{"id":15950,"date":"2017-04-20T14:28:29","date_gmt":"2017-04-20T14:28:29","guid":{"rendered":"http:\/\/shippingeasy.com\/?p=15950"},"modified":"2022-06-06T16:31:46","modified_gmt":"2022-06-06T21:31:46","slug":"top-reasons-customers-abandon-carts","status":"publish","type":"post","link":"https:\/\/shippingeasy.com\/blog\/top-reasons-customers-abandon-carts\/","title":{"rendered":"How to Fix The Top Reasons Customers Abandon Carts"},"content":{"rendered":"\n<p>Did you know almost <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener\">70% of customers are abandoning their carts<\/a>? Even though it\u2019s a scary number, there are still 30% of customers who <strong>are<\/strong> completing their purchases, <strong>and<\/strong><em> <\/em>there are ways to help get that 70% to checkout. A recent Baymard Institute study broke down the reasons why customers are most likely to abandon their carts:\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/Fa82w1mdn-NHWkNUByJTbrWql3-WkB90krc7ofA7ljP9bh0qvjOkvhCtGrYYb-CkAp-tVaovkHPGkzm0Z25s64airAaC8xzHSMFdrC6eY_-MTNajZYwiZheEvsXZlsgQ8i8RAHCxItPoDLvfIg\" alt=\"\" width=\"840\" height=\"547\"\/><figcaption>Image source: <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener\">Baymard Institute<\/a><\/figcaption><\/figure>\n\n\n\n<p>All of these causes are worth researching because they all contribute to cart abandonment, but we\u2019re going to give you tips on three of them to start:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>The extra costs were too high<\/li><li>No option for guest checkout&nbsp;<\/li><li>Complicated checkout process<\/li><\/ul>\n\n\n\n<h6> Find more tips for your eCommerce business on our <a href=\"https:\/\/shippingeasy.com\/blog\/5-things-holding-ecommerce-brand-back\/\" target=\"_blank\" rel=\"noopener noreferrer\"> blog<\/a>!<\/h6>\n\n\n<h2 class=\"wp-block-heading\" id=\"the-extra-costs-were-too-high\">The extra costs were too high<\/h2>\n\n\n<p>We know that sometimes it just isn\u2019t possible to offer your customers free shipping or heavily discounted shipping and pay the difference. However, we do have a few tips to help offer your more shipping options, discounts, and how you can save on shipping costs<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Compare different shipping methods<\/strong><ul><li>With carriers all competing for your selected shipping method, you\u2019re able to compare and contrast your options to find the best method for shipping products to customers.\u00a0<\/li><li>If you\u2019re using ShippingEasy, you actually have a <a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us\/articles\/4406965922459-Browse-Rates-Rate-Calculator\" target=\"_blank\" rel=\"noreferrer noopener\">rate calculator<\/a> on your dashboard, so you can easily see all of the methods available for shipping.\u00a0<\/li><li>Granted, these rates are your ShippingEasy <a href=\"https:\/\/shippingeasy.com\/blog\/commercial-shipping-simplified-with-shippingeasy\/\" target=\"_blank\" rel=\"noreferrer noopener\">discounted rates<\/a>\/the rates associated with your carrier accounts and don\u2019t affect the <a href=\"https:\/\/support.shippingeasy.com\/hc\/en-us\/articles\/4407008833307-Does-ShippingEasy-offer-live-shipping-rate-quotes-on-my-store-platform-\" target=\"_blank\" rel=\"noreferrer noopener\">live rates<\/a> on your site. But this way, you\u2019re able to see how much you\u2019ll actually pay for shipments and can adjust your shipping costs and offer services accordingly.\u00a0<\/li><\/ul><\/li><li><strong>Offer free shipping over a purchase amount<\/strong><ul><li>If someone is a few dollars away from your free shipping minimum, they\u2019re much more likely to add one more item to get free shipping.\u00a0<\/li><li>We know <a href=\"https:\/\/shippingeasy.com\/blog\/offer-free-shipping-holiday-season\/\" target=\"_blank\" rel=\"noreferrer noopener\">free shipping<\/a> might not be possible for all of your orders, but offering free shipping over a certain dollar amount or running a special promotion (including a discount) over a certain amount can really push your customer to complete their checkout.\u00a0\u00a0<\/li><\/ul><\/li><li><strong>Consider USPS Regional Rate Boxes<\/strong><ul><li>Depending on which zones you ship to, <a href=\"https:\/\/shippingeasy.com\/blog\/regional-rate-boxes\/\" target=\"_blank\" rel=\"noreferrer noopener\">USPS Regional Rate Boxes<\/a> might be the way to go!\u00a0<\/li><li>You can get <a href=\"https:\/\/shippingeasy.com\/blog\/small-business-shipping-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">free supplies<\/a> from USPS, and the shipping cost comes from where you\u2019re sending your package instead of how much it weighs.\u00a0<\/li><\/ul><\/li><\/ul>\n\n\n\n<h6> Try the best way to ship clothes on for size with our blog &#8211; <a href=\"https:\/\/shippingeasy.com\/blog\/what-is-the-cheapest-way-to-ship-clothing\/\" target=\"_blank\" rel=\"noopener noreferrer\"> What is the Best &#038; Cheapest Way to Ship Clothing<\/a>?