{"id":17646,"date":"2017-08-22T14:23:09","date_gmt":"2017-08-22T14:23:09","guid":{"rendered":"http:\/\/shippingeasy.com\/?p=17646"},"modified":"2018-11-09T17:01:59","modified_gmt":"2018-11-09T17:01:59","slug":"labor-day-email-campaign-ideas-ecommerce","status":"publish","type":"post","link":"https:\/\/shippingeasy.com\/blog\/labor-day-email-campaign-ideas-ecommerce\/","title":{"rendered":"Labor Day Email Campaign Ideas for eCommerce"},"content":{"rendered":"

After a strong retail showing<\/a> in July (and August not looking too shabby), it\u2019s time to usher in Labor Day weekend plans. Of course, in the world of retail and eCommerce, that means Labor Day weekend sales. You need to capture the attention of customers, and the best place to do that is the email inbox. Do you have an email marketing solution<\/a> in place? Let\u2019s talk about some Labor Day email campaign ideas for eCommerce sellers! <\/p>\n

Made In America sale<\/h3>\n

Before all the cookouts and end-of-summer waterpark vacations, Labor Day was actually meant to celebrate the American labor movement and the contributions that workers have made to the strength, prosperity, laws and well-being of the country. So, celebrate the red, white, and blue!<\/p>\n

This can be a great time to promote handmade or locally-sourced products or the fact that you\u2019re a locally-owned small or medium-sized business. Use this as an opportunity to spotlight your business\u2019s place in the community or any involvement you or your products have. Telling the story of how you\u2019re locally connected can be particularly resonant with customers on this holiday and may be able to earn you a bit of loyalty before the busy holiday season hits.<\/p>\n

\"Labor<\/p>\n

End of Summer Clearance<\/H3>
\nThe \u201cout with the old and in with the new\u201d inventory change is a perfect occasion to offer sales and discounts on customer favorites you\u2019ll no longer be stocking. Segment your customer list<\/a> based on SKUs purchased and target people who\u2019ve purchased the ones you won\u2019t be carrying any longer. You can either offer a previously-purchased discount or a simple restock reminder\u2014or mention that if they loved it so much, now is the time to grab it as a gift for a friend or family member. The key to this campaign is scarcity and urgency.<\/p>\n

The season change is also a great opportunity to nudge people who haven\u2019t purchased from you in a while and reactivate them before holiday season hits. Segment your list to those who haven\u2019t purchased something in the last 90 days, and create a special promotion just for them.<\/p>\n

Tease upcoming holiday sales or items<\/H3>
\nLabor Day generally marks the end of summer (though here in Texas, it certainly doesn\u2019t feel like it!). With an eye toward fourth quarter holidays, it doesn\u2019t hurt to start hinting at what your customers could be looking forward to. <\/p>\n

Try giving subscribers a sneak peek to make them feel like they\u2019ve got an insider\u2019s edge over other customers. Or start collecting responses from them about what they\u2019re most interested in buying as gifts for this upcoming season. Though Thanksgiving weekend and Christmas often steal the show, there is plenty of opportunity to participate in Halloween, which is expected to be the largest-ever for retail sales<\/a>. And the shipping season for Halloween starts sooner than you may think!<\/p>\n

\"Halloween

Email created and sent using ShippingEasy\u2019s Customer Insights & Marketing Add-On.<\/p><\/div> <\/center><\/p>\n

Whether you follow these tips or have your own campaign ideas, end Q3 on a high note and lead right into a strong Q4 by making the most of Labor Day weekend. <\/p>\n

If you\u2019re looking for something to help generate reviews, automate product follow ups, get repeat customers, and drive more orders\u2014all in the same interface you manage your shipping and orders\u2014ShippingEasy\u2019s Customer Insights and Marketing<\/a> add-on is for you. We\u2019ve recently added Labor Day and fall email templates, and you can try us FREE for 30 days.<\/p>\n","protected":false},"excerpt":{"rendered":"

