{"id":18344,"date":"2017-10-11T14:11:51","date_gmt":"2017-10-11T14:11:51","guid":{"rendered":"https:\/\/shippingeasy.com\/?p=18344"},"modified":"2024-08-29T10:57:13","modified_gmt":"2024-08-29T15:57:13","slug":"last-minute-halloween-shoppers","status":"publish","type":"post","link":"https:\/\/shippingeasy.com\/blog\/last-minute-halloween-shoppers\/","title":{"rendered":"How to Market to Halloween Procrastinators"},"content":{"rendered":"<p>Halloween is a fun time of year. The flavors, the colors, the goblins and ghouls, the cooler temps (well, not here in Austin). But just like every major holiday: people procrastinate, even on Halloween costume and purchases. You have to work with it, rather than fight against it. Let\u2019s cover a couple ways to market to last minute Halloween shoppers, turning you into their hero and garnering your business those last-minute sales.<\/p>\n<h3>Get emails to last minute Halloween shoppers out now<\/h3>\n<p>Email marketing is still the best way to get the word out about products, promotions, and sales. With time winding down, you\u2019ll need to create a sense of urgency in your subject lines. It\u2019s a good idea to point out shipping deadlines, newly available stock, or recently-reduced pricing in your subject line to encourage an open.<\/p>\n<p>Creating compelling email campaigns can quickly turn into a time-consuming project. Luckily, ShippingEasy makes it quick and easy with premade and drag-and-drop Halloween templates. Use ours or customize your own in a matter of minutes.<\/p>\n<blockquote class=\"imgur-embed-pub\" lang=\"en\" data-id=\"a\/1RY7k\"><\/blockquote>\n<p><script async src=\"\/\/s.imgur.com\/min\/embed.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Ditch the overly played \u201cBoo!\u201d or \u201cBewitching deals!\u201d in your subject lines. You generally have only about 50 or so characters before a subject line gets cut off, so make the most of your space to demonstrate the value to last minute Halloween shoppers and remind us just how close to the limit we\u2019re pushing things.<\/p>\n<p>Try some unique personalization when segmenting your audience, too. Use your <a href=\"https:\/\/shippingeasy.com\/blog\/customer-data-now-success-later\/\" target=\"_blank\" rel=\"noopener\">customer data<\/a> and put together a list of procrastinators from last year (people who purchased within this same time frame). Then cater the email copy to my fellow procrastinators, reminding us that we\u2019re going to miss our chance to get what we need before Halloween if we don\u2019t grab things now. You\u2019ll create a sense of urgency, and we\u2019ll feel like you know us and are looking out for us!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-18345\" src=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/10\/Halloween-email-ipad-225x300.png\" alt=\"last minute Halloween shoppers\" width=\"225\" height=\"300\" srcset=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/10\/Halloween-email-ipad-225x300.png 225w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/10\/Halloween-email-ipad-768x1024.png 768w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/10\/Halloween-email-ipad.png 1536w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/p>\n<h3>Be clear about upcoming deadlines<\/h3>\n<p>You run an eCommerce business, so you likely have a solid idea of how long it takes for a package to get to a customer. The average customer, thanks largely in part to Amazon, may not have realistic expectations. If you can\u2019t get a package to a customer in two days, be up front about that to avoid a poor customer experience. It may also be helpful to add \u201cOrder by X, to receive by X\u201d to make it clear when the absolute cutoff date is.<\/p>\n<p>Particularly with bulky costumes, your best bet to ship may be <a href=\"https:\/\/shippingeasy.com\/flat-rate-green-calc\/\" target=\"_blank\" rel=\"noopener\">ShippingEasy&#8217;s Flat Rate Green<\/a>, exclusive cubic rates that offer massive discounts on packages weighing between 2 and 20lbs. USPS Priority Mail packages typically arrive to their destination in a couple days, so Flat Rate Green lets you save on shipping costs while still offering a quick turnaround to your customers.<\/p>\n<p><center><\/center>Every holiday, there will be shoppers pushing things to the last minute. The more you can recognize that and cater to it, the more of a hero you will be to them. Recognize it and work with it as best you can, because these behaviors won\u2019t change (believe me, I\u2019ve tried and I still do it).<\/p>\n<p>Something <em>you<\/em> shouldn\u2019t procrastinate on is having a shipping solution in place to make your life easier during the upcoming holiday season. And ShippingEasy is here to help with that. Give us a try FREE for 30 days to streamline your shipping, integrate your stores and marketplaces in one place, and organize all your customer data so you can act on it.<\/p>\n<p><center><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-18347\" src=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/10\/Start-Your-30-Day-Free-Trial.png\" alt=\"shipping software 30 day free trial\" width=\"168\" height=\"46\" \/><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Halloween is a fun time of year. The flavors, the colors, the goblins and ghouls, the cooler temps (well, not here in Austin). But just like every major holiday: people [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":18349,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Last minute Halloween shoppers \u2014 how to market to them<\/title>\n<meta name=\"description\" content=\"Every holiday has procrastinators \u2014 last minute Halloween shoppers are no different. But they aren&#039;t lost causes. 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Follow these tips to market to them!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shippingeasy.com\/blog\/last-minute-halloween-shoppers\/\" \/>\n<meta property=\"og:site_name\" content=\"ShippingEasy\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-11T14:11:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-29T15:57:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/10\/Halloween-Procrastinators-Blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"691\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rob Zaleski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@robzie_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rob Zaleski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/last-minute-halloween-shoppers\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/last-minute-halloween-shoppers\/\"},\"author\":{\"name\":\"Rob Zaleski\",\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/person\/0e02841217adcff3620354aa462c545f\"},\"headline\":\"How to Market to Halloween Procrastinators\",\"datePublished\":\"2017-10-11T14:11:51+00:00\",\"dateModified\":\"2024-08-29T15:57:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/last-minute-halloween-shoppers\/\"},\"wordCount\":594,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/shippingeasy.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/last-minute-halloween-shoppers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/10\/Halloween-Procrastinators-Blog.png\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/shippingeasy.com\/blog\/last-minute-halloween-shoppers\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/last-minute-halloween-shoppers\/\",\"url\":\"https:\/\/shippingeasy.com\/blog\/last-minute-halloween-shoppers\/\",\"name\":\"Last minute Halloween shoppers \u2014 how to market to them\",\"isPartOf\":{\"@id\":\"https:\/\/shippingeasy.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/last-minute-halloween-shoppers\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/last-minute-halloween-shoppers\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/10\/Halloween-Procrastinators-Blog.png\",\"datePublished\":\"2017-10-11T14:11:51+00:00\",\"dateModified\":\"2024-08-29T15:57:13+00:00\",\"description\":\"Every holiday has procrastinators \u2014 last minute Halloween shoppers are no different. 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