<\/h6>\n\n\n<h2 class=\"wp-block-heading\" id=\"no-option-for-guest-checkoutnbsp\">No option for guest checkout <\/h2>\n\n\n<p>Having customers signup for an account before they can finish checking out does give you the opportunity to send them emails for your business. However, sometimes, your customers just want to check out in the quickest and easiest way possible. You can still give them the option to input their email address to get updates, but they\u2019ll be more likely to complete their purchase if you then give them the option to check out as a guest.&nbsp;<\/p>\n\n\n\n<p>You can always <a href=\"https:\/\/shippingeasy.com\/blog\/how-to-provide-package-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">customize your confirmation emails<\/a> for guest checkouts with a call-to-action to finish signing up for an account after they\u2019ve checked out. Try offering a special discount or access to a product for members-only to encourage them to create an account after they\u2019ve already made their purchase. List all of the benefits of having an account, such as pre-populated information, first access to products, or members-only promotions as well.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-pullquote has-border-color has-vivid-green-cyan-border-color\"><blockquote><p>As research from Baymard Institute shows, if you try to make someone set up an account before actually completing their purchase, you could lose 25% of those potential customers.\u00a0<\/p><\/blockquote><\/figure>\n\n\n<h2 class=\"wp-block-heading\" id=\"complicated-checkout-process\">Complicated checkout process<\/h2>\n\n\n<p>Like we mentioned earlier, customers are starting to steer towards easier checkouts with no account needed. Are you willing to lose almost 30% of them because you didn\u2019t streamline your checkout process or asked for too much information? You can ease your customers\u2019 checkout woes and make the process as streamlined and error-free as possible by testing your checkout in different browsers and on different computers to make sure it works flawlessly.&nbsp;<\/p>\n\n\n\n<p>Once you have a customer\u2019s business then you can work on building that relationship and get their email address for email campaigns and other marketing opportunities, like a friendly follow-up email.&nbsp;<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Conclusion<\/h2>\n\n\n<p>Put yourself in the shoes of the customer. Would you like multiple carrier options? What about an easy checkout process? If you answered yes to those questions, so would your customers! You can always develop your <a href=\"https:\/\/shippingeasy.com\/customer-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer management<\/a> once they complete the checkout, so focus on getting them to click that button first. Then, you can showcase those creative email marketing skills to keep them coming back.\u00a0<\/p>\n\n\n\n<h6> Ready to make Shipping Easy? Start your <a href=\"https:\/\/shippingeasy.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"> free trial today<\/a>!<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Did you know almost 70% of customers are abandoning their carts? Even though it\u2019s a scary number, there are still 30% of customers who are completing their purchases, and there [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":41361,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[106,105,107,36],"class_list":["post-15950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-orders","tag-cart-abandonment","tag-ecommerce","tag-online-retailers","tag-orders-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Fix The Top Reasons Customers Abandon Carts<\/title>\n<meta name=\"description\" content=\"Over 40% of people abandon eCommerce carts for fixable reasons, like shipping costs and account signup. We go over how to fix the top 3 reasons people bail.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shippingeasy.com\/blog\/top-reasons-customers-abandon-carts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Fix The Top Reasons Customers Abandon Carts\" \/>\n<meta property=\"og:description\" content=\"Over 40% of people abandon eCommerce carts for fixable reasons, like shipping costs and account signup. We go over how to fix the top 3 reasons people bail.