{"id":17060,"date":"2017-07-07T18:15:32","date_gmt":"2017-07-07T18:15:32","guid":{"rendered":"http:\/\/shippingeasy.com\/?p=17060"},"modified":"2018-06-29T19:03:02","modified_gmt":"2018-06-29T19:03:02","slug":"prep-amazon-prime-day","status":"publish","type":"post","link":"https:\/\/shippingeasy.com\/blog\/prep-amazon-prime-day\/","title":{"rendered":"Prep for Amazon Prime Day (Even if You Don&#8217;t Sell on Amazon)"},"content":{"rendered":"<p>Amazon Prime Day is coming July 11. It&#8217;s a day full of flash sales and lightning deals. So&#8230;what is keeping you from doing your own version? Afraid you\u2019ll just get washed over by the noise from Amazon and Amazon sellers? Think again! As it turns out, customers expect other retailers to follow Amazon\u2019s lead.<\/p>\n<blockquote><p>\u201cIn a broader sense, Prime Day encourages people to shop online,\u201d says Mayukh Dass, an associate professor of marketing in the Rawls College of Business at Texas Tech University. \u201cCustomers will focus on products on the Amazon website, but not all products are attractive. This may push customers to check out other retailers.\u201d<\/p><\/blockquote>\n<p>This encouraging fact means you should be prepared to participate in #PrimeDay in your own way. One thing to note: avoid making your messaging an opposition to Amazon. That is where you&#8217;ll lose. Think more along the lines of \u201call ships rise with the tide\u201d and take advantage of the inevitable spillover of people excitedly shopping online.<\/p>\n<p>With all this in mind, we&#8217;ve put together a quick checklist to help you steer your efforts this weekend in preparation for one of the biggest online shopping days of the year.<\/p>\n<p><a href=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/07\/PrimeDay_Checklist_Final.pdf\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-17114 aligncenter\" src=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/07\/Amazon-Prime-Day-Checklist-1.png\" alt=\"\" width=\"565\" height=\"697\" srcset=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/07\/Amazon-Prime-Day-Checklist-1.png 565w, https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/07\/Amazon-Prime-Day-Checklist-1-243x300.png 243w\" sizes=\"auto, (max-width: 565px) 100vw, 565px\" \/><\/a><\/p>\n<p>Once you&#8217;ve picked up new customers and rewarded current ones, you&#8217;ll want to maintain those relationships to keep creating repeat customers. That&#8217;s where ShippingEasy&#8217;s Customer Marketing platform comes in! Take it for a spin <a href=\"http:\/\/www.meetme.so\/customermanagement\" target=\"_blank\" rel=\"noopener\"><strong>with a free demo<\/strong><\/a> to learn how you can keep customers coming back for more all throughout the year!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon Prime Day is coming July 11. It&#8217;s a day full of flash sales and lightning deals. So&#8230;what is keeping you from doing your own version? Afraid you\u2019ll just get [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":17063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[135,111],"tags":[],"class_list":["post-17060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-customer-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prep for Amazon Prime Day (Even if You Don&#039;t Sell on Amazon) | ShippingEasy<\/title>\n<meta name=\"description\" content=\"Whether you sell on Amazon or not, you can still build on and participate in the hype surrounding Amazon Prime Day. Here&#039;s a printable checklist to help!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shippingeasy.com\/blog\/prep-amazon-prime-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prep for Amazon Prime Day (Even if You Don&#039;t Sell on Amazon)\" \/>\n<meta property=\"og:description\" content=\"Whether you sell on Amazon or not, you can still build on and participate in the hype surrounding Amazon Prime Day. Here&#039;s a printable checklist to help!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shippingeasy.com\/blog\/prep-amazon-prime-day\/\" \/>\n<meta property=\"og:site_name\" content=\"ShippingEasy\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-07T18:15:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-06-29T19:03:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/07\/Amazon-Prime-Day.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"213\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rob Zaleski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@robzie_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rob Zaleski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/prep-amazon-prime-day\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/prep-amazon-prime-day\/\"},\"author\":{\"name\":\"Rob Zaleski\",\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/person\/0e02841217adcff3620354aa462c545f\"},\"headline\":\"Prep for Amazon Prime Day (Even if You Don&#8217;t Sell on Amazon)\",\"datePublished\":\"2017-07-07T18:15:32+00:00\",\"dateModified\":\"2018-06-29T19:03:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/prep-amazon-prime-day\/\"},\"wordCount\":263,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/shippingeasy.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/prep-amazon-prime-day\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/07\/Amazon-Prime-Day.jpg\",\"articleSection\":[\"Amazon\",\"Customer Management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/shippingeasy.com\/blog\/prep-amazon-prime-day\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/prep-amazon-prime-day\/\",\"url\":\"https:\/\/shippingeasy.com\/blog\/prep-amazon-prime-day\/\",\"name\":\"Prep for Amazon Prime Day (Even if You Don't Sell on Amazon) | ShippingEasy\",\"isPartOf\":{\"@id\":\"https:\/\/shippingeasy.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/prep-amazon-prime-day\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/prep-amazon-prime-day\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2017\/07\/Amazon-Prime-Day.jpg\",\"datePublished\":\"2017-07-07T18:15:32+00:00\",\"dateModified\":\"2018-06-29T19:03:02+00:00\",\"description\":\"Whether you sell on Amazon or not, you can still build on and participate in the hype surrounding Amazon Prime Day. 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