{"id":12979,"date":"2016-10-14T20:50:51","date_gmt":"2016-10-14T20:50:51","guid":{"rendered":"http:\/\/shippingeasy.com\/?p=12979"},"modified":"2022-05-26T14:44:03","modified_gmt":"2022-05-26T19:44:03","slug":"walmart-marketplace","status":"publish","type":"post","link":"https:\/\/shippingeasy.com\/blog\/walmart-marketplace\/","title":{"rendered":"Want More Multi-Channel Selling Options? Try the Walmart Marketplace"},"content":{"rendered":"<p>Are you looking to expand the reach of your product catalog online and grow sales? Online marketplaces are a great way to do just that, with some prominent players like Amazon, Etsy, and eBay that put your products in front of millions of people you wouldn\u2019t normally reach. Not one to be outdone in retail, Walmart has invested a large amount of effort into the online marketplace game.<\/p>\n<p>Walmart has signaled their newfound effort with moves like <a href=\"http:\/\/news.walmart.com\/2016\/08\/08\/walmart-agrees-to-acquire-jetcom-one-of-the-fastest-growing-e-commerce-companies-in-the-us\" target=\"_blank\" rel=\"noopener\">purchasing Jet.com for $3 billion in cash<\/a>, and more recently, diverted investments from future brick and mortar Supercenters into <a href=\"http:\/\/www.wsj.com\/articles\/wal-mart-provides-lackluster-profit-outlook-1475757214\" target=\"_blank\" rel=\"noopener\">growing their eCommerce presence<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h2>Invitations are open for the Walmart Marketplace<\/h2>\n<p>Although Walmart launched their marketplace back in 2009, they are redoubling efforts to invite new sellers. Request an invite on the\u00a0<a href=\"https:\/\/marketplace.walmart.com\/\" target=\"_blank\" rel=\"noopener\">Walmart Marketplace<\/a> page.<\/p>\n<p>Walmart isn\u2019t developing their marketplace like Amazon Seller Central where virtually anyone can become a seller and is much more selective.<\/p>\n<p>According to the Walmart Marketplace sign up page, to be a qualified seller you need:<\/p>\n<ul>\n<li>A good reputation (likely existence history of being a long time seller online with consistent positive feedback)<\/li>\n<li>Sales projections (proof of past sales)<\/li>\n<li>Alignment with Walmart\u2019s values (my interpretation here is that you sell products Walmart would deem acceptable to sell)<\/li>\n<\/ul>\n<p>The form itself is simple and straightforward, but the field to pay attention most to is \u201cProduct Categories,\u201d as it is said that Walmart favors sellers that \u201cfill the gaps\u201d in Walmart\u2019s own product catalog.<\/p>\n<p>&nbsp;<\/p>\n<h2>Is Walmart\u2019s focus on the online marketplace space a good thing for eCommerce sellers?<\/h2>\n<p>While Walmart dominating retail space isn\u2019t seen as a positive by many sellers, their efforts in eCommerce can only help online sellers because they will have the ability to sell on Walmart\u2019s site. It will likely contribute to the overall growth of the eCommerce industry, as opposed to stealing a section of the market away from large and small sellers.<\/p>\n<p>If you have the capacity to sell and manage a product catalog that expands across multiple online marketplaces, Walmart might be the perfect fit to add another revenue stream to your business.<\/p>\n<p>&nbsp;<\/p>\n<h2>How to manage selling on multiple channels<\/h2>\n<p>If you want to sell on Walmart and other marketplaces, but find the idea daunting and logistically difficult, one great way to reduce the difficulty of selling products across multiple channels is to use <a href=\"https:\/\/shippingeasy.com\/\" target=\"_blank\" rel=\"noopener\">ShippingEasy<\/a> as the hub for your shipping and <a href=\"https:\/\/shippingeasy.com\/inventory-management\/\" target=\"_blank\" rel=\"noopener\">inventory<\/a> needs We <a href=\"https:\/\/shippingeasy.com\/walmartintegration\/\" target=\"_blank\" rel=\"noopener\">connect to the Walmart Marketplace<\/a> along with other popular online marketplaces like eBay, Amazon, and Etsy.<\/p>\n<p>&nbsp;<\/p>\n<h2>Conclusion<\/h2>\n<p>If you\u2019re an eCommerce seller, adding Walmart to your channels presents a great opportunity for potential new revenue. Walmart Marketplace is a big potential opportunity, and taking advantage early on can help boost your revenue this Holiday season.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking to expand the reach of your product catalog online and grow sales? Online marketplaces are a great way to do just that, with some prominent players like [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":12990,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[75,28,6],"tags":[],"class_list":["post-12979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-integration","category-orders"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v23.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Want More Multi-Channel Selling Options? Try the Walmart Marketplace<\/title>\n<meta name=\"description\" content=\"Are you looking to expand the reach of your product catalog online and grow sales? Online marketplaces are a great way to do just that. Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shippingeasy.com\/blog\/walmart-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Want More Multi-Channel Selling Options? Try the Walmart Marketplace\" \/>\n<meta property=\"og:description\" content=\"Are you looking to expand the reach of your product catalog online and grow sales? Online marketplaces are a great way to do just that. Learn more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/shippingeasy.com\/blog\/walmart-marketplace\/\" \/>\n<meta property=\"og:site_name\" content=\"ShippingEasy\" \/>\n<meta property=\"article:published_time\" content=\"2016-10-14T20:50:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-26T19:44:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2016\/10\/walmart_marketplace-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"691\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rob Zaleski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@robzie_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rob Zaleski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/walmart-marketplace\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/walmart-marketplace\/\"},\"author\":{\"name\":\"Rob Zaleski\",\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/person\/0e02841217adcff3620354aa462c545f\"},\"headline\":\"Want More Multi-Channel Selling Options? Try the Walmart Marketplace\",\"datePublished\":\"2016-10-14T20:50:51+00:00\",\"dateModified\":\"2022-05-26T19:44:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/walmart-marketplace\/\"},\"wordCount\":477,\"publisher\":{\"@id\":\"https:\/\/shippingeasy.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/walmart-marketplace\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2016\/10\/walmart_marketplace-1.png\",\"articleSection\":[\"Featured\",\"Integration\",\"Orders\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/walmart-marketplace\/\",\"url\":\"https:\/\/shippingeasy.com\/blog\/walmart-marketplace\/\",\"name\":\"Want More Multi-Channel Selling Options? Try the Walmart Marketplace\",\"isPartOf\":{\"@id\":\"https:\/\/shippingeasy.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/walmart-marketplace\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/walmart-marketplace\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2016\/10\/walmart_marketplace-1.png\",\"datePublished\":\"2016-10-14T20:50:51+00:00\",\"dateModified\":\"2022-05-26T19:44:03+00:00\",\"description\":\"Are you looking to expand the reach of your product catalog online and grow sales? Online marketplaces are a great way to do just that. Learn more.\",\"breadcrumb\":{\"@id\":\"https:\/\/shippingeasy.com\/blog\/walmart-marketplace\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/shippingeasy.com\/blog\/walmart-marketplace\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/walmart-marketplace\/#primaryimage\",\"url\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2016\/10\/walmart_marketplace-1.png\",\"contentUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2016\/10\/walmart_marketplace-1.png\",\"width\":691,\"height\":350,\"caption\":\"Walmart Marketplace Shipping\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/shippingeasy.com\/blog\/walmart-marketplace\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/shippingeasy.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Want More Multi-Channel Selling Options? Try the Walmart Marketplace\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/shippingeasy.com\/#website\",\"url\":\"https:\/\/shippingeasy.com\/\",\"name\":\"ShippingEasy\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/shippingeasy.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/shippingeasy.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/shippingeasy.com\/#organization\",\"name\":\"ShippingEasy\",\"url\":\"https:\/\/shippingeasy.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/03\/SE_logos_green_RGB.png\",\"contentUrl\":\"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/03\/SE_logos_green_RGB.png\",\"width\":1500,\"height\":797,\"caption\":\"ShippingEasy\"},\"image\":{\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/person\/0e02841217adcff3620354aa462c545f\",\"name\":\"Rob Zaleski\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/shippingeasy.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/36b0bbb3f6d980d1706484f8744ca20aec516755ef8a5224e209de3148b62eb5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/36b0bbb3f6d980d1706484f8744ca20aec516755ef8a5224e209de3148b62eb5?s=96&d=mm&r=g\",\"caption\":\"Rob Zaleski\"},\"description\":\"I'm a digital content and social media nerd with a passion for telling stories, helping connect people, and finding joy in the details.