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shippingeasy.com\/blog\/top-reasons-customers-abandon-carts\/\" \/>\n<meta property=\"og:site_name\" content=\"ShippingEasy\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-20T14:28:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-06T21:31:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2021\/06\/Feature-1080x544-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"544\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Baillee Perkins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Baillee Perkins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/top-reasons-customers-abandon-carts\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/top-reasons-customers-abandon-carts\/\"},\"author\":{\"name\":\"Baillee Perkins\",\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/person\/cf77d6f12c395269ed636c0d4ae026d0\"},\"headline\":\"How to Fix The Top Reasons Customers Abandon Carts\",\"datePublished\":\"2017-04-20T14:28:29+00:00\",\"dateModified\":\"2022-06-06T21:31:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/top-reasons-customers-abandon-carts\/\"},\"wordCount\":802,\"publisher\":{\"@id\":\"https:\/\/shippingeasy.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/top-reasons-customers-abandon-carts\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2021\/06\/Feature-1080x544-1.png\",\"keywords\":[\"cart abandonment\",\"eCommerce\",\"online retailers\",\"orders\"],\"articleSection\":[\"Orders\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/top-reasons-customers-abandon-carts\/\",\"url\":\"https:\/\/shippingeasy.com\/blog\/top-reasons-customers-abandon-carts\/\",\"name\":\"How to Fix The Top Reasons Customers Abandon Carts\",\"isPartOf\":{\"@id\":\"https:\/\/shippingeasy.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/top-reasons-customers-abandon-carts\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/top-reasons-customers-abandon-carts\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2021\/06\/Feature-1080x544-1.png\",\"datePublished\":\"2017-04-20T14:28:29+00:00\",\"dateModified\":\"2022-06-06T21:31:46+00:00\",\"description\":\"Over 40% of people abandon eCommerce carts for fixable reasons, like shipping costs and account signup. We go over how to fix the top 3 reasons people bail.\",\"breadcrumb\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/top-reasons-customers-abandon-carts\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/shippingeasy.com\/blog\/top-reasons-customers-abandon-carts\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/top-reasons-customers-abandon-carts\/#primaryimage\",\"url\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2021\/06\/Feature-1080x544-1.png\",\"contentUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2021\/06\/Feature-1080x544-1.png\",\"width\":1080,\"height\":544},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/top-reasons-customers-abandon-carts\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/shippingeasy.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Fix The Top Reasons Customers Abandon Carts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/shippingeasy.com\/#website\",\"url\":\"https:\/\/shippingeasy.com\/\",\"name\":\"ShippingEasy\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/shippingeasy.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/shippingeasy.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/shippingeasy.com\/#organization\",\"name\":\"ShippingEasy\",\"url\":\"https:\/\/shippingeasy.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/03\/SE_logos_green_RGB.png\",\"contentUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/03\/SE_logos_green_RGB.png\",\"width\":1500,\"height\":797,\"caption\":\"ShippingEasy\"},\"image\":{\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/person\/cf77d6f12c395269ed636c0d4ae026d0\",\"name\":\"Baillee Perkins\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e3e108a6afa73a5498b20ef3d6cc0442e641a29b0f7c046a3fae3daa23b3de95?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e3e108a6afa73a5498b20ef3d6cc0442e641a29b0f7c046a3fae3daa23b3de95?s=96&d=mm&r=g\",\"caption\":\"Baillee Perkins\"},\"description\":\"Baillee Perkins is a writer of shipping by day and pop culture by night, so her Google search history is an actual nightmare.\",\"url\":\"https:\/\/shippingeasy.com\/blog\/author\/baillee-perkins\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Fix The Top Reasons Customers Abandon Carts","description":"Over 40% of people abandon eCommerce carts for fixable reasons, like shipping costs and account signup. We go over how to fix the top 3 reasons people bail.