{"id":17588,"date":"2017-08-15T14:03:14","date_gmt":"2017-08-15T14:03:14","guid":{"rendered":"http:\/\/shippingeasy.com\/?p=17588"},"modified":"2020-01-06T15:03:29","modified_gmt":"2020-01-06T15:03:29","slug":"lifelong-customers-through-back-to-school-marketing","status":"publish","type":"post","link":"https:\/\/shippingeasy.com\/blog\/lifelong-customers-through-back-to-school-marketing\/","title":{"rendered":"Turn Back-to-School Customers into Lifelong Customers"},"content":{"rendered":"<p>The great thing about back-to-school marketing season is it perfectly precedes holiday shopping season\u2014the pivotal time of year for eCommerce sellers. You\u2019re forming relationships right now with new and returning customers shopping during the back-to-school rush. This is the time to turn those shopping moments into lifelong relationships that will take you through this holiday season and beyond. <\/p>\n<p>What kind of steps can you be taking to solidify your standing with those customers now? We\u2019ve put together a checklist of action items for you to print and use to check off each item as you complete it in preparation for holiday season 2017.<\/p>\n<p>Click the checklist to see a full, high-resolution version you can print out. Then, <a href=\"https:\/\/shippingeasy.com\/customer-marketing\/\"target=\"_blank\">check out these tools<\/a> that help you get more customers, keep them, boost orders, and automate communications.  <\/p>\n<p><center><strong><div id=\"attachment_17591\" style=\"width: 801px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/08\/Lifelong-Customers-Checklist.pdf\"target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-17591\" src=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/08\/Lifelong-Customers-Checklist-791x1024.jpg\" alt=\"back-to-school marketing checklist\" width=\"791\" height=\"1024\" class=\"size-large wp-image-17591\" srcset=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/08\/Lifelong-Customers-Checklist-791x1024.jpg 791w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/08\/Lifelong-Customers-Checklist-232x300.jpg 232w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/08\/Lifelong-Customers-Checklist-768x994.jpg 768w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/08\/Lifelong-Customers-Checklist.jpg 1484w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/><p id=\"caption-attachment-17591\" class=\"wp-caption-text\">Click to view full-resolution printable version.<\/a><\/p><\/div><\/strong><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The great thing about back-to-school marketing season is it perfectly precedes holiday shopping season\u2014the pivotal time of year for eCommerce sellers. You\u2019re forming relationships right now with new and returning [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":17589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[149,112,105,116],"class_list":["post-17588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-management","tag-back-to-school","tag-customer-management","tag-ecommerce","tag-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creating Lifelong Customers Through Back-to-School Marketing<\/title>\n<meta name=\"description\" content=\"The great thing about back-to-school marketing season is it perfectly precedes holiday shopping season\u2014here&#039;s how to make the most of it.\" \/>\n<meta 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