\",\"sameAs\":[\"https:\/\/shippingeasy.com\",\"https:\/\/x.com\/robzie_\"],\"url\":\"https:\/\/shippingeasy.com\/blog\/author\/robzaleski\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Want More Multi-Channel Selling Options? Try the Walmart Marketplace","description":"Are you looking to expand the reach of your product catalog online and grow sales? Online marketplaces are a great way to do just that. Learn more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/shippingeasy.com\/blog\/walmart-marketplace\/","og_locale":"en_US","og_type":"article","og_title":"Want More Multi-Channel Selling Options? Try the Walmart Marketplace","og_description":"Are you looking to expand the reach of your product catalog online and grow sales? Online marketplaces are a great way to do just that. Learn more.","og_url":"https:\/\/shippingeasy.com\/blog\/walmart-marketplace\/","og_site_name":"ShippingEasy","article_published_time":"2016-10-14T20:50:51+00:00","article_modified_time":"2022-05-26T19:44:03+00:00","og_image":[{"width":691,"height":350,"url":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2016\/10\/walmart_marketplace-1.png","type":"image\/png"}],"author":"Rob Zaleski","twitter_card":"summary_large_image","twitter_creator":"@robzie_","twitter_misc":{"Written by":"Rob Zaleski","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/shippingeasy.com\/blog\/walmart-marketplace\/#article","isPartOf":{"@id":"https:\/\/shippingeasy.com\/blog\/walmart-marketplace\/"},"author":{"name":"Rob Zaleski","@id":"https:\/\/shippingeasy.com\/#\/schema\/person\/0e02841217adcff3620354aa462c545f"},"headline":"Want More Multi-Channel Selling Options? Try the Walmart Marketplace","datePublished":"2016-10-14T20:50:51+00:00","dateModified":"2022-05-26T19:44:03+00:00","mainEntityOfPage":{"@id":"https:\/\/shippingeasy.com\/blog\/walmart-marketplace\/"},"wordCount":477,"publisher":{"@id":"https:\/\/shippingeasy.com\/#organization"},"image":{"@id":"https:\/\/shippingeasy.com\/blog\/walmart-marketplace\/#primaryimage"},"thumbnailUrl":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2016\/10\/walmart_marketplace-1.png","articleSection":["Featured","Integration","Orders"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/shippingeasy.com\/blog\/walmart-marketplace\/","url":"https:\/\/shippingeasy.com\/blog\/walmart-marketplace\/","name":"Want More Multi-Channel Selling Options? Try the Walmart Marketplace","isPartOf":{"@id":"https:\/\/shippingeasy.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/shippingeasy.com\/blog\/walmart-marketplace\/#primaryimage"},"image":{"@id":"https:\/\/shippingeasy.com\/blog\/walmart-marketplace\/#primaryimage"},"thumbnailUrl":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2016\/10\/walmart_marketplace-1.png","datePublished":"2016-10-14T20:50:51+00:00","dateModified":"2022-05-26T19:44:03+00:00","description":"Are you looking to expand the reach of your product catalog online and grow sales? Online marketplaces are a great way to do just that. Learn more.","breadcrumb":{"@id":"https:\/\/shippingeasy.com\/blog\/walmart-marketplace\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/shippingeasy.com\/blog\/walmart-marketplace\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shippingeasy.com\/blog\/walmart-marketplace\/#primaryimage","url":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2016\/10\/walmart_marketplace-1.png","contentUrl":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2016\/10\/walmart_marketplace-1.png","width":691,"height":350,"caption":"Walmart Marketplace Shipping"},{"@type":"BreadcrumbList","@id":"https:\/\/shippingeasy.com\/blog\/walmart-marketplace\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/shippingeasy.com\/"},{"@type":"ListItem","position":2,"name":"Want More Multi-Channel Selling Options? Try the Walmart Marketplace"}]},{"@type":"WebSite","@id":"https:\/\/shippingeasy.com\/#website","url":"https:\/\/shippingeasy.com\/","name":"ShippingEasy","description":"","publisher":{"@id":"https:\/\/shippingeasy.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/shippingeasy.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/shippingeasy.com\/#organization","name":"ShippingEasy","url":"https:\/\/shippingeasy.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shippingeasy.com\/#\/schema\/logo\/image\/","url":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/03\/SE_logos_green_RGB.png","contentUrl":"https:\/\/shippingeasy.com\/wp-content\/uploads\/2019\/03\/SE_logos_green_RGB.png","width":1500,"height":797,"caption":"ShippingEasy"},"image":{"@id":"https:\/\/shippingeasy.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/shippingeasy.com\/#\/schema\/person\/0e02841217adcff3620354aa462c545f","name":"Rob Zaleski","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/shippingeasy.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/36b0bbb3f6d980d1706484f8744ca20aec516755ef8a5224e209de3148b62eb5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/36b0bbb3f6d980d1706484f8744ca20aec516755ef8a5224e209de3148b62eb5?s=96&d=mm&r=g","caption":"Rob Zaleski"},"description":"I'm a digital content and social media nerd with a passion for telling stories, helping connect people, and finding joy in the details.","sameAs":["https:\/\/shippingeasy.com","https:\/\/x.com\/robzie_"],"url":"https:\/\/shippingeasy.com\/blog\/author\/robzaleski\/"}]}},"_links":{"self":[{"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/posts\/12979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/comments?post=12979"}],"version-history":[{"count":0,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/posts\/12979\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/media\/12990"}],"wp:attachment":[{"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/media?parent=12979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/categories?post=12979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/shippingeasy.com\/wp-json\/wp\/v2\/tags?post=12979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}