After a strong retail showing in July (and August not looking too shabby), it\u2019s time to usher in Labor Day weekend plans. Of course, in the world of retail and […]<\/p>\n","protected":false},"author":22,"featured_media":17653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111,150],"tags":[112,116,155,154,156],"class_list":["post-17646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-management","category-holiday-ecommerce","tag-customer-management","tag-email-marketing","tag-holiday-campaigns","tag-labor-day","tag-labor-day-email-campaign-ideas"],"acf":[],"yoast_head":"\n3 Labor Day email campaign ideas for eCommerce sellers<\/title>\n<meta name=\"description\" content=\"Looking for Labor Day email campaign ideas as an eCommerce seller? We have thre right here, along with other tips to help you succeed as summer winds down.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shippingeasy.com\/blog\/labor-day-email-campaign-ideas-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Labor Day Email Campaign Ideas for eCommerce\" \/>\n<meta property=\"og:description\" content=\"Looking for Labor Day email campaign ideas as an eCommerce seller? We have thre right here, along with other tips to help you succeed as summer winds down.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shippingeasy.com\/blog\/labor-day-email-campaign-ideas-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"ShippingEasy\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-22T14:23:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-09T17:01:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/08\/Labor-Day-Email-Campaign-Ideas.png\" \/>\n\t<meta property=\"og:image:width\" content=\"691\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rob Zaleski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@robzie_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rob Zaleski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/labor-day-email-campaign-ideas-ecommerce\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/labor-day-email-campaign-ideas-ecommerce\/\"},\"author\":{\"name\":\"Rob Zaleski\",\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/person\/0e02841217adcff3620354aa462c545f\"},\"headline\":\"Labor Day Email Campaign Ideas for eCommerce\",\"datePublished\":\"2017-08-22T14:23:09+00:00\",\"dateModified\":\"2018-11-09T17:01:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/labor-day-email-campaign-ideas-ecommerce\/\"},\"wordCount\":605,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/shippingeasy.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/labor-day-email-campaign-ideas-ecommerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/08\/Labor-Day-Email-Campaign-Ideas.png\",\"keywords\":[\"customer management\",\"email marketing\",\"holiday campaigns\",\"Labor Day\",\"labor day email campaign ideas\"],\"articleSection\":[\"Customer Management\",\"Holiday eCommerce\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/shippingeasy.com\/blog\/labor-day-email-campaign-ideas-ecommerce\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/labor-day-email-campaign-ideas-ecommerce\/\",\"url\":\"https:\/\/shippingeasy.com\/blog\/labor-day-email-campaign-ideas-ecommerce\/\",\"name\":\"3 Labor Day email campaign ideas for eCommerce sellers\",\"isPartOf\":{\"@id\":\"https:\/\/shippingeasy.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/labor-day-email-campaign-ideas-ecommerce\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/labor-day-email-campaign-ideas-ecommerce\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/08\/Labor-Day-Email-Campaign-Ideas.png\",\"datePublished\":\"2017-08-22T14:23:09+00:00\",\"dateModified\":\"2018-11-09T17:01:59+00:00\",\"description\":\"Looking for Labor Day email campaign ideas as an eCommerce seller? We have thre right here, along with other tips to help you succeed as summer winds down.\",\"breadcrumb\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/labor-day-email-campaign-ideas-ecommerce\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/shippingeasy.com\/blog\/labor-day-email-campaign-ideas-ecommerce\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/labor-day-email-campaign-ideas-ecommerce\/#primaryimage\",\"url\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/08\/Labor-Day-Email-Campaign-Ideas.png\",\"contentUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/08\/Labor-Day-Email-Campaign-Ideas.png\",\"width\":691,\"height\":350,\"caption\":\"Labor Day email campaign ideas for eCommerce\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/labor-day-email-campaign-ideas-ecommerce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/shippingeasy.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Labor Day Email Campaign Ideas for eCommerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/shippingeasy.com\/#website\",\"url\":\"https:\/\/shippingeasy.com\/\",\"name\":\"ShippingEasy\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/shippingeasy.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/shippingeasy.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/shippingeasy.com\/#organization\",\"name\":\"ShippingEasy\",\"url\":\"https:\/\/shippingeasy.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/03\/SE_logos_green_RGB.png\",\"contentUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/03\/SE_logos_green_RGB.png\",\"width\":1500,\"height\":797,\"caption\":\"ShippingEasy\"},\"image\":{\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/person\/0e02841217adcff3620354aa462c545f\",\"name\":\"Rob Zaleski\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/36b0bbb3f6d980d1706484f8744ca20aec516755ef8a5224e209de3148b62eb5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/36b0bbb3f6d980d1706484f8744ca20aec516755ef8a5224e209de3148b62eb5?s=96&d=mm&r=g\",\"caption\":\"Rob Zaleski\"},\"description\":\"I'm a digital content and social media nerd with a passion for telling stories, helping connect people, and finding joy in the details.