{"id":16834,"date":"2017-06-20T14:40:49","date_gmt":"2017-06-20T14:40:49","guid":{"rendered":"http:\/\/shippingeasy.com\/?p=16834"},"modified":"2018-09-10T22:24:04","modified_gmt":"2018-09-10T22:24:04","slug":"demystifying-customer-management-ecommerce","status":"publish","type":"post","link":"https:\/\/shippingeasy.com\/blog\/demystifying-customer-management-ecommerce\/","title":{"rendered":"Demystifying Customer Management for eCommerce"},"content":{"rendered":"

\nThere\u2019s no question in our mind that you love your customers. But when it comes to customer management<\/a>, i.e. managing relationships with people buying your products, sometimes the hectic schedule of running a business can get in the way of showing them how much you care.<\/p>\n

This is especially true as you grow and scale. Perhaps you\u2019re using multiple tools and apps to do this already, which leaves room for errors, incompatibility among apps, and potential automation errors. Yikes!<\/p>\n

This is why we recently released Customer Management from ShippingEasy. It allows you to manage your customer relationships and your shipping, all in one place. Let\u2019s dive into not only the functionality and features, but also tips for managing relationships with your customers as a whole. Customer love activate in 3\u20262\u20261\u2026<\/p>\n

Email Campaigns That Just Work<\/H3><\/p>\n

An email template should never feel like a template. You don\u2019t want to receive an email that basically says, \u201cHello, you are a person who buys things. We have things to buy. Buy from us.\u201d Generic is off-putting. It\u2019s time to personalize!<\/p>\n

Now that\u2019s not to say a template is a bad thing. They\u2019re great for busy people like you. But you should be able to make them feel unique. A template for a couture fashion line should feel very different than one for a vape shop. With that in mind, we\u2019ve created templates that:
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