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shippingeasy.com\/blog\/top-reasons-customers-abandon-carts\/","og_locale":"en_US","og_type":"article","og_title":"How to Fix The Top Reasons Customers Abandon Carts","og_description":"Over 40% of people abandon eCommerce carts for fixable reasons, like shipping costs and account signup. We go over how to fix the top 3 reasons people bail.","og_url":"https:\/\/shippingeasy.com\/blog\/top-reasons-customers-abandon-carts\/","og_site_name":"ShippingEasy","article_published_time":"2017-04-20T14:28:29+00:00","article_modified_time":"2022-06-06T21:31:46+00:00","og_image":[{"width":1080,"height":544,"url":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2021\/06\/Feature-1080x544-1.png","type":"image\/png"}],"author":"Baillee Perkins","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Baillee Perkins","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/shippingeasy.com\/blog\/top-reasons-customers-abandon-carts\/#article","isPartOf":{"@id":"https:\/\/shippingeasy.com\/blog\/top-reasons-customers-abandon-carts\/"},"author":{"name":"Baillee Perkins","@id":"https:\/\/shippingeasy.com\/#\/schema\/person\/cf77d6f12c395269ed636c0d4ae026d0"},"headline":"How to Fix The Top Reasons Customers Abandon Carts","datePublished":"2017-04-20T14:28:29+00:00","dateModified":"2022-06-06T21:31:46+00:00","mainEntityOfPage":{"@id":"https:\/\/shippingeasy.com\/blog\/top-reasons-customers-abandon-carts\/"},"wordCount":802,"publisher":{"@id":"https:\/\/shippingeasy.com\/#organization"},"image":{"@id":"https:\/\/shippingeasy.com\/blog\/top-reasons-customers-abandon-carts\/#primaryimage"},"thumbnailUrl":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2021\/06\/Feature-1080x544-1.png","keywords":["cart abandonment","eCommerce","online retailers","orders"],"articleSection":["Orders"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/shippingeasy.com\/blog\/top-reasons-customers-abandon-carts\/","url":"https:\/\/shippingeasy.com\/blog\/top-reasons-customers-abandon-carts\/","name":"How to Fix The Top Reasons Customers Abandon Carts","isPartOf":{"@id":"https:\/\/shippingeasy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/shippingeasy.com\/blog\/top-reasons-customers-abandon-carts\/#primaryimage"},"image":{"@id":"https:\/\/shippingeasy.com\/blog\/top-reasons-customers-abandon-carts\/#primaryimage"},"thumbnailUrl":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2021\/06\/Feature-1080x544-1.png","datePublished":"2017-04-20T14:28:29+00:00","dateModified":"2022-06-06T21:31:46+00:00","description":"Over 40% of people abandon eCommerce carts for fixable reasons, like shipping costs and account signup. We go over how to fix the top 3 reasons people bail.","breadcrumb":{"@id":"https:\/\/shippingeasy.com\/blog\/top-reasons-customers-abandon-carts\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shippingeasy.com\/blog\/top-reasons-customers-abandon-carts\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shippingeasy.com\/blog\/top-reasons-customers-abandon-carts\/#primaryimage","url":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2021\/06\/Feature-1080x544-1.png","contentUrl":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2021\/06\/Feature-1080x544-1.png","width":1080,"height":544},{"@type":"BreadcrumbList","@id":"https:\/\/shippingeasy.com\/blog\/top-reasons-customers-abandon-carts\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/shippingeasy.com\/"},{"@type":"ListItem","position":2,"name":"How to Fix The Top Reasons Customers Abandon Carts"}]},{"@type":"WebSite","@id":"https:\/\/shippingeasy.com\/#website","url":"https:\/\/shippingeasy.com\/","name":"ShippingEasy","description":"","publisher":{"@id":"https:\/\/shippingeasy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shippingeasy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/shippingeasy.com\/#organization","name":"ShippingEasy","url":"https:\/\/shippingeasy.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shippingeasy.com\/#\/schema\/logo\/image\/","url":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/03\/SE_logos_green_RGB.png","contentUrl":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/03\/SE_logos_green_RGB.png","width":1500,"height":797,"caption":"ShippingEasy"},"image":{"@id":"https:\/\/shippingeasy.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/shippingeasy.com\/#\/schema\/person\/cf77d6f12c395269ed636c0d4ae026d0","name":"Baillee Perkins","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shippingeasy.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e3e108a6afa73a5498b20ef3d6cc0442e641a29b0f7c046a3fae3daa23b3de95?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e3e108a6afa73a5498b20ef3d6cc0442e641a29b0f7c046a3fae3daa23b3de95?s=96&d=mm&r=g","caption":"Baillee Perkins"},"description":"Baillee Perkins is a writer of shipping by day and pop culture by night, so her Google search history is an actual nightmare.","url":"https:\/\/shippingeasy.com\/blog\/author\/baillee-perkins\/"}]}},"_links":{"self":[{"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/posts\/15950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/comments?post=15950"}],"version-history":[{"count":0,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/posts\/15950\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/media\/41361"}],"wp:attachment":[{"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/media?parent=15950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/categories?post=15950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/tags?post=15950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}