\",\"sameAs\":[\"https:\/\/shippingeasy.com\",\"https:\/\/x.com\/robzie_\"],\"url\":\"https:\/\/shippingeasy.com\/blog\/author\/robzaleski\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"3 Labor Day email campaign ideas for eCommerce sellers","description":"Looking for Labor Day email campaign ideas as an eCommerce seller? We have thre right here, along with other tips to help you succeed as summer winds down.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shippingeasy.com\/blog\/labor-day-email-campaign-ideas-ecommerce\/","og_locale":"en_US","og_type":"article","og_title":"Labor Day Email Campaign Ideas for eCommerce","og_description":"Looking for Labor Day email campaign ideas as an eCommerce seller? We have thre right here, along with other tips to help you succeed as summer winds down.","og_url":"https:\/\/shippingeasy.com\/blog\/labor-day-email-campaign-ideas-ecommerce\/","og_site_name":"ShippingEasy","article_published_time":"2017-08-22T14:23:09+00:00","article_modified_time":"2018-11-09T17:01:59+00:00","og_image":[{"width":691,"height":350,"url":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/08\/Labor-Day-Email-Campaign-Ideas.png","type":"image\/png"}],"author":"Rob Zaleski","twitter_card":"summary_large_image","twitter_creator":"@robzie_","twitter_misc":{"Written by":"Rob Zaleski","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/shippingeasy.com\/blog\/labor-day-email-campaign-ideas-ecommerce\/#article","isPartOf":{"@id":"https:\/\/shippingeasy.com\/blog\/labor-day-email-campaign-ideas-ecommerce\/"},"author":{"name":"Rob Zaleski","@id":"https:\/\/shippingeasy.com\/#\/schema\/person\/0e02841217adcff3620354aa462c545f"},"headline":"Labor Day Email Campaign Ideas for eCommerce","datePublished":"2017-08-22T14:23:09+00:00","dateModified":"2018-11-09T17:01:59+00:00","mainEntityOfPage":{"@id":"https:\/\/shippingeasy.com\/blog\/labor-day-email-campaign-ideas-ecommerce\/"},"wordCount":605,"commentCount":0,"publisher":{"@id":"https:\/\/shippingeasy.com\/#organization"},"image":{"@id":"https:\/\/shippingeasy.com\/blog\/labor-day-email-campaign-ideas-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/08\/Labor-Day-Email-Campaign-Ideas.png","keywords":["customer management","email marketing","holiday campaigns","Labor Day","labor day email campaign ideas"],"articleSection":["Customer Management","Holiday eCommerce"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/shippingeasy.com\/blog\/labor-day-email-campaign-ideas-ecommerce\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/shippingeasy.com\/blog\/labor-day-email-campaign-ideas-ecommerce\/","url":"https:\/\/shippingeasy.com\/blog\/labor-day-email-campaign-ideas-ecommerce\/","name":"3 Labor Day email campaign ideas for eCommerce sellers","isPartOf":{"@id":"https:\/\/shippingeasy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/shippingeasy.com\/blog\/labor-day-email-campaign-ideas-ecommerce\/#primaryimage"},"image":{"@id":"https:\/\/shippingeasy.com\/blog\/labor-day-email-campaign-ideas-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/08\/Labor-Day-Email-Campaign-Ideas.png","datePublished":"2017-08-22T14:23:09+00:00","dateModified":"2018-11-09T17:01:59+00:00","description":"Looking for Labor Day email campaign ideas as an eCommerce seller? We have thre right here, along with other tips to help you succeed as summer winds down.","breadcrumb":{"@id":"https:\/\/shippingeasy.com\/blog\/labor-day-email-campaign-ideas-ecommerce\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shippingeasy.com\/blog\/labor-day-email-campaign-ideas-ecommerce\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shippingeasy.com\/blog\/labor-day-email-campaign-ideas-ecommerce\/#primaryimage","url":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/08\/Labor-Day-Email-Campaign-Ideas.png","contentUrl":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/08\/Labor-Day-Email-Campaign-Ideas.png","width":691,"height":350,"caption":"Labor Day email campaign ideas for eCommerce"},{"@type":"BreadcrumbList","@id":"https:\/\/shippingeasy.com\/blog\/labor-day-email-campaign-ideas-ecommerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/shippingeasy.com\/"},{"@type":"ListItem","position":2,"name":"Labor Day Email Campaign Ideas for eCommerce"}]},{"@type":"WebSite","@id":"https:\/\/shippingeasy.com\/#website","url":"https:\/\/shippingeasy.com\/","name":"ShippingEasy","description":"","publisher":{"@id":"https:\/\/shippingeasy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shippingeasy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/shippingeasy.com\/#organization","name":"ShippingEasy","url":"https:\/\/shippingeasy.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shippingeasy.com\/#\/schema\/logo\/image\/","url":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/03\/SE_logos_green_RGB.png","contentUrl":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/03\/SE_logos_green_RGB.png","width":1500,"height":797,"caption":"ShippingEasy"},"image":{"@id":"https:\/\/shippingeasy.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/shippingeasy.com\/#\/schema\/person\/0e02841217adcff3620354aa462c545f","name":"Rob Zaleski","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shippingeasy.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/36b0bbb3f6d980d1706484f8744ca20aec516755ef8a5224e209de3148b62eb5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/36b0bbb3f6d980d1706484f8744ca20aec516755ef8a5224e209de3148b62eb5?s=96&d=mm&r=g","caption":"Rob Zaleski"},"description":"I'm a digital content and social media nerd with a passion for telling stories, helping connect people, and finding joy in the details.","sameAs":["https:\/\/shippingeasy.com","https:\/\/x.com\/robzie_"],"url":"https:\/\/shippingeasy.com\/blog\/author\/robzaleski\/"}]}},"_links":{"self":[{"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/posts\/17646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/comments?post=17646"}],"version-history":[{"count":0,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/posts\/17646\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/media\/17653"}],"wp:attachment":[{"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/media?parent=17646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/categories?post=17646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/tags?post=17646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}