email-Marketing-Campaigns-header.png\",\"datePublished\":\"2017-10-19T14:39:55+00:00\",\"dateModified\":\"2020-06-29T19:46:55+00:00\",\"description\":\"ShippingEasy's new Automated Email Marketing makes it easy for e-commerce retailers to continue to give value to, and get value from, current customers.\",\"breadcrumb\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/shippingeasy-automated-email-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/shippingeasy.com\/blog\/shippingeasy-automated-email-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/shippingeasy-automated-email-marketing\/#primaryimage\",\"url\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/10\/Automated-Email-Marketing-Campaigns-header.png\",\"contentUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/10\/Automated-Email-Marketing-Campaigns-header.png\",\"width\":691,\"height\":350,\"caption\":\"Automated Email Marketing Campaigns header\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/shippingeasy-automated-email-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/shippingeasy.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Introducing Automated Email Marketing Campaigns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/shippingeasy.com\/#website\",\"url\":\"https:\/\/shippingeasy.com\/\",\"name\":\"ShippingEasy\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/shippingeasy.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/shippingeasy.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/shippingeasy.com\/#organization\",\"name\":\"ShippingEasy\",\"url\":\"https:\/\/shippingeasy.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/03\/SE_logos_green_RGB.png\",\"contentUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/03\/SE_logos_green_RGB.png\",\"width\":1500,\"height\":797,\"caption\":\"ShippingEasy\"},\"image\":{\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/person\/0e02841217adcff3620354aa462c545f\",\"name\":\"Rob Zaleski\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/36b0bbb3f6d980d1706484f8744ca20aec516755ef8a5224e209de3148b62eb5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/36b0bbb3f6d980d1706484f8744ca20aec516755ef8a5224e209de3148b62eb5?s=96&d=mm&r=g\",\"caption\":\"Rob Zaleski\"},\"description\":\"I'm a digital content and social media nerd with a passion for telling stories, helping connect people, and finding joy in the details.\",\"sameAs\":[\"https:\/\/shippingeasy.com\",\"https:\/\/x.com\/robzie_\"],\"url\":\"https:\/\/shippingeasy.com\/blog\/author\/robzaleski\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Automated Email Marketing - new product from ShippingEasy","description":"ShippingEasy's new Automated Email Marketing makes it easy for e-commerce retailers to continue to give value to, and get value from, current customers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shippingeasy.com\/blog\/shippingeasy-automated-email-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Introducing Automated Email Marketing Campaigns","og_description":"ShippingEasy's new Automated Email Marketing makes it easy for e-commerce retailers to continue to give value to, and get value from, current customers.","og_url":"https:\/\/shippingeasy.com\/blog\/shippingeasy-automated-email-marketing\/","og_site_name":"ShippingEasy","article_published_time":"2017-10-19T14:39:55+00:00","article_modified_time":"2020-06-29T19:46:55+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/02\/SE_Automated_FB_ad_1200x628.png","type":"image\/png"}],"author":"Rob Zaleski","twitter_card":"summary_large_image","twitter_image":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/02\/SE_Automated_FB_ad_1200x628.png","twitter_creator":"@robzie_","twitter_misc":{"Written by":"Rob Zaleski","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/shippingeasy.com\/blog\/shippingeasy-automated-email-marketing\/#article","isPartOf":{"@id":"https:\/\/shippingeasy.com\/blog\/shippingeasy-automated-email-marketing\/"},"author":{"name":"Rob Zaleski","@id":"https:\/\/shippingeasy.com\/#\/schema\/person\/0e02841217adcff3620354aa462c545f"},"headline":"Introducing Automated Email Marketing Campaigns","datePublished":"2017-10-19T14:39:55+00:00","dateModified":"2020-06-29T19:46:55+00:00","mainEntityOfPage":{"@id":"https:\/\/shippingeasy.com\/blog\/shippingeasy-automated-email-marketing\/"},"wordCount":403,"commentCount":1,"publisher":{"@id":"https:\/\/shippingeasy.com\/#organization"},"image":{"@id":"https:\/\/shippingeasy.com\/blog\/shippingeasy-automated-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/10\/Automated-Email-Marketing-Campaigns-header.png","keywords":["automated email marketing","CRM","customer management","eCommerce","email marketing"],"articleSection":["Customer Management","Email Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/shippingeasy.com\/blog\/shippingeasy-automated-email-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/shippingeasy.com\/blog\/shippingeasy-automated-email-marketing\/","url":"https:\/\/shippingeasy.com\/blog\/shippingeasy-automated-email-marketing\/","name":"Automated Email Marketing - new product from ShippingEasy","isPartOf":{"@id":"https:\/\/shippingeasy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/shippingeasy.com\/blog\/shippingeasy-automated-email-marketing\/#primaryimage"},"image":{"@id":"https:\/\/shippingeasy.com\/blog\/shippingeasy-automated-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/10\/Automated-Email-Marketing-Campaigns-header.png","datePublished":"2017-10-19T14:39:55+00:00","dateModified":"2020-06-29T19:46:55+00:00","description":"ShippingEasy's new Automated Email Marketing makes it easy for e-commerce retailers to continue to give value to, and get value from, current customers.","breadcrumb":{"@id":"https:\/\/shippingeasy.com\/blog\/shippingeasy-automated-email-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shippingeasy.com\/blog\/shippingeasy-automated-email-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shippingeasy.com\/blog\/shippingeasy-automated-email-marketing\/#primaryimage","url":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/10\/Automated-Email-Marketing-Campaigns-header.png","contentUrl":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/10\/Automated-Email-Marketing-Campaigns-header.png","width":691,"height":350,"caption":"Automated Email Marketing Campaigns header"},{"@type":"BreadcrumbList","@id":"https:\/\/shippingeasy.com\/blog\/shippingeasy-automated-email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/shippingeasy.com\/"},{"@type":"ListItem","position":2,"name":"Introducing Automated Email Marketing Campaigns"}]},{"@type":"WebSite","@id":"https:\/\/shippingeasy.com\/#website","url":"https:\/\/shippingeasy.com\/","name":"ShippingEasy","description":"","publisher":{"@id":"https:\/\/shippingeasy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shippingeasy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/shippingeasy.com\/#organization","name":"ShippingEasy","url":"https:\/\/shippingeasy.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shippingeasy.com\/#\/schema\/logo\/image\/","url":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/03\/SE_logos_green_RGB.png","contentUrl":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/03\/SE_logos_green_RGB.png","width":1500,"height":797,"caption":"ShippingEasy"},"image":{"@id":"https:\/\/shippingeasy.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/shippingeasy.com\/#\/schema\/person\/0e02841217adcff3620354aa462c545f","name":"Rob Zaleski","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shippingeasy.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/36b0bbb3f6d980d1706484f8744ca20aec516755ef8a5224e209de3148b62eb5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/36b0bbb3f6d980d1706484f8744ca20aec516755ef8a5224e209de3148b62eb5?s=96&d=mm&r=g","caption":"Rob Zaleski"},"description":"I'm a digital content and social media nerd with a passion for telling stories, helping connect people, and finding joy in the details.","sameAs":["https:\/\/shippingeasy.com","https:\/\/x.com\/robzie_"],"url":"https:\/\/shippingeasy.com\/blog\/author\/robzaleski\/"}]}},"_links":{"self":[{"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/posts\/18514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/comments?post=18514"}],"version-history":[{"count":0,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/posts\/18514\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/media\/18232"}],"wp:attachment":[{"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/media?parent=18514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/categories?post=18514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/tags?post=18514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}