{"id":16506,"date":"2023-05-30T10:00:00","date_gmt":"2023-05-30T15:00:00","guid":{"rendered":"http:\/\/shippingeasy.com\/?p=16506"},"modified":"2023-05-30T08:46:19","modified_gmt":"2023-05-30T13:46:19","slug":"building-stronger-customer-relationships-ecommerce","status":"publish","type":"post","link":"https:\/\/shippingeasy.com\/blog\/building-stronger-customer-relationships-ecommerce\/","title":{"rendered":"Building Stronger Customer Relationships Through E-Commerce"},"content":{"rendered":"\n

It\u2019s 2023. While some \u201cfuturistic\u201d films may have completely missed the mark on technological advances, they did get one thing right: we spend an extraordinary amount of time online. This also includes ordering products with a click of a button to be delivered directly to us. <\/p>\n\n\n\n

Your customers expect products to be quickly shipped and delivered, all while receiving exceptional customer service. The expectations are high, so your quality of service needs to be higher. Your customer marketing also needs to pop, so your products can get in front of a larger audience. Marketing and customer service go hand-in-hand, so it\u2019s time to revamp your customer-facing platforms and deliver the best customer experience possible.   <\/p>\n\n\n

1. Customer impressions don\u2019t end at checkout<\/h2>\n\n\n

Once a customer clicks the checkout button, there are still several opportunities to connect. Our recent study<\/a> found almost 43% of customers prefer daily tracking updates, and 37% of customers want to be notified of major updates. ShippingEasy merchants can enable and customize confirmation emails<\/a> within their accounts*. These emails are automatically sent to customers when their order is being packaged, the label is created, and when their package has been delivered.<\/a> <\/p>\n\n\n\n

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Additionally, the tracking links within confirmation emails<\/a> can be customized through branded tracking.<\/a> Branded tracking is free to ShippingEasy merchants on paid plans.<\/a> And, customers can track their shipments on a page with your logo, social media channels, and more instead of a traditional carrier tracking page. These changes might seem small, but your customers will notice the effort throughout their entire interaction.\u00a0<\/p>\n\n\n\n

*Note: Confirmation emails can\u2019t be enabled for Amazon, Jane, Wish, and Reverb purchases. <\/em><\/p>\n\n\n

2. Get creative with your marketing <\/h2>\n\n\n

Which of the following subject lines would make you click on an email?<\/p>\n\n\n\n